Web server locations for international seo
-
We have a site that is currently hosted in the far east for the far eastern market.
We are having issues with the hosting co. so we are considering bringing the site back onto our servers in the UK. However, we don't obviously want to damage too much the bit of uplift we get from local hosting.
What is our best approach? Is it ok just to have the site in the UK even though its aimed at the Far East? Or is the use of a proxy server good? Or should we look for other local hosts?
Any help very gratefully received.
Iain
-
Thanks for the speedy response. I was hoping that was the answer. We have a VPS in the UK so I'll go for that.
But it does lead me to a follow on question. How do you account for regional variants in search results?
I understand that each variant of a search engine can use a slightly different algorithm and a local site is more likely to have local links but there does seem still to be a greater disparity of results than these things would suggest.
Many thanks,
Iain
-
Hosting location is no longer important for SEO, go with a company that is reputable, has 99.9% uptime and is fast, maybe a VPS. Make sure there is no downtime when doing the switchover. Just because a server is in closer proximity to your users doesn't mean it's going to be faster. It's all about performance and reliability, and a hosting company with good support is important too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel Sponsored on Internal Links
Hi all. Should you use rel sponsored on internal links? Here is the scenario: a company accepts money from one of their partners to place a prominent link on their home page. That link goes to an internal page on the company's website that contains information about that partner's service. If this was an external link that the partner was paying for, then you would obviously use rel="sponsored" but since this is a link that goes from awebsite.com to awebsite.com/some-page/, it seems odd to qualify that link in this way. Does this change if the link contains a "sponsored" label in the text (not in the rel qualifier)? Does this change if this link looks more like an ad (i.e. a banner image) vs. regular text (i.e. a link in a paragraph)? Thanks for any and all guidance or examples you can share!
Technical SEO | | Matthew_Edgar0 -
Technical SEO - Where to begin?
Hi all, I'm looking to learn more about technical SEO. My background was digital marketing/PR where I learned the importance of links, of anchor text, of page speed, of improving UX signals, of SSL, utilising things like Google My Business etc. However, I find I am chasing my tail when it comes to things like understanding JS/CSS/log file analysis etc. I've tried reading so many articles on the subjects and I just find it so damn confusing. AnugalarJS/BackboneJS. Fetching & rendering, URL parameters...etc. I know from my own experiments that JS pages struggle to rank and I've created two very similar pages, one without JS, one with JS (which had far more links) and the non-JS page ranked far higher. So, I suppose I'm asking for some help with how to begin learning this stuff. I find the articles on Moz, Search Engine Land etc to be a bit confusing...maybe I'm not technically minded enough! Cheers, Rhys
Technical SEO | | SwanseaMedicine0 -
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
Duplicate Content on SEO Pages
I'm trying to create a bunch of content pages, and I want to know if the shortcut I took is going to penalize me for duplicate content. Some background: we are an airport ground transportation search engine(www.mozio.com), and we constructed several airport transportation pages with the providers in a particular area listed. However, the problem is, sometimes in a certain region multiple of the same providers serve the same places. For instance, NYAS serves both JFK and LGA, and obviously SuperShuttle serves ~200 airports. So this means for every airport's page, they have the super shuttle box. All the provider info is stored in a database with tags for the airports they serve, and then we dynamically create the page. A good example follows: http://www.mozio.com/lga_airport_transportation/ http://www.mozio.com/jfk_airport_transportation/ http://www.mozio.com/ewr_airport_transportation/ All 3 of those pages have a lot in common. Now, I'm not sure, but they started out working decently, but as I added more and more pages the efficacy of them went down on the whole. Is what I've done qualify as "duplicate content", and would I be better off getting rid of some of the pages or somehow consolidating the info into a master page? Thanks!
Technical SEO | | moziodavid0 -
Banners loosing SEO Juice?.
Buonjourno from Latitude 53.92705600 Longitude -1.38481600 🙂 On this site http://www.collegeofphlebology.com/ therre are multiple banners pointing to 3rd party sites illustrated here http://i216.photobucket.com/albums/cc53/zymurgy_bucket/banner-links-to-other-sites.jpg so my question is please: 1. What affect if any will these banners loose SEO juice (Love that pharse not) 2. If they are detrimental will adding nofollow links resolve the problem or... is linking out no problem in terms of loosing authority. GRazzie TAnto, David
Technical SEO | | Nightwing0 -
Domain redirection and seo implications
We have an existing site that is a subdomain but we recently acquired an exact match domain. Will building links to the exact match domain and having the domain point at our existing subdomain work or should we convert the entire site and redirect our existing subdomain to the new domain? What I'm trying to figure out is how to maximize the benefit here and how the existing mass of links pointing to our existing subdomain (shop.domain.com) can be used. New domain: keywordshop.com Existing URL: shop.domain.com
Technical SEO | | CHarkins0 -
Title elements too long - good for SEO?
As I was reviewing a client's web pages I noticed that most of the pages have titles that exceed the 70 characters limit. By looking in more details it seems that Google uses all keywords from this long titles. I wanted to reduce the titles under 70 characters but realised that I may cut some important keywords. By reducing to 70 characters, do you think I can damage the performance?.
Technical SEO | | DavidSpivac0