How to structure rich / multi-media on Category pages to pass the link juice?
-
Fellow SEOs,
I'm trying to add videos, blog posts and new fun articles/top 10s/party tips etc to corresponding categories for a costume site. Some of the content I want on these category pages already exists on our blog, the videos are hosted on YouTube and some of the content hasn't been created yet. We're thinking of posting snippets of the articles that link to the full versions vs. displaying the entire pieces on the cat pages.We're also thinking of a 'view all cool content' under the snippets that brings you to a page similar to : www.site.com/pirate-costumes/funideas and it would list everything we have for media for that category - i obviously just want to do what's best for the user but also what will maintain the juice from the media on into the category pages - Another issue would be duplicate content issues arising from posting snippets and/or the same copy that also lives on the blog...**Can someone please help here? Would _really _appreciate it.****Thank you! **Troy
-
Hey Paddy! Thanks for the reply...totally agree w/ 95% of it. Def don't want to take them away/out of the purchase funnel, it's simply to give them pointers/info/help them have fun w/ their purchase with fun, related content. In terms of links landing on the page and seeing the content, it'd just be an anchored link (to that section), which would put the content right in front of them. I was concerned with load times if the articles expand out in their entirety + videos (think make-up tutorials) + user submitted image gallery. And also how to structure the URLs if all of the content couldnt live on the category pages, to flow any link juice into the category page. thanks again for the feedback! te
-
Hi Troy,
I think a lot of the answer here depends on what your goals are.
If you're trying to get links into category pages by adding this type of content to them, then this is quite tough because when someone first arrives at the page, they will probably see products which can put them off linking to it. Even if you have some great content further down the page, they may not actually see it.
I do however think it is a great idea to cross link from category / product pages to genuinely good content related to those categories and products. This is good for user experience but you should probably keep an eye on conversion rates to make sure that it doesn't distract people to the point that they don't return to buy the product! Also make sure that there is a good call to action on the content pages to let people return to the category / product.
I probably wouldn't worry about duplicate content from snippets of text. If it is literally a snippet, then a link to the full page of content, I don't think that is going to cause you problems. Having said that, you should make sure that there is enough unique content on the rest of the page. With product pages, this shouldn't be a problem because you will have all the product descriptions / images / reviews etc. What I'm getting at is that if you have a page which is made up of largely snippets of content from other pages, then that isn't a signal of a quality page.
I hope that helps a bit!
Cheers.
Paddy
-
Where is Paddy when you need him...
@TroyEaves with replies/questions too...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will unused/dead pages within my site that is non-linked hurt my seo?
For example my website has mysite.com/randomunusedpage.html No links go into that page from the website but it is published (came with the WP theme). Will that hurt my SEO and should I delete the page or is it harmless? Thanks
Technical SEO | | Marvellous0 -
Changing title tag in wordpress media pages
Hello! I have a problem of duplicate title on 59 pages in Worpress. I Guess it happened after a recent WP update, because, suddenly, I got a peak of 59 from zero in a day. The SeoMoz crawl report states that there are 59 duplicate title. As you may see in the picture those are all media pages, whose title is written really badly with the formula postname/filename/blogTitle, ending up with trunkated, too long, title tags, that result in duplicate page title. How can I simply hide these mediapages or sculpting the title tag the way I want? I am using all-in-one-seo WP plugin, which doesn't seem to provide a solution. Thank you all! DoMiSol Rossini SOwZg5C.jpg
Technical SEO | | DoMiSoL0 -
URL Structure for "Find A Professional" Page
I've read all the URL structure posts out there, but I'm really undecided and would love a second opinion. Currently, this is how the developer has our professionals directory working: 1. You search by inputting your Zip Code and selecting a category (such as Pool Companies) and we return all professionals within a X-mile radius of that ZIP. This is how the URL's are structured... 1. Main Page: /our-professionals 2. The URL looks like this after a search for "Deck Builders" in ZIP 19033: /our-professionals?zipcode=19033&HidSuppliers=&HiddenSpaces=&HidServices=&HidServices_all=[16]%2C&HidMetroareas=&srchbox= 3. When I click one of the businesses, URL looks like this: viewprofile.php?id=409 I know how to go about doing this, but I'm undecided on the best structure for the URL's. Maybe for results pages do this: find-professionals/deck-builders/philadelphia-pa-19033 And for individual pro's profiles do this: /deck-builders/philadelphia-pa-19033/Billys-Deck-Service Any input on how to best structure this so that we can have a good chance of showing in SERPs for "Deck Builders near New Jersey" and the such, would be much appreciated.
Technical SEO | | zDucketz0 -
Best practice for rich snippet product data - which page shows up?
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets. I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
Technical SEO | | ilyaelbert0 -
Drop down navigation and link juice
Hi! We are desperately needing to overhaul our site navigation setup, and we have so many categories that we think our site could really benefit from a drop down navigation similar to what these sites have: http://www.paychex.com/ http://www.bmc.com/ We've held off doing this type of navigation in the past because we were only seeing people use flash to create it and we knew that it wouldn't be good for link juice. But these two sites are using HTML and CSS - which seems like a much better style and good for SEO. Do you agree? We want to make the switch but are worried about losing linking power by nesting our navigation in 's and CSS styling.
Technical SEO | | sciway0 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300 -
Do any short url's pass link juice? googles own? twitters?
I've read a few posts saying not shorten links at all but we have a lot to tweet and need to. Is googles shortener the best option? I've considered linking to the category index page the article is on and expect the user to find the article and click on the article, I don't like the experience that creates though. I've considered making the article permalink tiny but I would lose the page title being in the url. Is this the best option?
Technical SEO | | Aviawest0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0