How much content on PDF download page
-
Hello,
This is about content for an ecommerce site.
We have an article page that we also created a PDF out of.
We have an HTML page that doesn't have anything commercial on it that is the download page for the PDF page.
How much of the article do you recommend we put on the non-commercial HTML download page? Should we put most of the article on there?
We're trying to get people to link to the HTML Download page, not the PDF.
-
I do think you should make the whole article available on the download page. If the page is designed well and the content is laid out in a digestible manner I think it's probably more link worthy as an html page than a PDF. You could also convert it and share on SlideShare type sites for added exposure and co-citation.
-
Interesting idea, you don't think that will make it not as good link bait. I'm also considering putting the whole article on the download page.
-
Well if you want links to the content on an html page and not the PDF then make the content fully HTML compatible. Place a small form at the bottom of the page allowing users to submit their email for the PDF version and you won't have people trying to link directly to your PDF.
-
I forgot to mention:
I've robot,txt disallowed the pdf.
I put a rel="cononical" on the HTML non-commercial download page.
-
pdfs are indexed just as html pages, so you should avoid duplicating what is on the pdf, as it will look like two duplicate pages on your site.
You can add, summarise or make sensible and good use of the html page and add unique content and that would help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Few pages without SSL
Hi, A website is not fully secured with a SSL certificate.
Intermediate & Advanced SEO | | AdenaSEO
Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
Because, for example when we click on the secure lock icon in the browser, the following notice.
Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
Tom1 -
Taken a canonical off a page to let it rank with new unique content - what more can I do?
A week ago, I took a canonical off of a page that was pointing to the homepage for a very big, generic search term for my brand as we felt that it could have been harming our rankings (as it wasn't a true canonical page). A week in and our rankings for the term have dropped 7 positions out of page 1 and the page we want to rank instead is nowhere to be seen. Do I hang fire? As such a big search term, it's affecting traffic, but I don't want to make any rash decisions. Here's a bit more info: For arguments sake, let's call the search term we're going after 'Boots', with the URL where the canonical was placed of /boots. The canonical went to the root domain as we sell, well... boots. At the time, the homepage was ranking for Boots on page 1 and we wanted to change this so that the Boots page ranked for that term... all logical right? We did the following: Took off mentions of Boots from meta on the homepage and made sure it was optimised for on the boots page. Took the canonical off of /boots. Used GSC to fetch & ask Google to recrawl "/boots". Resubmitted the sitemap. Do I hang fire on running back to the safety of ranking for boots on the homepage? Do I risk keyword cannibalisation by adding the search terms back to the homepage?
Intermediate & Advanced SEO | | Kelly_Edwards0 -
Wondering if creating 256 new pages would cause duplicate content issues
I just completed a long post that reviews 16 landing page tools. I want to add 256 new pages that compare each tool against each other. For example: Leadpages vs. Instapage Leadpages vs. Unbounce Instapage vs. Unbounce, etc Each page will have one product's information on the left and the other on the right. So each page will be a unique combination BUT the same product information will be found on several other pages (its other comparisons vs the other 15 tools). This is because the Leadpages comparison information (a table) will be the same no matter which tool it is being compared against. If my math is correct, this will create 256 new pages - one for each combination of the 16 tools against each other! My site now is new and only has 6 posts/pages if that matters. Want to make sure I don't create a problem early on...Any thoughts?
Intermediate & Advanced SEO | | martechwiz0 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
Using unique content from "rel=canonical"ized page
Hey everyone, I have a question about the following scenario: Page 1: Text A, Text B, Text C Page 2 (rel=canonical to Page 1): Text A, Text B, Text C, Text D Much of the content on page 2 is "rel=canonical"ized to page 1 to signalize duplicate content. However, Page 2 also contains some unique text not found in Page 1. How safe is it to use the unique content from Page 2 on a new page (Page 3) if the intention is to rank Page 3? Does that make any sense? 🙂
Intermediate & Advanced SEO | | ipancake0 -
301 page into a 404
Hi I have a job board site and the way the site is built means that I cant 404 job pages once they have expired. To combat this Im looking to 301 the pages into a 404 page.Do any of you have any experience with this? Are there any potential pitfalls to doing a 404 this way? Thanks
Intermediate & Advanced SEO | | AndrewAkesson0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
How much (%) of the content of a page is considered too much duplication?
Google is not fond of duplication, I have been very kindly told. So how much would you suggest is too much?
Intermediate & Advanced SEO | | simonberenyi0