Should we get a new domain that has our main keyword in it.

[isle_surf]

We have been running our site about 10 years under the domain www.islesurfboards.com and we are referred as "Isle Surfboards" when linked to in the anchor text. Our core product line and keyword focus has always been on "surfboards" and its related long tail keywords.

However in the last several years we have began to sell "paddle boards" and now they have become our best selling product accouting for 80% of our business. We really want to rank well for "paddleboards" and related words but noticed we always seem to fall below people who have websites with "paddleboard" or "sup" in the domain and company name.

will they always rank better unless we also inlcude it in ours?

Should we move to a New Domain that focuses on the new target keyword "paddleboard" or a combo of both "surfboards" and "paddleboards"and would this make any difference or even hurt us since it would be a new domain.

Then in addition rebrand our company name to include surfboards and/or paddleboards in the company name or some combo of both so the anchor text when people who refer to us relate to both paddle boards and surfboards?

[BlueprintMarketing]

Just so you know it here is a link count for your homepage using screaming frog seo  if free tool

URL	http://www.islesurfboards.com/
Status Code	200
Status	OK
Type	text/html; charset=utf-8
Size	45328
Title	Paddle Boards	Surfboards	San Diego, CA Since 2004
Level	0

In Links

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279

Out Links

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153

|

I have made the links. show up here for you so you get an idea of what's happening

[BlueprintMarketing]

Hi Marc,

I 1st want to discuss something way more important that I just found is this your blog

http://www.islesurfboardsblog.com/home/  ?

you have a 3rd domain

http://islesurf.com/

that you using as a gallery now I can let you without a doubt this is hurting your SEO beyond what you could imagine

Your blog must be on the same domain if you want credit for it. Can we talk in private chat?

http://www.islesurfboardsblog.com/home/

you have a lot of domains on 1 website that makes this very difficult to fix. If you want to chat I am more than happy to give you advice for free as to what I would do if I were you. You can private message me here here's more information try using screaming frog SEO it's where I got this information here

https://blueprintmrk.sharefile.com/d/s7646c07de7a4ff3a

is not okay it will not help you at all I can get this sorted out for you in a matter of days and permanently fixed and would be happy to tell you exactly how I will go about doing it for free. Please private message me so we can talk.

Now for instance one of the most important things are links inbound or outbound not exceeding 100 per page

I Know an external link is often referenced as an outbound link I apologize for  that more descriptive. Any external outbound link from your website to another website

For instance if you are going to type in example.com is great for examples check them out at http://www.example.com on your own website that would be considered an outbound or external link.

I can see how it is confusing because inbound links are also "external"

http://www.seomoz.org/q/is-having-too-many-outgoing-external-links-bad

http://googlewebmastercentral.blogspot.com/2008/10/linking-out-often-its-just-applying.html

http://www.mattcutts.com/blog/how-many-links-per-page/

and external link can be seen on your website right here

This tool will show you how many inbound and outbound links there are total those are external links I tend to think of external links is outgoing however you are correct I should've been more clear about what I meant I mean outgoing links outbound

http://linkcounter.submitexpress.com/

Now this is important your page rank is 4 if you were to lower your links from 300 per page I just made that number up so please keep that in mind. To 100 links per page this is what you would get

http://j.mp/WMIpHC

this is information from your website being audited by tool that will tell if you're losing “link juice” the link was extremely long so I had to shorten it

http://j.mp/WqoEta

Unfortunately you have 404's similar to this showing up in that tool

http://www.islesurfboards.com/error.html?aspxerrorpath=/contactus.aspx/shipping-policy.aspx/shipping-policy.aspx/shipping-policy.aspx/shipping-policy.aspx

as you can see from my example above their extremely long so I've had to shrink them again here's another 404 page

http://j.mp/WMJ4c1

know an extra link is a link from your website to another website for instance if you are going to type in example.com is great for examples check them out at http://www.example.com on your own website that would be considered an outbound or external link.

I can see how it is confusing because inbound links are also quote external

http://www.seomoz.org/q/is-having-too-many-outgoing-external-links-bad

http://googlewebmastercentral.blogspot.com/2008/10/linking-out-often-its-just-applying.html

http://www.mattcutts.com/blog/how-many-links-per-page/

and external link can be seen on your website right here

you have only a total of 101 inbound links according to Alexia

http://www.alexa.com/site/linksin/islesurfboards.com

you need a site audit which I would happily do for you these are external links but it seems like we have a bigger problem than just external outbound links we have a really big mess that I would be happy to help you clean up.

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[isle_surf]

wait, im confused, i thought an external link is a link from an outside website to yours and this is what you do want?

http://www.seomoz.org/learn-seo/external-link

Why would having alot of external links be bad?

[BlueprintMarketing]

the reason you don't want a lot of external links is because your website gives credit to other websites and it takes away from your "link juice" or makes you look like a directory. You should put no follows on most external links unless needed. The amount of internal links you have per page I would recommend a complete web site overhaul. But that's just my opinion I would have it audited at Alexa or Yost before actually paying the money for new website. However if you do need help with one let me know on more than happy to fix the problems.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569

Sincerely,

Thomas Zickell

tzickell@blueprintmarketing.com

[isle_surf]

ok, sounds good. for the external followed links you mentioned we have alot we need to no follow external links? what does this mean?

[BlueprintMarketing]

You have switched your title tag to have

URL http://www.islesurfboards.com/ 30Page

Title Isle Paddle Boards & Surfboards | San Diego, CA Since 2004  that is 58 characters long and starts with Isle not Paddle Boards as it should. You don't need to put your business in the most important spot the 1st spot unless your Federal Express or somebody big like that

your title should read "Paddle Boards | Surfboards | Isle"

that will get you the most Attn: to paddle boards without losing your surfboard or Isle name in your title.

Your description text is too long as well. You want to make that under 150 characters

unlike the description you have may be get the word online out of their

You can cut "to your doorstep."

"Order online today with Free USA shipping to your doorstep."

You could change it to this

Order on our site today free shipping USA

you want to save some space read write the tag so does the real description of everything you do in 150 characters I know that that's not very easy

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"Choose from a massive selection of paddle boards, inflatable paddle boards,surfboards, standup paddles and surfing accessories. Order online today with Free USA shipping to your doorstep.

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187

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you need to blog and to focus on branding. Company to a lot of stories about people using their power boards and loving them use Wistia's excellent video to get links and tell your company story. You can get discount on Wistia from SEOmoz perks if you need something a little less expensive try Vimeo Pro it's $199 a year where the others are around $70 a month for white label Wistia is give you 3 free non-white label but still awesome videos.

Wistia, Vzaar and Brightcove  your site speed was 5 seconds it's not the worst ever but you need to get it down to around 2 in addition you can add a content delivery network to speed up your site and let you host your own video I recommend if you on to be able to make videos just like you can with these hosted video brands above you use CDN77 is as an absurd amount of pops and will speed up your site

Here is a CVS of the info below it not easy to cut and paste but you're doing alright

https://www.dropbox.com/s/vo11h209cz0pnxf/advanced_inbound_links_ose_020313_959003.csv

Domain Authority35/100

Page Metrics: Last index update: 1/25/13

Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +144/10066 629 141 75 20 119

Page Authority (PA)44

Domain Authority (DA)--35mozRank (mR)

4.90Domain mozRank (DmR)

4.243.87mozTrust (mT)

5.77Domain mozTrust (DmT)  this type of domain trust takes years to build

Total Links 26,574

External Followed Links 3,660  this is huge number you need to no follow external links

Total External Links 3,680

675Internal Followed Links

Total Linking Root Domains: 66

Total Linking Root domains 116

Times Shared on Facebook: 141

[BlueprintMarketing]

Hi Marc,

do not move your website to new domain Google has devalued exact match domains so much that it would be worthless. In comparison to your already proven friendly on spammy domain if you simply change your title tag to say "paddleboards" and not surfboards you will get the attention from Google you're looking for.

Don't get caught up trying to do the same thing with 2 domains  because Google gives credit to domains that are older and have stated malware and spam free. The advantage you will have from inbound links and a solid reputation will get you ranked for paddle boards in no time if you follow these instructions below.

http://www.seomoz.org/learn-seo/title-tag

http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas

http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization

Don't forget to write content in your blog I hope you have a blog. If you don't start one but wright content about paddle boards

I hope I've been of help,

Thomas