How would you deal with eCommerce sorts?
-
I am reviewing a website that has different activities, and there are many ways to sort them. The issue is that the website is essentially displaying the same information, but in different sorts. Take a look at this search page:
http://www.kijubi.com/AC-Fishing
You are looking for fishing trips here, but you can sort it by city, region, and category. I have decided to "no index" some of these sorts, but I am afraid they might be picking up some long tail traffic on the city and region sorts. For example, "newport beach fishing trips", something like that.
Any suggestions on how to deal with removing all of these duplicate sorts, while still maintaining the traffic that may be received by sorting with some long tail terms?
-
Nice answer
-
I'd expand on Ryan's suggestion as a consideration to just say that you need to be aware that Google continues to work on figuring out how to tap into AJAX accessed content. They may be bad at it now (they are), yet one day they could eventually have it figured out, at which point the duplicate content issue comes back.
Might not be in the next short while - maybe never, yet something to be aware of.
-
Good answer.
-
I would change the sorting to be dynamic, probably with AJAX. That way your users still get the feature but you're not duplicating your content across URLs. I'd target the long tail with landing pages, rather than re-sorted copies of my content.
-
we found ourselves in this very position and it was at a point where we were looking out for issues for a site not indexing.
We removed it but then again you find many examples where it isnt a major issue. Maybe try to combat that with canonicals ?
-
I always recommend clients implement either noindex/follow on sort methods, or block sorting altogether (the first choice being preferred). If there are specific sort methods that consistently provide valuable conversions, these can be considered to be set up as a separate "evergreen" link on the site, but where you would need to add unique content to the page - enough to ensure it reduces (as much as possible) the duplicate content factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to deal with filter pages - Shopify
Hi there, /collections/living-room-furniture/black
On-Page Optimization | | williamhuynh
/collections/living-room-furniture/fabric Is that ok to make all the above filter pages canonicalised with their main category /collections/living-room-furniture Also, does it needs to be noindex, follow as well? Note - already removed the content from filter pages, updated meta tags as well. Please advice, thank you1 -
SEO before products on ecommerce site
Our company plans to quickly launch an e-commerce site to sell religion themed banners (religionbanners.com). We'll have our products up on the site in about a week. Should I block Google from accessing the site during this period? Is there anything wrong with starting simple SEO tasks such as submitting the site map on Google Search Console prior to us having the products on the site?
On-Page Optimization | | art_litho0 -
Dealing with spelling variations
Hi, my site is a directory for restaurants seen on TV. The two most popular shows, Diners, Drive-Ins and Dives and Man v. Food often are searched for by a number of different variations. Diners DriveIns Dives, Diners, Drive Ins Dives, Man v Food, man versus food, etc. Should my site consistently use a single variation (the official one) or intentionally use multiple variations to cover various keywords? I'm pretty sure the answer is a single variation but figured it was worth asking.
On-Page Optimization | | tvfoodmaps1 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
How does Google view frequent changes to the copy of an ecommerce product page?
Is there any reason to think that adding to or improving copy might harm seo?
On-Page Optimization | | Brocberry0 -
Dealing with a category page that is optimised & ranks for same keyword as homepage
Hi, I'm working with a very niche website where only one product is sold. This means there is a small keyword set (just variations of same keyword) that we are optimising for. Currently the homepage www.example.com ranks in position 2 for target term - "sample". But there is also a required deeper page www.example.com/sample which has lots and lots of internal links targeted to "sample" pointing to it. This page ranks position 8. Effectively this is optimising the deeper page for the same keyword as for the home page through internal anchir text. This deeper page must exist as it has much more detailed information about the product. We want the homepage to rank highest and I'm trying to figure out if we are confusing Google and splitting authority between 2 pages. Best result for us would be to have homepage in position 1 and the deeper page can disappear (total visits would increase). So the question is, is there a solution to do this? My initial thought was use canonical tag on the www.example.com/sample page specifiying www.example.com. Can we do this? Its not duplicate content. Other option I considered is to nofollow links to the deeper page. Again not sure if this will have positive or negative impact. My fear is by removing 40 odd internal links with "sample" anchor text will reduce relevancy of the domain as a whole for the "sample" keyword. Any help much appreciated! Thanks
On-Page Optimization | | Red_Mud_Rookie0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0 -
Is having the word catalog in an ecommerce site url detrimental to seo.
IS: www.example.com/catalog/category%/product% better than www.example.com/category%/product% category and product are dynamic values that change with the diff. categ. and products displayed while catalog is constant.
On-Page Optimization | | no6thgear0