Outreach person different than guest post write
-
Hello,
For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people.
Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last.
How do I taylor my outreach and link building to accommodate the above two facts?
BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab
Thanks
-
Well with Schema you would be telling the Search Engine a bunch of detailed information about you the site and the product. You can use many different ways.
-
Thanks. I know what Schema Markup is, I'd have to study it to do it. What should I be doing with schema markup?
-
Make sure that all of your content pieces include REL="Author" or a simple about the author with a link to her Google Plus Page. Are you familiar with Schema Markup?
-
Because of all of your responses I talked to the client and she's willing to use her real name. Thanks for helping to make that clear.
How do you reference the expert in the outreach? Do I put a link to her "about the author" page in the outreach footer?
-
At our agency we run outreach programs and are very clear who we represent and are very open to the person on the other end and 99% of the time they are fine with the scenario as it's understood that real, clean organic outreach is an immense job that should be handled by experts, which is usually not the client. So that part is OK.
The whole anonymous thing rubs me a bit wrong only because if you are anyone trying to show credibility usually you want your expertise out their as industries look for thought leaders to build communities around. I understand wanting privacy but really..are the Paparazzi gonna show up at your door for the blog post you wrote? I think their privacy is safe all in all.
-
Sorry, I didn't see where you mentioned privacy but that's fair.
-
I get the privacy concerns... as I mentioned, if they've developed this expertise using a pen name or pseudonym, then I have no issue with it. But if their expertise is tied to their real name, and they're going to write under a different name, then that expertise might not be as strong.
-
What if they just want to use a pen name to protect their privacy? Hard to remember with modern life being so exposed and annotated but there are lots of people that prefer to remain anonymous.
So long as the persona is well developed, I wouldn't have a problem with it given the content was high quality.
-
As someone who receives pitches for guest posts, here are the two distinct reactions that came to mind when I read this:
- It doesn't bother me that someone else is doing the outreach, as long as they're representing things correctly. I've received pitches along the lines of "I'm contacting you on behalf of..." and it doesn't bug me at all.
- It seems really weird that an expert wouldn't use their real name. Expertise is very closely linked with credibility, and I can't help but wonder "what do they have to hide?" The exception here is if this person grained their expertise while doing business or otherwise acting under a pseudonym... it's not that one can't become an expert without their real name, but it's the fact that if they became recognized as an expert using their real name, the shift to using a different name seems funky.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will posting an article from my website to LinkedIn mean its duplicate content?
Hi everyone, I'm currently writing my first blog post for my new business, and initially it was intended to be written for my website and then have it shared as a link via Social Media. However, I notice now that LinkedIn allow you to post self written articles to it's website directly and that these are then linked to your profile. My question is if I write my blog post as intended, and then publish it separately to LinkedIn, will search engines see this and think I am duplicating content? If so, roughly how much of the content would I have to change in order to avoid this? Thanks!
Social Media | | mickburkesnr0 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
Opinions/advice on Blog posts please
I'm an intern at an Accounts Software Company. I'm doing SEO for them. As part of this I've recently started blogging. I'm doing this in an effort to increase traffic to the blog, and try to shift content focus away from Startup Methodology and increase focus on the product..I've had some success with it, in terms of increased Domain Authority and keyword ranking. At the same time, Keyword ranking can suddenly drop for some keywords, closely related to the ones I'm trying to rank for. The further difficulty is, that nobody wants to read about Accounting subjects. I've tried to make my posts as interesting and as valuable as possible.I'm still having trouble gauging whether I'm going about things the right way.Please take a look at some of the posts I've done. If anyone had any critique/advice I'd really appreciate it.. Here it is: http://www.bullethq.com/blog/category/accounts/
Social Media | | PeterConnor0 -
Facebook Businees page or personal account?
Buon giorno 🙂 With more & more clients creating facebook pages theyve no idea wether they should create a personal account or a business page and neither do i. One question: Is this https://www.facebook.com/Natureflex a business facebook page or a personal account & how can you tell? Grazie,
Social Media | | Nightwing
David1 -
Share This Count Vs Google Analytics - Why the difference?
We use the Share This facebook & twitter widgets on blog posts. Share this auto tags it in Google Analytics so we can see share count with in the analytics interface. Viewing the blog post I see the share counts as a lot higher than google analytics reports. Does anyone know why the count would be different?
Social Media | | Jeff_Lucas0 -
How to track the performance of my guest blog posts?
I am doing some guest blog posting.and I want to measure how successful my effort was: when deciding the value of the links from the article Does google take into account how many times the article is read? Because some people do not bother taking further actions (like/share/clicks) even they like it. how do you guys check the amount of reader of those articles? I can't track this article views through analytics obviousely. On the other hand let say the article create valuable info to the readers (many people read it) but no likes/shares/bookmarks would this still be a successful article marketing?
Social Media | | LauraHT0 -
What to Post on Facebook for maximum traffic/likes
Hello, I am just now starting on my facebook page for my personal development coaching website. Here it is: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 I have to be careful not to spam my collegues and friends with like requests. How do I get started gaining relevant traffic and likes?
Social Media | | BobGW0 -
Infographic Outreach
Hi Mozzers, I'm in the process of finalising a design for an infographic to be hosted on the blog section of our travel website. The topic of the infographic is Olympics based - 150 days to go! - so it should appeal to a fairly broad audience. Aside from targetting some of the official and non-official Olympic sites that might want to link to us or Retweet us I'm trying to think of some ideas that will give our infographic some legs. I do plan to target sites that have previously posted infographics on the same subject as they're more likely to host one again. Watching Tom Critchlow's Outreach for Linkbuilding is giving me some ideas but I still feel I'm missing something considerable that could really benefit. Any outreach ideas I've completely missed? Thanks!
Social Media | | panini0