Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

On page/site - Images & bold text

On-Page Optimization

718

Jon-C last edited by

As I understand it on a page where you are going for the keywords 'Metal gates', you have an image titled 'Metal gates' (Lets say MG for Metal gates to save on my typing!) with the alt tag being 'MG'

Now as I also understand it, if an image is also used as a link the Alt tag is also the anchor text?

So, I have a page on Metal gates using the above methods, from this page I have image links to a metal driveway gates page (as well as text links), would I be best using an image titled 'Metal driveway gates' with the alt text as ' Metal driveway gates' to link to my metal driveway gates page (if you follow me)?

Also on the image question, what if you have say six images (that are all links) on the metal gates page, how would you title the images and alt tags? Variations on Metal gates? Or using the keyword on the page that the link points to?

(I'm not looking to keyword stuff but want to get it right! )

Also is it important to have your on page keywords in bold still? i ask because I've bolded text on my pages but not the main keywords - I've bolded text that I want people to see, but do not want to take away any power from my keywords if you follow me?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Combining products - edit existing product page or 301 redirect to new page?

We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple

1
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages

So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-123

1
URL, Breadcrumb/Site Hierarchy Display, User (and Bot) Expectations

TL;DR: Do parts of URLs that are used throughout the web quite consistently have any influence on robots (or users)? Are there any studies? What would you use for pages that are something between a tag-page and a wiki-like article? Long version: On a site with a lot of content, I decided to go for tags to present articles on that topic together. My first thought was to simply list those under the URL /tag/{Tag_Name}. Short. Simple. Grabs the core meaning - on this page you'll find stuff about the tag. But: those tag-pages will be more than just lists of the tagged pages (let's say they are articles on various topics and products with certain attributes and the same tag can apply to a product and an article). The tag pages themselves will often talk a lot about the use of said tag - extensively, without blabbering. It is aimed at being a landing page and hub for the tag/keyword. Having this in mind, I pondered using /wiki/. It does fit in some respects, but it really is not a wiki. /info/, /lexicon/, /knowledge/ and other ideas came to mind but the more I thought the weirder I did find most ideas. What I am now wondering: Do these parts of URLs (/tag/, or /product/, or /wiki/) that are not really keywords in most cases have any influence on search engines? They are used quite consistently across the web and therefore could be used as signals. I suspect, though, that they might have more influence on shaping user expectation. (If I see /wiki/ in an URL or site hierarchy display (breadcrumb), I expect ... well, a wiki-style page; if I see /tag/ I expect a collection of stuff with that tag.) What would you chose if it is not quite a tag, nor quite a wiki but something in-between? Or do you think it does not matter at all? (Breadcrumbs will be used and google has used them for display in just about all SERPs.) Are there perchance any studies concerning these parts of URLS? Regards Nico
On-Page Optimization | | netzkern_AG

0
Proper Use and Interpretation of new Query/Page report

When I'm in WMT/Search Console - I start a process of looking at all of the data initially unfiltered Then I select a query. Let's say its a top query for starters and I filter my results by that top query (exactly) With the filter on, I flip over to Pages and I get about a dozen results. When I look at this list, I get the normal variety of output: impressions, clicks, CTR, avg. position One thing that seems a bit odd to me is that most of the average positions for each of the URLs displayed is about the same. Say they range from 1.0 to 1.3. Does this mean that Google is displaying the dozen or so URLs to different people and generally in the 1st or 2nd position. Does this mean that my dozen or so pages are all competing with each other for the same query? On one hand, if all of my dozen pages displayed most of the time in the SERP all at the same time, I would see this as a good thing in that I would be 'owning' the SERP for my particular query. On the other hand, I'm concerned that the keyword I'm trying to optimize a particular page for is being partially distributed to less optimized pages. The main target page is shown the most (good) and it has about a 15x better CTR (also good). But all together, the other 11 pages are taking in around 40% of impressions and get a far lower CTR (bad). Am I interpreting this data correctly? Is WMT showing me what pages a particular query sends traffic to? Is there any way to extract the keywords that a particular page receives? When I reset my query and then start by selecting a specific page (exact match) and then select queries - is this showing my the search queries that drove traffic to that page? Is there a 'best practices' process to try to target a keyword to a specific page so that it gets more than the 60% of impressions I'm seeing now? Obviously I don't want to do a canonical because each keyword goes to many different pages and each page receives a different mix of keywords. I would think there would be a different technique when your page has an average position off of page 1.
On-Page Optimization | | ExploreConsulting

0
Imiges on own page???

Can somebody help me to explain why when I click on an image in a post it goes to its own page?? And why if I click on other image it does not go anywhere?? this is one of the posts: http://villasdiani.com/beach-wedding-at-a-luxury-boutique-hotel/ what is good or bad?? On most of the images SEOmoz is reporting that I am missing meta description!
On-Page Optimization | | VillasDiani

0
Home page mostly graphic image

I have a new customer that is redesigning her website. The graphic designer has designed a lovely homepage that is mostly an image with some navigation and footer area for text information. My concern is that there isn't any real call to action or anything on the homepage design other than an interesting and fun graphic. It seems like years ago this was a common practice and then later it was looked down on as not good for the user experience or SEO. What is the latest thinking on this type of design? Should the homepage (www.mysite.com) be allowed to be mostly images? Or should we focus on the optimizing the internal pages and let the homepage be more creative?
On-Page Optimization | | ChristiMc

0
Dealing with a category page that is optimised & ranks for same keyword as homepage

Hi, I'm working with a very niche website where only one product is sold. This means there is a small keyword set (just variations of same keyword) that we are optimising for. Currently the homepage www.example.com ranks in position 2 for target term - "sample". But there is also a required deeper page www.example.com/sample which has lots and lots of internal links targeted to "sample" pointing to it. This page ranks position 8. Effectively this is optimising the deeper page for the same keyword as for the home page through internal anchir text. This deeper page must exist as it has much more detailed information about the product. We want the homepage to rank highest and I'm trying to figure out if we are confusing Google and splitting authority between 2 pages. Best result for us would be to have homepage in position 1 and the deeper page can disappear (total visits would increase). So the question is, is there a solution to do this? My initial thought was use canonical tag on the www.example.com/sample page specifiying www.example.com. Can we do this? Its not duplicate content. Other option I considered is to nofollow links to the deeper page. Again not sure if this will have positive or negative impact. My fear is by removing 40 odd internal links with "sample" anchor text will reduce relevancy of the domain as a whole for the "sample" keyword. Any help much appreciated! Thanks
On-Page Optimization | | Red_Mud_Rookie

0
Same anchor text

I am using the same anchor text on my homepage to go to two different pages. Is this bad? Thanks
On-Page Optimization | | tylerfraser

0