Adspert and bid management tools.
-
Hi,
Just a quickie.
Has anyone on here used Adspert, or a similar bid management tool?
We are currently trialing it, but I have mixed feelings about it. Most of our campaigns have the option of using conversion optimiser and I wonder if I would be better using the Google tools.
What are your thoughts?
Thanks
Steve
-
It does give a lot of power to Google and their algorithms, but at the same time, if it works, it works! It's hard to argue with more conversion volume at a lower CPA. Historically, it's worked very well for me.
-
Hi John,
Thanks for the quick reply.
That was my thought as well. My only concern with Conversion Optimizer revolves around some of the "experts" views, where they feel that it gives too much power to Google.
Steve
-
Try out Conversion Optimizer and see how it compares. Conversion Optimizer has the benefit of being able to make adjustments to bids at auction-time, which none of these platforms have access to. For some people, this benefit is enormous. For others, it's not very important, in which case the platform may win out. The only way to know is to try it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor bidding on our company name
Hi,
Paid Search Marketing | | ChrisHolgate
I'll keep this one short and sweet! We've noticed just recently that a number of competitors are bidding on our company name, clearly with the intention of being listed above our organic result. I'm certain that Google used to allow us to bid on our own company name for a negligible amount but now it looks like we're going to have to chase £1 odd per click to obtain customers who are actively searching for us. Can anything be done about this or is it now nature of the beast that we're going to have to have a price war on bidding on our own company name? Thanks for your help! Chris1 -
AdWords Device-Level Bid Adjustments for Tablet not working for me
Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on? http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.
Paid Search Marketing | | UnderRugSwept0 -
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
How can I increase quality score when bidding on competitors?
I'm trying to increase my quality score when bidding on competitors. I've broken up each competitor into a separate ad group and focused on 5-10 keywords in each but my quality scores seem to stay around 3 - 5. I'd like them to be more in the neighborhood of 5-7 Currently my ad relevance is below average and feel that if I can increase that to at least average than I should see some better quality scores. Any advice on how to do this with the competition? Normally, I just focus ads around the use of the keywords but since the keywords are brand names, I can't do that with these ads.
Paid Search Marketing | | jarjarjarvis0 -
Best paid tool for content promotion
As the title suggests, what are the best paid tools available for content promotion?
Paid Search Marketing | | RikkiD220 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Curious about Adwords keyword tool results.
Why the Google Adwords Keywords tool says there are 0 local monthly searches for a keyword or shows a dash, but in spite of this there's competition for those keywords (up to 0.42 in some cases) ? Thanks!!
Paid Search Marketing | | gerardoH0 -
Tool for Google AdSense - Earning Money
Hello folks, I want to know which market gives the best CPC in my country. For example: hotels, food, gastronomy, software, and so on... Is there any tool to do such a kind of thing? Do you guys have any experience which kind of market gives a interesting revenue? Thanks.
Paid Search Marketing | | augustos0