Pre-Launch SEO?
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We are currently building a brand new site that should launch in the next 6 to 8 months. Obviously we have zero backlinks, zero mentions anywhere, etc.
My plan is to set up a landing page with contact info, links to social network, mailing list signup, the usual. I'll be doing keyword research and gathering leads for potential links but should i start and active linkbuilding campaign?
What kind of SEO work would you recommend while the site is in development?
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Advance market competitive analysis work is critical. Check out my SEO audit article series, especially part 4, the SEO Sweet Spot. It will give you an indication as to how much effort you'll need in the long haul and in what areas you need to focus on most.
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