Select Keywords Strategy
-
Hi, when planing a strategy for the keywords i am looking at the following parameters: 1. Using Google Analytics i check what are the queries that cause my website to appear in search results 2. I am trying to understand what is the message the website (the company) want to deliver 3. I am trying to find the best keywords that will have lower competition to minimize the costs The Q 1. Any other parameters that i missed? 2. What will be the best way for me to check the competition and the costs for each keyword before i select it? Thank you very.... SEOwiseUs
-
I don't select a category (industry) - I prefer to allow Google to bring back a variety of results so I can make the industry evaluation without relying on their system to figure that out for me. Other than that, I also don't just put in one phrase at a time - I usually put in a few - up to five or six, that I have already identified as related from my previous process.
But other than that, it's the same as what you do
-
Thank you Alan, What do you mean " i run these keywords thru Google keyword tool" I am using this tool - the way i use it is: i write my keyword, select category(industry) select region and language. and press "search" The results are - monthly (local and global) searches for this keyword, competition. And bellow - a list of suggested keywords from google Do you use the keywords tool in a different way? .
-
I take the keywords I think the site should rank for (understand the market, think "what would a prospective visitor/customer/client use to search for this"), as well as similar top level phrases on the site (home page, top category page or top services pages). I then run a few of those at a time through the Google Keyword tool. I export the results into an Excel spreadsheet and do that for each batch I run.
I then review the results to see which ones that come back have the highest volume of search volume but that are also closest in match to the true focus of the site.
You can then sort those out by competition difficulty.
Sometimes it helps to also go into Google during the process, do a search for one of the phrases, then when you get the results back, below the search box in Google, there's options for web, images, maps, etc. on the end of that row is a "search tools" button. Click that and you can then use the middle drop-down to show "related searches".
That gives you more ideas to work with based on popular search variations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keyword & Meta Title Problem
I was just reviewing my Moz report and came across something I could use advice on. The Keyword is "irish cardigans" I just moved to down a place to #5. I was going to add content to the page and back link a little to get back up on rankings but I noticed it is not all matching up. My Keyword is "irish cardigans" My Url is structured: products/traditional-irish-clothing-arans My metatitle is: Irish Sweaters - Traditional Irish Clothing - Arans & Cardigans The content title on the page heading is: Irish Sweaters and Cardigans. How will I change this to get my ranking better for "Irish Cardigans" The Page is also ranking for "Traditional Irish Clothing and Irish Sweaters" How do I know if I structure it to "Irish Cardigans" I will not loose traffic etc from the other keywords. Thanks
Reporting & Analytics | | robbieire0 -
What does the word false or true in front of Moz keyword analysis mean?
I am following several key words on Moz. In the report the words false or true have neen added. What does this mean? truebreast implants falsebreast lift
Reporting & Analytics | | wianno1680 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
Differences in organic search visits and non-paid keyword visits
Hi folks, I was just wondering at the disparity between the "Organic Search Visits" total in the Traffic Data tab and the total visits from "Non Paid Keywords Sending Search Visits". Once you add up all the traffic generated from the individual keywords (including the not provided numbers) shouldn't the total match the number of organic search results? Or is there something I'm missing? At the moment the total visits from non-paid keywords is about 2,000 short of the total organic search visits.
Reporting & Analytics | | BrettCollins0 -
Webmaster tools traffic on one keyword dropped through the floor - ideas?
Hi there, We design and sell our own product range in a narrow niche, and we are also stocked by Amazon and a lot of other big retailers in the UK. During the first two weeks of Dec 2012 the position of one of our main keywords, which was in google SERPs on page 1 (8 or 9), dropped to page 4. The keyword describes the niche we're in. The drop is shown in the webmaster tools traffic report for that keyword. But it's the only one of our keywords where this has happened, and furthermore it hasn't happened for variations of the keyword. And in Adwords our quality score for the keyword is 10 For example say we were making and selling shopping trolleys - our keyword "shopping trolleys" has dropped through the floor, but "shopping trolleys (on) wheels" is just fine. Can anyone shed any light on what's going on here? Losing this one keyword has cost us some good organic traffic. i1uxSlB.png
Reporting & Analytics | | w1ll1am0 -
How to force keyword check?
I used to have only 5 keywords that I tracked, but I have just added about 100 more. But when I look in the overview, it says: "Rankings Updated Every: Tuesday Last Data Update: 01/07/2013" It is not Tuesday yet, but seems that it was updated on January 7th. Will I have to wait another week? How can I force a re-check? I'm in rush to get this data 😞
Reporting & Analytics | | Rank4Stuff1 -
Google Analytics Organic Keyword (Not Provided) Alternative Hacks?
I'm sure everyone is sick of the (Not Provided) keywords because I know I am, and Google reckons that you should only see 10% or less (I'm currently around 13% and growing). I am seeking alternatives or hacks that will help display the keywords? If you have a hack to actually display the keywords, please share it your ideas and thoughts? I recently implemented a hack that will show the landing page of the keywords which is better than nothing. But as an eCommerce site, I have about 10% of my transactions which not provided, knowing the keywords would really help. Would love to hear your thoughts?
Reporting & Analytics | | upick-1623911 -
Interpreting Keyword Difficulty Tool results
I have been running various reports using the Keyword Difficulty tool. The columns are color coded - are there one set of signals that are more important than others? I am trying to analylze why we are ranking where we are and where our competitors are weak enough to overcome in a short term. I cannot seem to find a formula for the top indicatators for moving up in ranking. One of my sites in ranking number 5 but is neck and neck with the number one site for results. The other site is number 6 for the same term but has virtually no strength in the data like links, mozrank, trust, Social, etc...The sites 7-10 are much stronger on data. Maybe since they are from the same C block that helps? Any advice or experience would be helpful.
Reporting & Analytics | | devonkrusich0