What did I do wrong? What did they do right?
-
I have only been here a little over a week so bare with me if I am out of protocol by asking this here if there is a more appropriate place for me to have done so.
Anyhow, i own the domain www.lowloans.com and just a few months ago, this domain was ranked 1 on Google for the search term "low loans" and "lowloans" Now, that domain is nowhere to be found.
I don't even know where to go to begin to work on this. With respect to the search lowloans, the sites that get top spot don't have a lot of info that I have been able to find that would help me better my position. I must be doing something wrong in my campaign as all of top 3 sites on google, don't rank within my campaign "rankings" report. Ugh. Where to start?
Is there some section within SEOmoz that would give me the info I need to reclaim the top spot for my desired search terms?
I am still making my way through this site so if I am asking something obvious to you vets, please be patient with me.
-
Sorry for delay , I would be happy to look and give some guidance. I will take a peek today and let you know what I think
-
That was great advice Mike! I don't want to be daring but would have a look on my site:-) wwww.villasdiani.com I am absolutely lost as we do not rank on Diani Beach keyword at all. My husband says that I had to do something wrong, but I can't find what is the problem. We try to rank like wwww.almanararesort.com but it seems to be worse:-( What did I do? Can somebody help?
-
So first what is the budget you have for the work. I only ask because that would tell me what type of process you should start. But first and foremost plan. The site needs a redesign for starters, you can go to places like ThemeForest.net and get a nice new template either standalone or for any CMS you may be using for great prices. I would suggest WordPress as Google loves them and you will have your site up and running in no time as well it's an easy machine to manage content. If you use WP make sure you download "SEO by Yoast" and "Better WP Security" plugins as well as a good captcha plugin
Then once site is looking refreshed here are steps you could start taking
- Read and reread SEO for beginners here at SEOMOZ
- Decide on paper who you are and who your target audience is
- Decide on paper who your competitors are and their URL's
- Create a Google Drive account and learn to love as it is great for a bunch of strategies moving forward.
- Create a Trello account and start managing you daily tasks
- start doing research on you competitors using free tools like opensiteexplorer.org which will give you a good snapshot of where you comp set stands
- If you are a pro member here there are a bunch of great tools at your disposal but you will have to get familiar with the execution.
- Start finding the community, go to Followerwonk and start looking for people on twitter who are influencers and talking about your niche. Follow them and start interacting with good information that is valuable and ultimately share-able. Do not buy Twitter followers. let them grow organically and if you posts are relevant and add value your followers will grow.
- Make a copy of this Google Doc sheet to get quick information on who's talking about your niche on the web as well as to start getting good content ideas
- Start planning your next few Blog posts and start posting to your own blog
- Setup a Google Plus page and start joining communities and interacting
- Make sure that everywhere you setup accounts online they have your correct contact info and site descriptions
- Make sure each page of your site has Unique Title Tags and meta description here are some best practices to follow for both and more best practices as well
- Never ever use Meta Keywords on your site
- Make sure images all have ALT tags that represent what is on the page
- Use only one keyword per page with up to 2 variations. Keywords are Like Quarterbacks if you have 2 you have none.
Well i'm winded so there are some items to start. Good luck and let me know if you have any other questions
-
Thanks. That explains why it got lost. I wasn't aware of this change.
-
Thanks for your candor. I am not shying away from the work, I really just don't know where to start. I am new to SEO and new to SEOmoz so just want to get pointed in the right direction. Are there tools, a section of the website or something I need to do to understand where to go first?
Thanls, Mike.
-
Yeah now you have to roll up your sleeves and start from the beginning. I would do a comprehensive audit of the current site and a fair amount of competitive research as well. Unfortunately from there the strategy can be many things based a number of different criteria.
Just from an eyeball test the site seems incredibly outdated and does not follow remotely any best practices as they currently stand. There is nothing unique or valuable content wise to speak of and you basically have a bunch of keywords stuffed on the home page which is not going to get you anywhere. You have a domain authority of 9 which means the site is not considered trustworthy along with only 2 inbound links.
I don't want to be a downer here but there is a ton of work to do but f you are serious about the site then it's gonna take a good amount of focus from you and or your team to bring up to current standards.
-
Around september or october 2012 google s EMD update was rolled out, this was where having an EMD ( exact match domain ) doesnt automatically get you top positions for the domain name. A bit more effort and some SEO will be required for your to rank.
This has happened to many websites now, including some i have, so the only thing for it is to do some SEO on it to get it ranking !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could my Crawl Error Report be wrong?
HI there, I am using Yoast SEO plugin on a wordpress website. I am currently showing 70 Med priority crawl errors 'missing meta description' on my Moz pro account. This number of missing meta descriptions has increased over the last 6 weeks. But every single page / post / tag / category has both the title and meta description completed via Yoast. I requested a google bot to crawl the site a few weeks ago as thought it perhaps wasn't been crawled and updated. Any idea what the issue might be? Could the Moz report be incorrect for some reason? Or could something be blocking Moz / Google from seeing the Yoast plugin?
Moz Pro | | skehoe0 -
Screaming frog, Xenu, Moz giving wrong results
Hello guys and gals, This is a very odd one, I've a client's website and most of the crawlers I'm using are giving me weird/ wrong results. For now lets focus on screaming frog, when I crawl the site it will list e.g. meta titles as missing (not all of them though), however going into the site the title is not missing, and Google seems to be indexing the site fine. The robots.txt are not affecting the site (I've also tried changing the user agent). The other odd thing is SF gives a 200 code but as a status tells me "connection refused" even though it's giving me data. I'm unable to share the clients site, has any one else seen this very odd issue? And solutions for it? Many thanks in advanced for any help,
Moz Pro | | GPainter0 -
The right GA account is not populating as an option. Can I redirect to a GA account not listed?
When setting up a campaign, Moz provides a number of Google Analytic options, however not the one that pertains to the specific URL for the campaign. Is there a setting I need to change to allow for the right GA account to populate? Or, can I enter this manually?
Moz Pro | | mmetzger0 -
Is SeoMOZ Crawl Diagnostics wrong here?
We've been getting a ton of critical errors (about 80,000) in SeoMoz' Crawl Diagnostics saying we have duplicate content in our client's E-commerce site. Some of the errors are correct, but a lot of the pages are variations like: www.example.com/productlist?page=1 www.example.com/productlist?page=2 However, in our source code we have used rel="prev" and rel="next" so in my opinion we should be alright. Would love to hear from you if we have made a mistake or if it is an error in SeoMoz. Here's a full paste of the script:
Moz Pro | | Webdannmark0 -
SEO Moz (organic) rankings keep being wrong
<colgroup><col width="129"> <col span="2" width="65"> <col width="91"> <col width="65"></colgroup>
Moz Pro | | adriandg
| Keyword | Organic | Local | SEO Moz Organic | SEO Moz Local |
| Storage scarborough | 1 | 1 | >50 | 1 |
| storage mississauga | 1 | 1 | > 50 | 1 |
| mississauga storage | 2 | 1 | > 50 | 1 |
| Storage toronto | 3 | > 50 | 2 | >50 |
| toronto storage | 3 | > 50 | 2 | 50 | One thing to note is we measured this on the google.ca which is also what we have setup in our campaign settings. This isn't the first time we have noticed inconsistencies, is there any way to resolve this in future ranking reports?0 -
OSE shows 118 FB shares but we show more, whats wrong here?
I ran www.lauriloewenberg.com/ in OSE and it shows 118 Facebook shares while we see more than that. Maybe we are doing something wrong or a setting isn't correct, I'm not sure. The site was created in WordPress. Here are 3 posts that add up to 224 shares: Post 1 114 shares Post 2 64 shares Post 3 46 shares I'm sure there are some people that are sharing multiple posts, Will that make a difference? Even if that was true the number still seems very low. Thanks 🙂
Moz Pro | | Mike-Dream0 -
Link from Dr. Oz web site not being seen, what are we doing wrong?
Newbie so this may be SEO 101... Quick back story: My wife Lauri is a Dream Expert who has been on over 5,000 radio shows, TV shows like Good Morning America, the Today show, the View, in major magazines and newspapers, the list goes on and on, I'm not bragging actually the opposite. Lauri barely exists online and to top it off we don't seem to be getting any "link juice" from some big sites that have linked to us. Here is just one example of many: Our site: theDreamZone.com Here is a page on Dr Oz site that links to us, anchor text at top right "Click here": When you use On site Explorer this link isn't there, what are we doing wrong? Our plan is to build a new site (LauriTheDreamExpert.com) and get these links and many others pointing to us correctly so she can get the exposure she's earned. Lauri was also on the Dr Oz TV show : Watch it if you like. Thanks for any wisdom, Mike
Moz Pro | | Mike-Dream0