Google is changing the title
-
Hi!
Lately i have seen that Google changed the page titles for some clients, not all... its about 30% of them.
For example, the title looks likes this after the Google change:
Company name: SEO and Pay per click management
But in on that page it looks like this:
SEO and Pay per click management - Company name
Does anyone know why?
-
I've seen the same thing on some of my sites...
This guy provides a pretty good analysis
http://socialmediatoday.com/georgestevens48/1317336/google-rewriting-page-titles-time-brand
It sounds like it's not so much about colons, but more about moving brands to the front of the title. Only time will tell whether it's a test or a permanent change.
I also want to add that I've seen this for general searches that do not include my company name / brand.
-
Hi Lynn!
In this case im doing a search without company name, like "SEO"
-
Hi Vincenzo!
I just sent you some screenshots. Please take a look at them. And get back to me if you need more info.
-
Thanks! I will take a look at the articles.
-
Interesting links, I hadn't seen these.
In my case the colon is not being used, although the original site title has a pipe separator in it. The page title is being displayed as the exact search phrase (which admittedly is not far off the original page title) but with rearranged wording and a couple of words left out entirely!
I'm in a non English market, not sure how that might effect the results.
-
Hey Daniel
You might be interested in reading this article and this thread on Inbound.org that brought this up a couple of weeks ago.
Too early to say what the potential ramifications might be, but I would say it's a safe assumption to make that Google is focusing more on more on promoting trustworthy brands. Bringing the brand name to the front often helps the user navigate through the SERPs, as opposed to the SEO optimised titles that we see out there.
Think we'll have to wait and see on this one, but hopefully those 2 links can help for the time being.
-
I have seen this also on a client site.
Not sure by any means, but it seems to happen when the search is for company brand + term, which i think is happening quite a lot in the market my client's site is in.
So in your case, if there are searches being done for 'Company name' + PPC Management for example, then Google seems to be switching the page title to match the search phrase.
That is what I could make out of it anyway... anyone else seeing this?
-
Is there a common denominator with the sites -
Wordpress - etc?
I am curious to see an example - if you could private message me - or even email me.
Your pal,
Chenzo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Not Recognizing Domain Name Change
It has been over a month since we have switch https://www.iwdextensions.com
Technical SEO | | lsujoe
to
https://www.iwdagency.com/extensions/ Yet Google is still ranking the old domain name in their search results. https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=iwd extensions Are we doing something wrong or does it take Google more than a month to update their results for this type of change? We have 301 redirected the old url to the new one and submitted a domain name change in GWT. Let me know your thoughts!0 -
Pages to be indexed in Google
Hi, We have 70K posts in our site but Google has scanned 500K pages and these extra pages are category pages or User profile pages. Each category has a page and each user has a page. When we have 90K users so Google has indexed 90K pages of users alone. My question is. Should we leave it as they are or should we block them from being indexed? As we get unwanted landings to the pages and huge bounce rate. If we need to remove what needs to be done? Robots block or Noindex/Nofollow Regards
Technical SEO | | mtthompsons0 -
Does google know every time you change content on your page
What i mean by the question is, so on our home page www.in2town.co.uk we change the article under lifestyle story of the day, if this changes every hour, will this encourage google to visit that page more often or will then just ignore that and just visit each day would love to hear your thoughts on this
Technical SEO | | ClaireH-1848860 -
How to rank in Google Places
Normally, I don't have a problem with local SEO (more of a multi-channel sort of online marketing guy) but this one has got me scratching my head. Look at https://www.google.co.uk/search?q=wedding+venues+in+essex Theres two websites there (fennes and quendon park) that both have a much more powerful DA but don't appear in the Google Places (Google + Business or whatever it's labeled as). Why are websites such as Boreham house ranking top in the map listings? Quendon Park has a Google places listing, it's full of content, the NAP all matches up. Its a stronger website. Boreham House isn't any closer to the centroid than Quendon Park Just got me struggling this one
Technical SEO | | jasonwdexter0 -
Is this a google dance?
My website keeps moving up and down in ranking but stays within page 2 to 3. Everyday its at a new position.
Technical SEO | | ragivan0 -
Google Indexed URLs for Terms Have Changed Causing Huge SERP Drop
We haven't made any significant changes to our website, however the pages that google has indexed for our critical keywords have changed to pages that have caused our SERP to drop dramatically for those pages. In some cases, the changes make no sense at all. For example, one of our terms that used to be indexed to our homepage is now indexed to a dead category page that has nothing on it. One of our biggest terms, where we were 9th, changed and is now indexed to our FAQ. As a result, we now rank 44th. This is having a MAJOR impact on our business so any help on why this sudden change happened and what we can do to combat it is greatly appreciated.
Technical SEO | | EvergladesDirect0 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0 -
Why Google did not index our domain?
Hi, We launched tmart 60 days ago and submitted to google, bing, yahoo 20 days later. But google had never indexed our website still when yahoo indexed it in one week. What we have checked or tried: 1. We got 20~50 inlinks in one month and now 81 inlinks via yahoo site explorer. 2. This domain has registered for 13 years and we purchased it from sedo last year. We
Technical SEO | | zt673
did not find any problems from domain archive pages. 3. Page similar: the homepage is 50% similar to one of our competitors when we just launched.
So we adjusted the page structure and modified the content one month later and decreased the similarity to 30% (by tools from webconfs.com) 4. Google Robots: googlebot crawled our website every day after we submitted for indexing.
We opened GWT account for it and added the xml sitemap last week. GWT said nothing
was wrong except the time of page loading. Our questions: Why google did not indexed our website? What should we do? Thanks, wu0