What is the best way to optimise a site that wants to target one service in multiple locations?
-
Hello! I would like to get some opinions about the best way to optimise a site/pages/URL's for a client that offers one service in multiple locations.
The client has done work in various areas of the UK and wants to be found for these locations. They don't have addresses in these locations.
What would be the best way to set up the pages/URLs for each location? Is there any reason why I can't have, for example, a main Portfolio page which has content about the service and a link to each portfolio in the different locations, e.g. /portfolio/london, /portfolio/hampstead, portfolio/kensington.
Any advice would be very much appreciated.
Thanks
Kerry
-
yes. Your goal is to keep those pages from getting buried in the subdirectories. So based on your service areas, I would go /london, /brighton etc. etc.
-
Hi Chris, thanks for this. So you would go for e.g. .com/london rather than .com/portfolio/london...... etc?
-
I would have an umbrella page(homepage), then each location you want to service as a separate page beneath it. However each page has to be unique content. You can have clients you've helped in that area, or any sort of data specific to location. From there I would make sure the targeted location is in the URL, meta description, etc. then I would go after local links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should blog tags be location specific?
I understand the concept of organizing blogs with categories, but how specific should the tags on blog posts be? i.e. "cosmetic dentist" vs. "cosmetic dentist san francisco" I'm specifically using Squarespace if that helps. Thanks!
On-Page Optimization | | ReaderSam0 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
Dropping Old Site After Too Many Penalties. What Do You Think About the New One?
I finally decided to drop my website after it kept losing traffic even though I spent hundreds of hours and lots of $$$ trying to recover from both Panda and Penguin. I should've started a new website a lot earlier. So here's my new website, let me know if it's worthy of Big G: http://www.webhostinghero.com/ Thank you in advance for your constructive comments!
On-Page Optimization | | sbrault740 -
Flickr v. On-Site Images
My apologies in that I have searched for this, have seen discussions on it and haven't seen a definitive answer on the question of hosting & displaying on-domain images v. using a source like flickr to host all of your images. I have a client that is mostly a local search play in a very tourism heavy area. I'm investigating this option for a few reasons. 1. Ease of use. The new flickr app is brilliant. So if he's out giving a tour, takes a picture, it can be seamlessly integrated to his account & then shot off to all of his portals (website, facebook, twitter, etc.). It's a small client & he's not tech savvy, so this option suits him very well. 2. SEO. With all of the tagging, geo components, and it playing nice with Google Images search, I thought this was a viable option in hosting the majority of his on-site images. I've seen opinions on this before. But I was wondering if there any further opinions on the subject. Not sure if there's anything 'definitive', but any help or insight would be appreciated.
On-Page Optimization | | BrianWhitaker0 -
Multiple H1's
Hi, My SEOMOZ report states that I'm using two H1's on most of my pages, for example on this page: http://www.absolutepower.nl/eiwitshakes/proteine-shakes/ I only see one though. Anyone who could clarify this? Thanks! Jasper
On-Page Optimization | | Japking0 -
Seasonal site structure
Bit of a complicated one for anyone who likes a challenge.. We sell a range of products which are very seasonal, so therefore have a seasonal section within the store with the products categorized into their relevant categories. In additon to this i wanted to also create a feature of each season so in effect pull forward on to a new tab the relevant season ie: Valentine so that customers didn't have to hunt for the products by going via seasonal shop etc The problem is that my site urls display last-category/product-title so in effect as the seasons change these urls will be deleted. They do remain elsewhere in our catalogue.. Does this make sense?
On-Page Optimization | | LadyApollo0 -
Best way to optimize site for Google Maps?
I am working with a site right now and they are ranked #1
On-Page Optimization | | WhiteHat12
for many keyword phrases based on their location and service. Their service is an
Insurance agency, so they rank #1 for many keywords like “Miami Insurance” or “South
Florida Insurance Agency” (their not actually ranked for Miami
just giving an example). I also include their address on every page of the site
(maybe that better helps Google maps?). Problem I am having is when searched
just the keyword phrase they rank number 1 but when searching say “insurance”
while being logged in to the area they rank for they do not come up. I hear that
there might be specific ways to optimize for this. What I would like to know is
what would I have to do to optimize for Google maps and what’s everything I possibly
can do. I am good with search engine optimization but have never really dabbled
much with Google Maps, I always thought they just ranked you based on your
address.0 -
Improve Site SEO
Hey Guys I was wondering if you could give me advice to improving my SEO. I have used all the tools on this site and have improved it a lot already, but wondering if there is any glaring issues, that I could fix now www.treelifedesigns.com
On-Page Optimization | | treelifedesigns0