Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. What is the best way to handle special characters in URLs

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is the best way to handle special characters in URLs

    Intermediate & Advanced SEO
    3
    3
    3274
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • WebRiverGroup
      WebRiverGroup last edited by

      What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character?

      Example:

      URL:  http://petstreetmall.com/Feeding-&-Watering/361.html

      Sitmap Link:  http://www.petstreetmall.com/Feeding-%26-Watering/361.html

      1 Reply Last reply Reply Quote 0
      • CMC-SD
        CMC-SD last edited by

        As far as "search-engine-spider-stoppers" does this also go for "%" in on-page copy?

        1 Reply Last reply Reply Quote 0
        • AgentsofValue
          AgentsofValue last edited by

          Hi there,

          The special characters on your website URL is changed because URLs are sent over the Internet using the ASCII character-set. That's why the & is converted to %26.

          If you're trying to make your site rank, it is better to just simplify or shorten the URL. This is because search engines have problems indexing sites when the URLs contain special characters.

          The special characters below are known to be "search-engine-spider-stoppers":

          • ampersand (&)
          • dollar sign ($)
          • equals sign (=)
          • percent sign (%)
          • question mark (?)

          Hope that helps!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • HappyJackJr

            Help with facet URLs in Magento

            Hi Guys, Wondering if I can get some technical help here... We have our site britishbraces.co.uk , built in Magento. As per eCommerce sites, we have paginated pages throughout. These have rel=next/prev implemented but not correctly ( as it is not in is it in ) - this fix is in process. Our canonicals are currently incorrect as far as I believe, as even when content is filtered, the canonical takes you back to the first page URL. For example, http://www.britishbraces.co.uk/braces/x-style.html?ajaxcatalog=true&brand=380&max=51.19&min=31.19 Canonical to... http://www.britishbraces.co.uk/braces/x-style.html Which I understand to be incorrect. As I want the coloured filtered pages to be indexed ( due to search volume for colour related queries ), but I don't want the price filtered pages to be indexed - I am unsure how to implement the solution? As I understand, because rel=next/prev implemented ( with no View All page ), the rel=canonical is not necessary as Google understands page 1 is the first page in the series. Therefore, once a user has filtered by colour, there should then be a canonical pointing to the coloured filter URL? ( e.g. /product/black ) But when a user filters by price, there should be noindex on those URLs ? Or can this be blocked in robots.txt prior? My head is a little confused here and I know we have an issue because our amount of indexed pages is increasing day by day but to no solution of the facet urls. Can anybody help - apologies in advance if I have confused the matter. Thanks

            Intermediate & Advanced SEO | | HappyJackJr
            0
          • digitalcrc

            Best-practice URL structures with multiple filter combinations

            Hello, We're putting together a large piece of content that will have some interactive filtering elements. There are two types of filters, topics and object types. The architecture under the hood constrains us so that everything needs to be in URL parameters. If someone selects a single filter, this can look pretty clean: www.domain.com/project?topic=firstTopic
            or
            www.domain.com/project?object=typeOne The problems arise when people select multiple topics, potentially across two different filter types: www.domain.com/project?topic=firstTopic-secondTopic-thirdTopic&object=typeOne-typeTwo I've raised concerns around the structure in general, but it seems to be too late at this point so now I'm scratching my head thinking of how best to get these indexed. I have two main concerns: A ton of near-duplicate content and hundreds of URLs being created and indexed with various filter combinations added Over-reacting to the first point above and over-canonicalizing/no-indexing combination pages to the detriment of the content as a whole Would the best approach be to index each single topic filter individually, and canonicalize any combinations to the 'view all' page? I don't have much experience with e-commerce SEO (which this problem seems to have the most in common with) so any advice is greatly appreciated. Thanks!

            Intermediate & Advanced SEO | | digitalcrc
            0
          • McTaggart

            Are these URL hashtags an SEO issue?

            Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?

            Intermediate & Advanced SEO | | McTaggart
            0
          • tomcraig86

            Canonical URL & sitemap URL mismatch

            Hi We're running a Magento store which doesn't have too much stock rotation. We've implemented a plugin that will allow us to give products custom canonical URLs (basically including the category slug, which is not possible through vanilla Magento). The sitemap feature doesn't pick up on these URLs, so we're submitting URLs to Google that are available and will serve content, but actually point to a longer URL via a canonical meta tag. The content is available at each URL and is near identical (all apart from the breadcrumbs) All instances of the page point to the same canonical URL We are using the longer URL in our internal architecture/link building to show this preference My questions are; Will this harm our visibility? Aside from editing the sitemap, are there any other signals we could give Google? Thanks

            Intermediate & Advanced SEO | | tomcraig86
            0
          • DA2013

            How do you 301 redirect URLs with a hashbang (#!) format? We just lost a ton of pagerank because we thought javascript redirect was the only way! But other sites have been able to do this – examples and details inside

            Hi Moz, Here's more info on our problem, and thanks for reading! We’re trying to Create 301 redirects for 44 pages on site.com. We’re having trouble 301 redirecting these pages, possibly because they are AJAX and have hashbangs in the URLs. These are locations pages. The old locations URLs are in the following format: www.site.com/locations/#!new-york and the new URLs that we want to redirect to are in this format: www.site.com/locations/new-york We have not been able to create these redirects using Yoast WordPress SEO plugin v.1.5.3.2. The CMS is WordPress version 3.9.1 The reason we want to 301 redirect these pages is because we have created new pages to replace them, and we want to pass pagerank from the old pages to the new. A 301 redirect is the ideal way to pass pagerank. Examples of pages that are able to 301 redirect hashbang URLs include http://www.sherrilltree.com/Saddles#!Saddles and https://twitter.com/#!RobOusbey.

            Intermediate & Advanced SEO | | DA2013
            0
          • Jay328

            Weird 404 URL Problem - domain name being placed at end of urls

            Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors. 
            For example:  http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
            2. Using Yoast SEO plugin Any suggestions? Thanks!

            Intermediate & Advanced SEO | | Jay328
            0
          • netviper

            What is the best way to get anchor text cloud in line?

            So I am working on a website, and it has been doing seo with keyword links for a a few years. The first branded terms comes in a 7% in 10th in the list on Ahefs. The keyword terms are upwards of 14%. What is the best way to get this back in line?  It would take several months to build keyword branded terms to make any difference - but it is doable. I could try link removal, but less than 10% seem to actually get removed -- which won't make a difference. The disavow file doesn't really seem to do anything either. What are your suggestions?

            Intermediate & Advanced SEO | | netviper
            0
          • ukss1984

            URL Error or Penguin Penalty?

            I am currently having a major panic as our website www.uksoccershop.com has been largely dropped from Google. We have not made any changes recently and I am not sure why this is happening, but having heard all sorts of horror stories of penguin update, I am fearing the worst. If you google "uksoccershop" you will see that the homepage does not rank. We previously ranked in the top 3 for "football shirts" but now we don't, although on page 2, 3 and 4 you will see one of our category pages ranking (this didn't used to happen). Some rankings are intact, but many have disappeared completely and in some cases been replaced by other pages on our site. I should point out our existing rankings have been consistently there for 5-6 years until today. I logged into webmaster tools and thankfully there is no warning message from Google about spam, etc, but what we do have is 35,000 URL errors for pages which are accessible. An example of this is: | URL: | http://www.uksoccershop.com/categories/5_295_327.html | | Error details In Sitemaps Linked from Last crawled: 6/20/12First detected: 6/15/12Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. Is it possible this is the cause of the issue (we are not currently sure why the URL's are being blocked) and if so, how severe is it and how recoverable?If that is unlikely to cause the issue, what would you recommend our next move is?All help is REALLY REALLY appreciated 🙂

            Intermediate & Advanced SEO | | ukss1984
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter

          Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.