Redirect one store to another...
-
Here's the situation: 2 online stores. Store A is doing really well, traffic, sales, and keyword ranking wise. Store B, not so much. Owner wants to redirect all links from store B to store A and then possibly re-brand store A and give it a different URL.
This is a slow time, sales pick up in spring. I would like opinions on this from anyone who has done this or knows about it. Risks, benefits, best practices on going about it, etc...
Thank you,
Lisa
-
Sometimes things seem so confusing but yet they are extremely simple. Thank you, you've helped
-
Hi,
So you want to add all the items from Store B to A then redirect B pages to the A pages. Then rebrand, create a new website and redirect A to the new site? It works and Google willl follow those 301s. But then things might get confusing in the future. Furthermore, if you keep redirecting, there will be a certain point where Google will stop crawling as noted in the artcile linked above. Furthermore, it will delay crawl time.
Instead of redirecting to A then redirect again. Why don't you rebrand first, then redirect from Store A and B to the new site. Then there will only be one redirection Google and other search engines need to follow. Furthermore, you will have less 301s to manage.
Hope this helps.
-
To make this easier:
I want to remove all items in buyoutdoorsheds.com (store B) and place them into budgetpackaging.com (Store A), then 301 the links to the same items in budgetpackaging.
Also thinking of a brand change for budgetpackaging. Either 301 Items from budgetpackaging.com to buyoutdoorsheds.com or 301 them to a different URL. Everything will still be working out of the now called budgetpackaging.com. did you get that LOL.
Bascially, use the URL from buyoutdoor and use the temple or website of budgetpackaging.com. Just want to get rid of “budgetpackaging” and use something more relevant.
-
Yes they both sell outdoor storage sheds.I really appreciate your insight on this. What about re-branding and changing the URL of Store A once all redirects take place?
-
Before answering, there is some info that needs confirmation. Does Store A and B sell the same or similar products? Why?
If both stores sell different products, then you redirect store B's traffic to store A, then your bounce rate will increase dramatically since people want to buy store B's product but got directed to A which is different.
However, if they sell the same products, then it is definitely do-able. The best pracitce is that you should use 301 redirect on each page of store B website and redirect them to store A's pages that sell the same product. You want to direct people from viewing store B item 1 to store A item 1. Here is an article about Matt Cutts explanation on 301 redirects. http://www.mktdojo.com/matt-cutts-discusses-301-redirect-limits You don't want to redirect people to store A's home page when they want to check out a specific item. You should direct them to a similar page in Store A.
As for Risk and benefits, when you use 301 redirect, it won't transfer ALL link juice and authority but probably 99%. Another risk may be it will take Google longer to follow the 301 redirects and crawling speed. Some people might get confused, they want to visit store B but got directed to store A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Redirects
I work for a company who has a few url issues. One url is www.randomwords.com/random/type:random The other is www.randomwords.com/random/type-random What is the best way to go about this issue?
Intermediate & Advanced SEO | | MasonInteractive0 -
Pages that 301 redirect to a 404
We are going through a website redesign that involves changing URL's for the pages on our site. Currently all our pages are in the format domain.com/example.html and we are moving to stip off the .html file extension so it would just be domain.com/example We have thousands of pages as the site deals with news so building a redirect for each individual page isn't really feasible. My plan is to have a generic rewrite rule that redirects any page that ends .html to the stripped off version of this. A problem I can see with this is that it will also redirect pages that don't exist. So for example, domain.com/non-existant-page.html would 301 to domain.com/non-existant-page which would then return a 404 status. What would the SEO repercussions be for this? Obviously if a page doesn't exist already then it shouldn't show up in the search engine indexes and shouldn't be a problem but I'm a bit worried about how old pages that currently legitimately 404 will be treated when they start to 301 redirect to a 404 instead. Not sure if there any other potential issues from this that I've missed either? Thanks!
Intermediate & Advanced SEO | | sbb0240 -
SEO for a redirected domain name
Our client is a law firm with a name that is challenging to spell. We have procured a domain name for them that is catchy, easy to spell, and plays well into their brand, or at least the current campaign. We're using the campaign domain to direct traffic to their website with a 301 redirect. We have placed the campaign domain in a variety of offline mediums including print and outdoor. The client is currently in the number 1 spot for a good number of our highest priority keywords, so I do not want to do anything to jeopardize that. I'm also not sure this campaign will be their "brand" long-term so I don't want to risk making a switch and making it back. So for now, I'm most comfortable leaving the campaign domain as a redirect to their primary domain. Recently, the client approached me complaining (legitimately) that when people google the campaign domain, they are brought to search results for an entirely different domain because Google "corrects" the domain name for them. This is obviously a bad thing, with many users defaulting to entering urls into Google instead of the address bar. If you tell Google that it was wrong about the autocorrection, our site is in the number 1 position. I liken the situation to Overstock.com using O.co as their offline domain, but overstock.com as their online domain. But imagine if you googled o.co and google brought you to a list of results for "on.co" because it assumed you fat-fingered it. Is there anything I can do to prevent the domain name from getting corrected by Google?
Intermediate & Advanced SEO | | steverobinson0 -
Using Webmaster Tools to Redirect Domain to Specific Page on Another Domain
Hey Everyone, we redirected an entire domain to a specific URL on another domain (not the homepage). We used a 301 Redirect, but I'm also wondering if I should use the Google Webmaster Tools "Change of Address" section to redirect. There is no option to redirect the old domain to the specific URL on the new domain within the "Change of Address" section. Thoughts?
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Multi Language Redirect Issues
Hello everyone, this is my first post and as so let me first say, Thank you! The SEO Moz community and SeoMozPro have been giving a great help in making my workflow simpler and richer. Lately I've been reading and learning a lot about indexation, in the process I have been making several improvements to some websites, but there is one particular that I am not able to understand. I am writing this post to ask for your help on an issue related to this website: www.dengun.com We are a Web Agency based in Portugal and most our clients are from Portugal. We have an English version and a Portuguese version of the website. It is setup like this: www.dengun.com/en www.dengun.com/pt When the user hits www.dengun.com it redirects to /en or /pt acording to the browser language. The HTTP status code is 302, i was reading in SEOMoz that this is bad because it's not passing rank to the other pages. Will a 301 redirecting to /en and /pt according to the browsers language? What is the best solution? Thanks.
Intermediate & Advanced SEO | | PedroSaiote0 -
Can I redirect duplicate blogs to give credit to one?
I have two sites that have no duplicate content (yet). One ranks better than the other but has a crappy hyphenated domain name (Domain A), and the other one is the "brand site" with a better domain name (Domain B). I'm creating a blog with technical articles and corresponding videos. I want the videos to refer to the better domain name (Domain B) because I can't see referring people to a hyphenated domain (it would sound horrible). But, the hyphenated domain has a better chance of improving it's rankings (long story why). Can I duplicate the content and just use a canonical tag on Domain B to give the credit to Domain A? If I do that, is it done on each post? Or the blog's main page? What I think would happen is any links to Domain B would pass the juice to Domain A. Is that correct? I know Canonical's are tricky and I don't want to screw this up, so I'd greatly appreciate some advice from the experienced people on here. Thank you.
Intermediate & Advanced SEO | | PhoenixDev0 -
One Web site many Domains
One of my client have about 12 domains related to his one web site .all domain name relevant to keywords .but doing seo for one target domain name.Now he ask what to with rest od domains plz advice and experts advices are highly appreciate..
Intermediate & Advanced SEO | | innofidelity0 -
Should I redirect secondary keyword page
I have a reasonably high authority home page and have decided to optimise the home page to target a competitive keyword that previously had a specific page that was optimised on an internal page of my site that I have spent time building links to. The internal page has over 200 links to it so should I 301 redirect this internal page to the home page. Will that increase the auhority of the home page further? Or should I keep the internal page as a 'secondary' page for that keyword?. If I do have two pages don't I risk confusing google?
Intermediate & Advanced SEO | | SamCUK0