Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?
-
Hi,
We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this :
-
We used pagination on the product page which meant we got duplicate content warnings.
-
We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords).
-
We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure.
-
We wanted to reduce our bounce rate a little, so having a different reviews page could help with this.
In the process of doing this we tidied up our microformats a bit too.
The product page used to have to three main microformats;
- hProduct
- hReview-Aggregate
- hReview
The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct).
This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product.
However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages.
Is there any way to separate the reviews out and get Google to use the Microformats for both pages?
Would using microdata be a better way to implement this?
Thanks,
James -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
Why google indexed pages are decreasing?
Hi, my website had around 400 pages indexed but from February, i noticed a huge decrease in indexed numbers and it is continually decreasing. can anyone help me to find out the reason. where i can get solution for that? will it effect my web page ranking ?
Technical SEO | | SierraPCB0 -
Lots of Pages Dropped Out of Google's Index?
Until yesterday, my website had about 1200 pages indexed in Google. I did lots of changes: removed low quality content, rewrote passable content to make it better, wrote high quality content, got lots of likes and shares on social networks, etc. Now this morning I see that out of 1252 pages submitted, only 691 are indexed. Is that a temporary situation related to the recent updates? Anyone seeing this? What should I interpret about this?
Technical SEO | | sbrault740 -
How can the search engines can crawl my java script generated web pages
For example when I click in a link of this movie from the home page, the link send me to this page http://www.vudu.mx/movies/#!content/293191/Madagascar-3-Los-Fugitivos-Madagascar-3-Europes-Most-Wanted-Doblada but in the source code I can't see the meta tittle and description and I think the search engines wont see that too, am I right? I guess that only appears the source code of that "master template" and that it is not usefull for me. So, my question is, how can I add dynamically this data to every page of each movie to allow crawl all the pages to the search engines? Thank you.
Technical SEO | | mobile3600 -
Can dynamically translated pages hurt a site?
Hi all...looking for some insight pls...i have a site we have worked very hard on to get ranked well and it is doing well in search. The site has about 1000 pages and climbing and has about 50 of those pages in translated pages and are static pages with unique urls. I have had no problems here with duplicate content and that sort of thing and all pages were manually translated so no translation issues. We have been looking at software that can dynamically translate the complete site into a handfull of languages...lets say about 5. My problem here is these pages get produced dynamically and i have concerns that google will take issue with this aswell as the huge sudden influx of new urls....as now we could be looking at and increase of 5000 new urls. (which usually triggers an alarm) My feeling is that it could be risking the stability of the site that we have worked so hard for and maybe just stick with the already translated static pages. I am sure the process could be fine but fear a manual inspection and a slap on the wrist for having dynamically created content?? and also just risk a review trigger period. These days it is hard to know what could get you in "trouble" and my gut says keep it simple and as is and dont shake it up?? Am i being overly concerned? Would love to here from others who have tried similar changes and also those who have not due to similar "fear" thanks
Technical SEO | | nomad-2023230 -
Google description showing latest post excerpt
In doing a search for our website, The Tech Block, I realized that our description is not showing what we have in our Yoast settings, but rather the content from the slider: http://d.pr/i/kGjB What can I do to fix this?
Technical SEO | | ttb0 -
A lot of product pages with very similar content
I'm working with someone who's setting up an online jewelry store. The jewelry is available in many metal types, so we're creating filters to provide a good user experience in trying to narrow down their choice. Let's take an example of a wedding ring that's available these options: 10kt yellow gold
Technical SEO | | Leighm
10kt white gold
18kt yellow gold
18kt white gold
Palladium
Platinum These are all entered as separate products, so that they can be used in the filtering system. However, apart from some minor changes to the title and description most of the content will be identical, across these 6 product pages. Also, many wedding ring styles are going to be very similar, so we're going to have very similar descriptions for a lot of the rings. We're concerned about problems this might cause with the search engines in terms of duplicate content. There's 2 issues that I an see (there may be more!): They will not index many of the pages and we'll leak link juice to those pages that will never get indexed They do index all the variations, but the content is so similar, that we have different pages competing for essentially the same keywords Also, these products are likely to come and go, so investing heavily on creating really unique content for them isn't really sustainable, affordable. Any advise? Thanks,0
