How to optimize on-page for a large service area?
-
Hello Everyone,
I'm in the process of setting up a website for a plumbing company that services a relatively large area in Michigan. They have physical locations spread out across the area, but they want to optimize for other areas as well.
Naturally, I set up pages on the site with unique content relating to the town/area. I understand that these may not rank locally, but we can at lest shoot for organic rankings in this area.
My question here more relates to how to link these pages in the site. Should I have a bunch of footer links with something like city, state, zip as the anchor text. Or should I create an "Areas Served" page, and link out from there? I don't want to appear spammy, beaus this isn't what i'm trying to do, I just want to make sure this is done right.
Thanks
Zach
-
Yea,
I was thinking about incorporating the pages that have a google places page attributed to them in the footer, as the local rankings will be invaluable to their bottom line
-
An "areas served" is probably the best approach, since you don't want a big spammy footer that is present on every page (remember, every link on a page lowers the value of every other link on a page). You can highlight a few of the larger/most popular areas in your sitewide nav, but I would avoid linking to every single one of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Help with duplicate pages
Hi there, I have a client who's site I am currently reviewing prior to a SEO campaign. They still work with the development team who built the site (not my company). I have discovered 311 instances of duplicate content within the crawl report. The duplicate content appears to either be 1, 2, or 3 versions of the same pages but with differing URL's. Example: http://www.sitename.com http://sitename.com http://sitename.com/index.php And other pages follow a similar or same pattern. I suppose my question is mainly what could be causing this and how can I fix it? Or, is it something that will have to be fixed by the website developers? Thanks in advance Darren
Intermediate & Advanced SEO | | SEODarren0 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Over-Optimized?
I have been hearing that the latest algorithmic changes address "Over-Optimization", which sounds very counter-productive for businesses. Why would Google hurt the companies that have a narrow market or product offering? Regarding over-optimization, does SEOmoz have a tool to help address those issues? We saw a strange decrease in our "LMS" keyword, which is the core keyword for http://interactyx.com. I am trying to figure out if we are over-optimized. Can anyone provide any suggestions and tools I can use to make sure my site now matches what Google wants? Thanks!
Intermediate & Advanced SEO | | TOPYX0 -
What to do if the wrong page is ranking?
What to do if the wrong page of your website is ranking and you cannot 301 it? Apparently an outsourced company the previous manager hired build anchor text links to the homepage, when those links should have been pointing to a deeper page. As a result, the hompage is now ranking for that term. But I think we can convert a lot more of the visitors if the deeper page is there instead. Obviously, I can't 301 the homepage. What would you do?
Intermediate & Advanced SEO | | andrep0 -
Better to optimize page, post or category in WordPress
Hello, This question is for the WordPress experts out there. I've always wondered if it is better for SEO to focus on a particular keyword by writing a page or a post dedicated to it. For example, if I want to rank high for the keyword "Seattle rocks", do you think I'd be better off writing a page titled "Seattle rocks" or a post titled "Seattle rocks". The ideal for me would be to create a category with the URL that includes that keyword for my WordPress blog, but I do not know if I can do a good job in terms of SEO optimizing the keyword. For instance, if we consider the keyword in the example above, I'd create a category which will have the following URL: http://www.seomozthebest.com/category/seattle-rocks Do you think I can still focus on that keyword having such URL? As you know, WordPress would allow me to write some text in the description tag, which will be visible on the site. I guess that I could use the description box to create some optimized content using the keyword "Seattle rocks" and then launch a link building campaign using the anchor text "Seattle rocks" directing to the URL: http://www.seomozthebest.com/category/seattle-rocks Do you think that I can optimize the keyword by creating a category? Thank you for reading such long question. I tried to be as clear as possible. Sal
Intermediate & Advanced SEO | | salvyy0
