Exact match and Penguin
-
After penguin, exact match keywords are not supposed to be used too much, in case you are selling a product and you are backlinking for its product page. Does this mean that exact match keyword for that product should also not to be used much. Or its just about website.
For example i have a product named as "Test Product" and for it i have a keyword "Test Keyword", should i always use Test keyword to provide backlink to this product or should i use brand name as well or variant ot this keyword in anchor text.
What do you suggest?
-
That's true gold Ryan. I'm trying to add more value to this even if it's difficult.
Probably you're making some confusion among the EMD algo, which reduces the value of exactly matching domains, and penguin which affects our linkbuilding strategy.
Waht you should try to focus is to create linkable assets and then spreading the word in the channels where you can achieve links.
If you're trying to achieve links in a product page (I prefer to point at product categories since product may expire or get out of stock) you may want to propose special offers or if it's difficult to find opinions on it, create an extensive review with a video maybe so users may find it useful and why not, maybe they'll link or share it!
Quoting Ryan with the best ending: "Stop building links, start earning them".
-
Hi Akram,
You are confusing one of the mechanisms used to detect manipulative links with the message.
Google and Bing's policy on this topic are quite clear. Do not build manipulative links to websites. Period.
Building links using naked URLs and varied anchor text is just as manipulative as building links with perfect match anchor text. The only difference is you are addressing one of the methods Google uses to detect manipulative links.
The clear message....stop building links, start earning them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why personal change coach not ranking for his own name, exact match
The term is tim hallbom The new website is TimHallbom.com I was under the impression that someone could take over rank for their own name. Let me know what we're doing wrong. Thanks.
Link Building | | BobGW0 -
So, blog directories post-Penguin. Thoughts?
How risky is it to submit blogs to directories like the ones found in this list? http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/
Link Building | | danieldavid18030 -
Link profile problem? User-generated reviews website suffering after Penguin
Hi all, We run a user-generated reviews website and we link to the websites of businesses with reviews. Many of them also link back to their reviews page (and in fact, we give them a widget to encourage this). I have a couple of questions about this; Most of these links are to legitimate, but fairly small and unknown businesses - which means a lot of our inbound (and outbound) links are low quality. Could this be hurting us? Given that the links are 2-way, could this be viewed as spam? Some businesses (including a couple with high traffic) have included our widget in their website footer - so there are thousands of (low quality) links from a single domain. Problem? The reason I'm asking is that our traffic suffered in the Panda update, and is again suffering with Penguin - despite the fact that we have a lot of unique content in the form of user-reviews. We've never engaged in any black-hat techniques. Any ideas or advice would be much appreciated. SEO novice here!
Link Building | | WOMO0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Penguin and Backlinks
I have been looking closely at my backlinks. I readily admin that I have not worked on backlinks in years since for e-commerce there is little white hat opportunity but here is what I find in doing a detailed analysis. I mostly have back links that are pointing to our nicely ranked site (well it use to be pre-penguin) being hyjacked by crappy sites that just put us on the their site in order to try and rank. I have no way to prevent this. They are like a cancer. Point me to the Doctor. Is Goggle penalizing us for these guys listing us in long pages list to create pages that obviously exist for one reason...... To display Adword Ads....isn't that a twist that simply sucks for use but has Google making money either way. If they want to penalize us for them stealing our link then we should get a say in accepting the link. Advice on dealing with this? Do I have to hire someone to create enough good links to overcome this trash that I have no control over ? Perhaps my competitors are doing this. I simply can't tell. Any advice is appriciated.
Link Building | | freestone0 -
Partial Match Suggestions from Exact Match Examples
Currently working on a new project, website isn't finished yet but i'm planning out the anchor texts. www.diamondengagement.com/new/ - you can view the site here but here are a few anchor texts that I was thinking to start with... Diamond Engagement DiamondEngagement.com Diamond Engagement Rings Engagement Rings Diamond Rings Anniversary Rings Diamonds Loose Diamonds Certified Diamonds Diamond Earrings Diamond Jewelry Fine Jewelry Here's what I need help with, how would I make partial match anchor texts using these 12 exact match examples? Also what's the maximum amount of anchor texts variations can I use per page? Here are a few top competitor sites www.jamesallen.com
Link Building | | harrykabadaian
www.bluenile.com
www.adiamor.com Thanks, harry0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0