Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to handle special characters in URLs
-
What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character?
Example:
URL: http://petstreetmall.com/Feeding-&-Watering/361.html
Sitmap Link: http://www.petstreetmall.com/Feeding-%26-Watering/361.html
-
As far as "search-engine-spider-stoppers" does this also go for "%" in on-page copy?
-
Hi there,
The special characters on your website URL is changed because URLs are sent over the Internet using the ASCII character-set. That's why the & is converted to %26.
If you're trying to make your site rank, it is better to just simplify or shorten the URL. This is because search engines have problems indexing sites when the URLs contain special characters.
The special characters below are known to be "search-engine-spider-stoppers":
- ampersand (&)
- dollar sign ($)
- equals sign (=)
- percent sign (%)
- question mark (?)
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!
Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.
Intermediate & Advanced SEO | | Davit19850 -
Forwarded vanity domains, suddenly resolving to 404 with appended URL's ending in random 5 characters
We have several vanity domains that forward to various pages on our primary domain.
Intermediate & Advanced SEO | | SS.Digital
e.g. www.vanity.com (301)--> www.mydomain.com/sub-page (200) These forwards have been in place for months or even years and have worked fine. As of yesterday, we have seen the following problem. We have made no changes in the forwarding settings. Now, inconsistently, they sometimes resolve and sometimes they do not. When we load the vanity URL with Chrome Dev Tools (Network Pane) open, it shows the following redirect chains, where xxxxx represents a random 5 character string of lower and upper case letters. (e.g. VGuTD) EXAMPLE:
www.vanity.com (302, Found) -->
www.vanity.com/xxxxx (302, Found) -->
www.vanity.com/xxxxx (302, Found) -->
www.vanity.com/xxxxx/xxxxx (302, Found) -->
www.mydomain.com/sub-page/xxxxx (404, Not Found) This is just one example, the amount of redirects, vary wildly. Sometimes there is only 1 redirect, sometimes there are as many as 5. Sometimes the request will ultimately resolve on the correct mydomain.com/sub-page, but usually it does not (as in the example above). We have cross-checked across every browser, device, private/non-private, cookies cleared, on and off of our network etc... This leads us to believe that it is not at the device or host level. Our Registrar is Godaddy. They have not encountered this issue before, and have no idea what this 5 character string is from. I tend to believe them because per our analytics, we have determined that this problem only started yesterday. Our primary question is, has anybody else encountered this problem either in the last couple days, or at any time in the past? We have come up with a solution that works to alleviate the problem, but to implement it across hundreds of vanity domains will take us an inordinate amount of time. Really hoping to fix the cause of the problem instead of just treating the symptom.0 -
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
Strange URLs, how do I fix this?
I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
Intermediate & Advanced SEO | | JohnPeters
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?0