Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Closing down site and redirecting its traffic to another

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Closing down site and redirecting its traffic to another

    White Hat / Black Hat SEO
    4
    5
    5367
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • THB
      THB last edited by

      OK - so we currently own two websites that are in the same industry.

      Site A is our main site which hosts real estate listings and rentals in Canada and the US.

      Site B hosts rentals in Canada only.

      We are shutting down site B to concentrate solely on Site A, and will be looking to redirect all traffic from Site B to Site A, ie. user lands on Toronto Rentals page on Site B, we're looking to forward them off to Toronto Rentals page on Site A, and so on.  Site A has all the same locations and property types as Site B.

      On to the question:

      We are trying to figure out the best method of doing this that will appease both users and the Google machine.  Here's what we've come up with (2 options):

      When user hits Site B via Google/bookmark/whatever, do we:

      1. Automatically/instantly (301) redirect them to the applicable page on Site A?

      2. Present them with a splash page of sorts ("This page has been moved to Site A.  Please click the following link <insert anchor="" text="" rich="" url="" here="">to visit the new page.").</insert>

      We're worried that option #1 might confuse some users and are not sure how crawlers might react to thousands of instant redirects like that.

      Option #2 would be most beneficial to the end-user (we're thinking) as they're being notified, on page, of what's going on.  Crawlers would still be able to follow the URL that is presented within the splash write-up.

      Thoughts?  We've never done this before.  It's basically like one site acquiring another site; however, in this case, we already owned both sites.  We just don't have time to take care of Site B any longer due to the massive growth of Site A.

      Thanks for any/all help.

      • Marc
      1 Reply Last reply Reply Quote 0
      • djlaidler
        djlaidler last edited by

        Hi Mark,

        I personally would run a clean 301 to the new site, then use something like $_SERVER['HTTP_REFERER'] (in PHP) to determine where the user came from.  If it's from the old site, run a small banner in the header (like Hello bar) to advise your users of the change. This would be a lot cleaner for search engines and very user friendly.

        Don't forget to transfer the sites worth using webmasters...

        Hope this helps.

        Dan

        1 Reply Last reply Reply Quote 1
        • Bryan_Loconto
          Bryan_Loconto last edited by

          Hi,

          Most definitely do a 301 redirect because it will keep most of your link juice and it will let the search engine know that the page/site has moved. As long as the page is redirected to a relevant logical page you will be fine... no matter how many 301s you do. However if the page does not make sense to redirect do not redirect instead you can display a 404 page (splash page) etc...

          From the user end they will be redirected to the new page. If the origin of the redirect is the old domain (site B) try to change it, or edit it so it has the new location/anchor.

          1 Reply Last reply Reply Quote 0
          • THB
            THB @BeardoCo last edited by

            Thanks for the insight.  We were also leaning that route.

            Just a note: Site B isn't receiving much traffic anymore (maybe 1K visitors a day).  Has been in a steady decline for quite some time simply due to lack of time and effort towards it.

            1 Reply Last reply Reply Quote 0
            • BeardoCo
              BeardoCo last edited by

              I would set up a splash page letting people know that the page is going to be redirected.  I believe if your receiving decent traffic to your site that the end user's experience is more important than the search engine value.  You could also set up a splash page that reads they will automatically be redirected within "set amount of seconds"

              THB 1 Reply Last reply Reply Quote -1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • AliMac26

                Spam Score & Redirecting Inbound Links

                Hi, I recently downloaded a spreadsheet of inbound links to my client sites and am trying to 301 redirect the ones that are formatted incorrectly or just bad links in general (they all link to the site domain, but they used to have differently formatted urls on their old site, or the link URL in general has strange stuff on it). My question is, should I even bother redirecting these links if their spam score is a little high (i.e. 20-40%)? it already links to the existing domain, just with a differently formatted URL. I just want to make sure it goes to a valid URL on the site, but I don't want to redirect to a valid URL if it's going to harm the client's SEO. Also not sure what to do about the links with the --% spam score. I really appreciate any input as I don't have a lot of experience with how to deal with spammy links.

                White Hat / Black Hat SEO | | AliMac26
                0
              • BobGW

                How to make second site in same niche and do white hat SEO

                Hello, As much as we would like, there's a possibility that our site will never recover from it's Google penalties. Our team has decided to launch a new site in the same niche. What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.) We won't have duplicate content, but it's hard to make the sites not similar. Thanks

                White Hat / Black Hat SEO | | BobGW
                0
              • adqas

                Remedies, Cure, and Precautions for 302 redirect Hijacking.

                Hi Moz Guys, I hope all of you are good out there. I am here to discuss remedies, cure, and precautions for 302 redirect hijacking. Although it is quite old and whenever I searched in Google, it looks like a long gone glitch of Google serps but it just happened to one of my customers' site. The site in question is www(dot)solidswiss(dot)cd. If you check the cache(cache:site) then you can see a hijacked site in the urls of the cached page. As a result all my customer's listing in the serps are replaced with this site. This hacked site then is redirecting to a competitor's site. I did many things to cop with the problem, site came back in the serps but hackers are doing this on lots of domains so when it recovered from one site then another site catches it. I am doing lots of reporting on submit spam site. I am doing lots of feedback on the serps page. I have switched to https . But seems like nothing is working. This community is full of experts and technical people. I am wondering that what are your views and suggestions to handle the problem permanently?

                White Hat / Black Hat SEO | | adqas
                0
              • andzon

                How would you optimize a new site?

                Hi guys, im here to ask based on your personal opinion. We know in order to rank in SEO for a site is to make authority contents that interest people. But what would you do to increase your ranking of your site or maybe a blog post? leaving your link on blogs comment seem dangerous, nowadays. Is social media the only way to go? Trying to get people to write about you? what else can be done?

                White Hat / Black Hat SEO | | andzon
                0
              • esiow2013

                What is the difference between Redirect 301 and RedirectMatch 301 in .htaccess?

                Thanks in advance!

                White Hat / Black Hat SEO | | esiow2013
                0
              • esiow2013

                Thousands of 301 redirections - .htaccess alternatives?

                Hi guys, I just want to ask if there are other possible issues/problems (other than server load) once we implement 301 redirections for 10,000+ URLs using .htaccess. Are there other alternatives?

                White Hat / Black Hat SEO | | esiow2013
                0
              • phatride

                Can you block backlinks from another domain

                Wondering if this is somehow possible. A site got hacked and created a /data folder with hundreds of .php files that are web pages selling all sorts of stuff. We deleted the /data folder and blocked Google from indexing it. Just noticed in Webmaster Tools that the site has 35,000 backlinks from other sites that got hacked with the same way. Is there a way to block these sites? I am assuming there isn't, but wanted to see if anyone ran into the same problem. It is a wordpress site is that helps.

                White Hat / Black Hat SEO | | phatride
                0
              • Storitz

                What are good sources to buy traffic and video views?

                I am looking into buying traffic for a website and I'd like to know if anyone has had a positive experience doing so.  What are the best companies that sell traffic? I also want to buy video views.  This is a trickier question.  I upload the videos to YouTube and use the embed code on my website.  I want the paid video views on my site so I get the traffic and YT gets the video view. Any suggestions?  Thanks

                White Hat / Black Hat SEO | | Storitz
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter

              Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.