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What does the "base href" meta tag do? For SEO and webdesign?
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I have encounter the "base href" on one of my sites. The tag is on every page and always points to the home URL.
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<base> allows you to set the default attributes for links on the page. For example if I set <base href="http://www.mydomain.com/"> then I can make a link to and it will point to http://www.mydomain.com/mypage.html
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