Refining Keyword Research
-
I am looking to refine my Keyword research process.
Currently I use 4 keyword tools to get volume, competition and of course other ideas.
From there I try to distill it down to categories and then order on ability to drive traffic and convert.
Anyone have something they can share maybe from the excel side, maybe from the tool side...
something to help me make this easy and great.
-
I would encourage you to look at Google Webmaster Tool data and observe clickthrough rate averages around different keywords and derive phrase potential by predicting traffic scenarios if position for that phrase increased by n positions and how much it would yield in terms of conversions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
How to pick keywords while making your site coherent?
My company is in the service industry, in particular we create databases for companies to use in house. Therefore, when I think of what we do, I think "database solutions". We have 3 different types of services/approaches we take which I created keywords for those. Through research I found that people don't look for database solutions, instead they look for the type of database i.e. "inventory database" or "database developer" or the technology used. I understand 'funneling' of a site from general to specific so I understand how to deal with the first type of keyword. But what about the second. Having my general database page optimized for 'database developer' would be awkward. Specially in the anchor text in my menu link. Any suggestions? Common strategies used for this type of scenario? Is it ok to still have the internal link be 'database solutions' but then optimize the page for 'database developer'? I'm a newbie struggling with keyword research/selection so any insight would be much appreciated!
Keyword Research | | emcacace0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1
