E-Commerce Selling Air Filter. Only 3 Qualities Options in 50 Sizes, Total 150 items. HELP!!!
-
My online store is selling air furnace filters.
-
We only have 3 different filters to sell. (standard, mid-range quality and high quality)
-
Each filters is available in 50 different sizes.
-
This is a TOTAL of 150 products or 3 products with 50 options!!!
My store is setup with the ''150 products'' option.
MY PROBLEMS:
All the page Title are the same, only the filter is change in the page title.
ex:
10x20x1 furnace filters - shop at furnace filters canada
12x20x1 furnace filters - shop at furnace filters canada
14x20x1 furnace filters - shop at furnace filters canada
ect...
It is the same with the Meta Description, all the same only the size change.
It is the same with the product description, all the same, only the size is changing.
Trying to come out with 150 different page title, meta and product description is almost impossible.
And you know like me, most shoppers will use there filters sizes in there keywords search term or phrase.
YES, I have duplicate content all over my store.
Is there a solution to this?
This is my online store
http://www.furnacefilterscanada.com/
Thank you,
BigBlaze
-
-
I don't agree with this response. Sorry Dana.
BigBlaze is going to lose rankings very easily. Also, listen to Matt Cutts here talk about duplicate content: https://www.youtube.com/watch?v=z07IfCtYbLw
Also watch this one: https://www.youtube.com/watch?v=JFNK8gSDxHA
If you can't do 150 product pages with a unique TITLE nor DESCRIPTION, then you don't deserve to rank. Do 10 per day. Your problem will be over in 15 days. After that, start writing a couple paragraphs of original content of why your service is better than the competitors (even if you don't have competitors).
You are in this for the long haul.
Your TITLE - 10x20x1 furnace filters - shop at furnace filters canada
My example TITLE - 10x20x1 Furnace Filters - Breathe Clean Healthy Air & Avoid Allergies.
-
Hi BigBlaze,
This is a very common scenario in e-Commerce. For example, microphone and speaker cables come in hundreds of different lengths. Writing Pulitzer-quality content for pages like these is absolutely not necessary in order for pages like these to do well. In addition to that, people shopping for items like these do not expect to land on a page filled with paragraphs of content with flowery hyperbole. They want to find what they need, put it in their cart and checkout.
For this reason, your site isn't as bad as you might think. The fact that your titles are all the same I don't consider to be a problem at all because you have made them unique by including the furnace filter size. Same with the meta descriptions. As long as they are unique and do a good job of describing what's on the page, these aren't really duplicate content either.
If you want to work on unique content creation or go after longer-tailed search, you might consider adding some robust FAQ pages or even a blog.
The bottom line is your site isn't about content so much as it is about selling furnace filters. Even if you spent a lot of time re-working your product descriptions so they were all "unique," they are still going to be substantially similar in Google's eyes (and to users) anyway. I mean, it's really not realistic to wax poetic about furnace filters, although I'm sure someone's tried!
I'd concentrate on making the sizes easy to find and purchase process quick and painless. If you get good conversions and a lower than average bounce rate and good customer reviews, you'll be sitting pretty in the SERPs I think.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would cause my structured data items to drop off?
I have about 20,000 items on my Magento Site. I used a plugin to add structured data. If I use the Webmaster Tools Structured Data Tester everything shows up perfect. There are no errors on any page that I have spot checked. My total items increased to about 2500, but has now started dropping. The numbers have dropped to about 725 over the last few weeks. What can I check?
Intermediate & Advanced SEO | | Tylerj0 -
Best format for E-Commerce Pages in Title Text / Link Text & Markup
Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through. Title text ( on Product Page ) <title>Brandname ProductName</title>
Intermediate & Advanced SEO | | s_EOgi_Bear
OR
<title>ProductName by Brandname</title> on category page <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
<a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a> OR <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a <span> Product Page <a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]"> OR <a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]"> Thoughts?0 -
301 redirects broken - problems - please help!
Hi, I have a bit of an issue... Around a year ago we launched a new company. This company was launched out of a trading style of another company owned by our parent group (the trading style no longer exists). We used a lot of the content from the old trading style website, carefully mapping page-to-page 301 redirects, using the change of address tool in webmaster tools and generally did a good job of it. The reason I know we did a good job is that although we lost some traffic in the month we rebranded, we didn't lose rankings. We have since gained traffic exponentially and have managed to increase our organic traffic by over 200% over the last year. All well and good. However, a mistake has recently occurred whereby the old trading style website domain was deleted from the server for a period of around 2-3 weeks. It has since been reinstated. Since then, although we haven't lost rankings for the keywords we track I can see in webmaster tools that a number of our pages have been deindexed (around 100+). It has been suggested that we put the old homepage back up, and include a link to the XML sitemap to get Google to recrawl the old URLs and reinstate our 301 redirects. I'm OK with this (up to a point - personally I don't think it's an elegant solution) however I always thought you didn't need a link to the xml sitemap from the website and that the crawlers should just find it? Our current plan is not to put the homepage up exactly as it was (I don't believe this would make good business sense given that the company no longer exists), but to make it live with an explanation that the website has moved to a different domain with a big old button pointing to the new site. I'm wondering if we also need a button to the xml sitemap or not? I know I can put a sitemap link in the robots file, but I wonder if that would be enough for Google to find it? Any insights would be greatly appreciated. Thank you, Amelia
Intermediate & Advanced SEO | | CommT0 -
Duplicate content based on filters
Hi Community, There have probably been a few answers to this and I have more or less made up my mind about it but would like to pose the question or as that you post a link to the correct article for this please. I have a travel site with multiple accommodations (for example), obviously there are many filter to try find exactly what you want, youcan sort by region, city, rating, price, type of accommodation (hotel, guest house, etc.). This all leads to one invevitable conclusion, many of the results would be the same. My question is how would you handle this? Via a rel canonical to the main categories (such as region or town) thus making it the successor, or no follow all the sub-category pages, thereby not allowing any search to reach deeper in. Thanks for the time and effort.
Intermediate & Advanced SEO | | ProsperoDigital0 -
Rankings Nose Diving Help Needed
Hey There SEO Community, I am trying to help these people: http://goo.gl/B1smo They once ranked in the top 10 for "lifewave" and "lifewave patches" but have disappeared. Any idea why and what I can do to help? Thanks!
Intermediate & Advanced SEO | | siteoptimized0 -
Google penguin penalty(s), please help
Hi MozFans, I have got a question out of the field about www.coloringpagesabc.com.
Intermediate & Advanced SEO | | MaartenvandenBos
Question is why the rankings and traffic are going down down down the last 4 months. Costumer thinks he got hit by google penguin update(s). The site has about 600 page’s/posts al ‘optimized’ for old seo:
- Almost all posts are superb optimized for one keyword combination (like … coloring pages) there is a high keyword density on the keyword titles and descriptions are all the same like: <keyword>and this is the rest of my title, This is my description <keyword>and i like it internal linking is all with a ‘perfect’ keyword anchor text there is a ok backlink profile, not much links to inner pages
- there are social signals the content quality is low The site to me looks like a seo over optimized content farm Competition:
When I look at the competition. The most coloring pages websites don’t offer a lot of content (text) on there page. The offer a small text and the coloring pages (What it is about :-)) How to get the rankings back:
What I was thinking to do. rewrite the content to a smaller text. Low keyword density on the keyword and put the coloring pages up front. rewrite all titles and descriptions to unique titles and descriptions Make some internal links to related posts with a other anchor text. get linkbuilding going on inner pages get more social signals Am I on the right track? I can use some advise what to do, and where to start. Thanks!!</keyword></keyword> Maarten0 -
Emergency Help...
Hello All, I'm trying to get a better handle on this, but any help would be hugely appreciated. Per my Pro account, i just found out that the keyword i was severely trying to rank for "Boston Wedding Phot*grapher" i just declined by over 40 positions. Just last week i was in the #3 position. Needless to say, this is extremely bad. I feel sick from it. This is my livelyhood. I recently hired a 'so-called' SEO expert to look at it, but i'm having my doubts. I'm using a php based site with a wordpress blog. He added a bunch of 301 redirects from pages that the crawler was complaining about to my .htaccess file. He also installed the following plugins: Link Juice Keeper NoFollow Free The SEO Rich Snippets Udinra All Image Sitemap WP Robots Txt WP-PageNavi Add Meta Tags These are essentially the only changes made. Does anyone see anything blaring and/or obvious? I could really really use some help. My blog link is : http://www.symbolphoto.com/blog/ I'm assuming it's the blog because that's where most of my site content is located. Any advice is hugely appreciated. TIA.
Intermediate & Advanced SEO | | symbolphoto0 -
3 Sites Covering Similar Topics & Panda
My question will take a bit of explaining, so here goes: I have 3 blogs on the same server: 1. personal finance blog; 2. credit card blog; 3. prepaid credit card blog. The personal finance blog is my flagship site started in 2007, which feeds my family and pays the mortgage. By contrast, the other two sites (started in 2008 and 2010) I would gladly kill if the result would help my personal finance blog. In the fall of 2010 (before Panda) the prepaid card blog was penalized by Google. This has been confirmed by Google in response to a reconsideration request. Of course, they don't say why. I've tried a number of things and resubmitted the site, but with no luck. Both the personal finance blog and credit card blog were hit by Panda 2 (April 11, 2011) and have not recovered. While the personal finance site covers many topics (e.g., investing, credit, debt, money management), its income comes largely from credit cards. We review individual credit cards and have pages that list cards by category (e.g., balance transfer, cash back, travel). The credit card blog does the same thing, but of course covers credit cards in more depth. There is a similar overlap between the prepaid card blog on the one hand, and the credit card blog and personal finance blog on the other. However, all content is unique. I do not currently link between the sites, although until a few months ago I had blogroll links between the sites and a few (less than 10) content links. If you've made it this far (and I hope you have), here are my questions: 1. Could the existence of the credit card and prepaid credit card sites be hurting my personal finance blog's rankings in Google, whether via Panda or otherwise? 2. If there is a reasonable chance that the answer to question 1 is yes, what would you suggest I do? Of course, I could just take down the sites, but I wonder if there are other options. One thought I had was to deindex the two card sites (I assume I can do this by disallowing googlebot via robots.txt) and give it time. Would Google treat this as if the sites did not exist? Both sites get a fair amount of traffic from bing and yahoo, so this option appeals to me. Of course, for all I know the existence of the two card sites are hurting my personal finance blog's rankings in bing and yahoo, too. I thought about selling the sites, but if they are hurting my personal finance site, I grow concerned about how google distinguishes between a site being sold and a webmaster just trying to make the sites look like they are owned by different people. In this regard, I've never tried to hide the common ownership of the sites and have no intention of doing that now. If I kill the sites, should I redirect them to my personal finance site? For the penalized prepaid card site, this seems both risky and unhelpful. But perhaps redirecting the credit card site is an option. Given that the personal finance site is my livelihood, I greatly appreciate your thoughts on my dilemma.
Intermediate & Advanced SEO | | Bergerlaw0