Linking from High Authority Sites
-
Dear Mozzes, We're running a property portal for real estate classifieds which receives around 300.000 visits monthly.
PA 47 DA 37 Mozrank 5,3 MozTrust 5,8 PR 4
Apart from our real estate classifieds we are producing proprietary trends and statistic, a rare commodity in the country we operate. Luckily we are about to enter into a partnership with one of the leading newspaper portals in the Country, appreciating PAs in the 80-90s.
In this coming partnership we will provide:
1. Market statistics, which we can imagine as a chart followed by our logo and a "Powered By", which shall link to our site.
2. An in-framed part of our site in their portal where we list properties for sale, that will carry affiliate strings.
In order to for us to get the maximum link value of this high authority site, how should we build the integration and linking?
We've looked at similar examples here
http://realestate.money.cnn.com/
here
http://realestate.money.cnn.com/NY/New_York/
or maybe like the Simply Hired logo here:
Advices here would be super appreciated.
Thanks Eric
-
Interesting question Eric.
One of the first things I'd do is write up a professional press release to announce the partnership and post it on your partner's site.
This way, you get a nice contextual link from the newspaper.
And if your partnership ever goes sour, you'll always have that link.
Onto your question: I'd say go simple, like the Simply Hired example.
Remember: after the first link, links from the same domain aren't as powerful.
So you're goal should be to maximize the partner links for traffic and funneling PR...which a simple image link can do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Stopping these scum sites from sending traffic.
What is the best way to deal with these: http://www.goldenclicking.com/ and www.payclicking.com They keep sending my site traffic, however I am not paying for it, and would prefer to stop these sites. The traffic never converts, and I can't see anywhere that I am paying for the traffic (they are not an affiliate, and can't see them on the GDN) - so I don't even know whats in it for them. Has anyone ever dealt with these types of sites previously, tips on getting them to stop. I was just considering black listing there domains so they can't even reach our site. Thanks in Advance. Andy
Affiliate Marketing | | Andy-Halliday0 -
Links exchange - Penguin update potential ??
Hi Everyone, If site A and site B exchange links in the past, it used to be kind of voided. So it is a practicve that we had pretty uch put on the side. But with the new penguin update, do you guys think that if 2 web sites are contacting each other to share a link in the interest of the user that it might be a new best practice to implement? Example, Car site contact car suspension site to exchange a link on relevant content such as blog articles or specific content on a page. What are your thoughts about that ? I am curious to know if anyone is wondering abouot that... Thanks, Alex
Affiliate Marketing | | webit400 -
What is the best way to boost no. of quality sites linking in?
Analysing my site ranking compared to competitors, I see that our weakness is getting others to share our content and link into it via their own blogs and social media - although I would say our social media activity is pretty good. We have also worked on getting listed free on relevant sites related to our product area (learn spanish in spain) in order to increase sites linking but this is still minute compared to our 2 main competitors. (As a note: paid listings are not totally justifiable for us at this point in time but perhaps in the future we will expand on this). Am I missing something here?
Affiliate Marketing | | sparkit0 -
Can linking out to a weak site harm my sites SEO?
We have an affiliate that wants us to link to his site to help him get started. His website looks okay and is in the same niche as us. However, he has PR 0 and no Page Trust. We could work in a natural looking link in a news article, but there is no way he could be considered any kind of "authority" link. Can linking to his site harm us?
Affiliate Marketing | | theLotter0 -
How do the engines look at pages populated using content from an affiliate site?
We are building out a section of our site using an affiliate partnership in the travel space. How would you suggest organizing the content so we do not get penalized for duplicate content? Do you suggest not suing the content at all?
Affiliate Marketing | | TSDigital0 -
Where to look for relevant links
I and many others are targeting keywords such as "free iphone" or "free ps3" as part of incentive marketing schemes that offer rewards for referring new users to businesses. These often seem too good to be true but actually do work (if you don't get caught up in the spam sites). The thing is, what sort of link building should I be looking at once I have my site showing the users how the opportunity works and that it is a legitimate site. I don't want to have free iphone links placed where people may think I'm scamming them, so should I look at press releases, creating infographics or what? I look forward to hearing some of your ideas...
Affiliate Marketing | | GrassRootsSEO0 -
Duplicate versions of pages on my site are getting indexed by Google...I think...
Hello, Our site has a very high bounce rate, which in part is down to a slightly old fashioned design, and also because we are a retailer and I imagine many visitors are simply quickly comparing prices and then leaving. However, having had a look in Google Analytics, I think that there is another issue that is contributing to a very high bounce rate. When I look in Content > Top Content, and order the pages in order of Bounce Rate, high to low, there are hundreds of instances of pages with just one or two visits in the last month, and a 100% bounce rate. The links are the same as our home page or pages on our website, but with extra letters and numbers at the end of the url. We have an affiliate scheme, which provides our affiliates with unique codes for the products they want to link to, and my guess is that these urls are getting indexed. I've looked at a few other links, and they go to translated versions of a page from our website, generated by Google. Other urls seem to have been generated by search results from our own search on the website. What worries me is that there are lots and lots of versions of the same page, with slightly different urls. I am by no means an SEO expert - I work for a very small company and am basically learning as I go - but I know that duplicate content is bad news. If the pages were on our own site, we could use 301s to redirect, but what about translated versions, or urls generated by affiliate schemes, or search results? Many thanks, Sophy
Affiliate Marketing | | sophycolbert0