Outreach person different than guest post write
-
Hello,
For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people.
Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last.
How do I taylor my outreach and link building to accommodate the above two facts?
BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab
Thanks
-
Well with Schema you would be telling the Search Engine a bunch of detailed information about you the site and the product. You can use many different ways.
-
Thanks. I know what Schema Markup is, I'd have to study it to do it. What should I be doing with schema markup?
-
Make sure that all of your content pieces include REL="Author" or a simple about the author with a link to her Google Plus Page. Are you familiar with Schema Markup?
-
Because of all of your responses I talked to the client and she's willing to use her real name. Thanks for helping to make that clear.
How do you reference the expert in the outreach? Do I put a link to her "about the author" page in the outreach footer?
-
At our agency we run outreach programs and are very clear who we represent and are very open to the person on the other end and 99% of the time they are fine with the scenario as it's understood that real, clean organic outreach is an immense job that should be handled by experts, which is usually not the client. So that part is OK.
The whole anonymous thing rubs me a bit wrong only because if you are anyone trying to show credibility usually you want your expertise out their as industries look for thought leaders to build communities around. I understand wanting privacy but really..are the Paparazzi gonna show up at your door for the blog post you wrote? I think their privacy is safe all in all.
-
Sorry, I didn't see where you mentioned privacy but that's fair.
-
I get the privacy concerns... as I mentioned, if they've developed this expertise using a pen name or pseudonym, then I have no issue with it. But if their expertise is tied to their real name, and they're going to write under a different name, then that expertise might not be as strong.
-
What if they just want to use a pen name to protect their privacy? Hard to remember with modern life being so exposed and annotated but there are lots of people that prefer to remain anonymous.
So long as the persona is well developed, I wouldn't have a problem with it given the content was high quality.
-
As someone who receives pitches for guest posts, here are the two distinct reactions that came to mind when I read this:
- It doesn't bother me that someone else is doing the outreach, as long as they're representing things correctly. I've received pitches along the lines of "I'm contacting you on behalf of..." and it doesn't bug me at all.
- It seems really weird that an expert wouldn't use their real name. Expertise is very closely linked with credibility, and I can't help but wonder "what do they have to hide?" The exception here is if this person grained their expertise while doing business or otherwise acting under a pseudonym... it's not that one can't become an expert without their real name, but it's the fact that if they became recognized as an expert using their real name, the shift to using a different name seems funky.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone seen a Blog post from LinkedIn's new Blog feature appear in SERP's?
This feature, prior to Feb. 2014 was only available to high profile users, or influencers, like Bill Gates. Now it is available to all LinkedIn users and extends the reach to LinkedIn groups and your own network. Anyone know if there's an SEO benefit? Thanks in advance.
Social Media | | alankoen1230 -
Facebook Page Banned and Removed Due to Negative Comments Against A Single Post - How to Recover?
Hello. I'm working with a very reputable company - and their Facebook page has completely disappeared. Yesterday, a random visitor flagged a couple posts as abusive, and today the page is gone. Some sort of negative social tactic. Has anyone experienced this and is there a way to recover? Is there a way to have Facebook reinstate the page? Thanks for any guidance you can provide!
Social Media | | WebTalent0 -
Google +1 Personal vs Business
A client asked me an interesting question. How do you +1 as your business page and not your personal account. Is this possible to do considering they are under the same login?
Social Media | | Prager0 -
Should I post my upcoming blog series on my blog or on Google+
I am in the process of writing a series of blog posts covering one subject in more detail. Normally, I would just post my blog posts on my blog, but I have heard and read recently that posting content on Google+ is having very good results. So should I post this series exclusively on my Google+ pages instead with a link back to my blog and site or just focus on posting on my blog as I have done before? Thanks in advance, Peter
Social Media | | crackingmedia0 -
SEO difference between having a Google+ Brand and Google+ Business page?
Functionally the Google+ Brand and Business pages seem to be exactly the same, but does having one or the other have an effect on SEO? Is it better to have both?
Social Media | | HireSpace0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Why would Google+ send posts as 'messages' to people outside of your circles?
A day ago I uploaded a photo of a US Navy ship mooring at Bell Harbor marina, which is across from my office (near the conference center site of SMX Advanced Seattle). A rude comment was posted by someone from Germany accusing me of sending this to them personally, offended because he's anti-military: "Don't spam people pal." I blocked him. So, since it was uploaded to my public stream and shared to my circles, I have no explanation as to how this could happen. If someone in my circles shared it to him, I suppose it could look like I sent it to him, but I haven't seen that happen before. Anyone else see behavior like this? UPDATE: because this person was within one of the circles to whom I shared this photo, he received a notification that I'd shared it "directly" with him. See comment below.
Social Media | | BrianCrouch0 -
Backup tweets and re-post on own URL
Is there any benefit of backing up tweets (with something like tweet backup) and publishings the back ups on your own site from your own database?
Social Media | | JohnW-UK0