Should sitewise links always be branded
-
Hello,
A client has 8 sitewide links with the same anchor text - their main keyword. They have 84 linking root domains total. 3 of the 8 are his own sites. 4 of the sitewide links are in the footer (all 3 of his own sites interlink in the footer) In the last 5 months, rankings for the the top 2 short-tail keywords have dropped even though they should rank higher.
In a few days they're going to do some major rearranging with one of the 8, adding nofollows sitewide because of a partnership disagreement.
Would there be any negative consequences, do you think, to right away changing all of the footer links of the 3 sites that the site owner owns to branded anchor text (domain.com)?
Should we change all the sitewides to branded anchor text?
There have been no problems in GWT.
-
Jamesscaggs,
Do you know if I should avoid making too many anchor text/nofollow changes at one time with more than one sitewide backlink?
-
Should we avoid making too many anchor text / nofollow changes at one time?
-
It's not an exact match domain. The domain contains part of the main keyword phrase
-
Branded sitewide footer links should be ok as long as your domain isn't an EMD. If you do have an EMD then I would not use site-wides and go with advice of Irving about making them homepage only.
-
yea you can definitely do that, I would still get them homepage only since that is the page that passes the most PR anyway and sitewides are dangerous. There is a higher threshold for anchor text with your brand name because Google expects people to link to you that way and it's the name of your company right, your domain name isn't your main keyword I am assuming.
-
I'm thinking branding to clean up the anchor text profile.
We wouldn't want to get suppressed for searches for our brand though.
-
I would definitely not use anchor texts you don't want to be suppressed for. Branding is safest but you could use very long tail with main anchor text so you still have the main keywords but if you get penalized it won't be for the main term.
I would ask the webmaster to make them homepage only and not sitewide.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How soon should new links show up?
Hi I know that GWT's will not show all my links but is there a 3rd party (other than Moz of course!) tool that will? And how quickly should they show up? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Any Effect From Little to no External Links?
The site I am working on has barely any links linking outwardly, being a fairly niche site it is hard to imagine many relevant places to link to. By not linking out, can this lead to problems in Google's eyes, I guess it would be good from the point of view of inward links & their dilution but is there anything related to looking strange on Google's link graph in this way?
Intermediate & Advanced SEO | | motiv80 -
Alternative links in the search results.
Hello, This is a short question Please look at this SERP screenshot: http://imgur.com/1EMen Who do they get the other links under their results. Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
Are Facebook links really helpful?
If they are no follow, how can I benefit? If Google isn't using this data, than why would we bother to LIKE anyone or anybody?
Intermediate & Advanced SEO | | SEObleu.com0 -
Why traffic to my link has dropped suddenly?
Hi I would like to know why the traffic for the website link http://theindustrymeasure.com/2010/07/15/rediffmail-login has dropped suddenly on google.I used to get around 5000 page views on this page and then suddenly dropped to 15-20 . I still get good traffic from yahoo (around 500). Just before the drop I noticed that I started to get spammy trackbacks from Many questionable sources. I have not approved any of these trackbacks. The trackbacks are regular frequency of. 1 per day. is there any action which I can take to ensure that I get back my traffic. Traffic to other links are fine , only this page seems to have dropped off ever since the spam attack. As per seomoz tool I have a grade a for keyword rediffmail
Intermediate & Advanced SEO | | ShoutOut0 -
Should I remove paid links?
I recently added about 20 paid links from directories but have since seen a 10% drop in traffic. I did also delete about 1000 pages of content that had no inbound links and were duplicated on other sites on the web and replaced the content with new content supplied by a client but still duplicated on other sites on the web, old URLs no longer valid or linked to, new content on new URLs. Assuming the drop in traffic had nothing to do with the content change mentioned above, should I remove the paid links in an attempt to recover? I don't think the old content was bringing in much traffic as it appeared elsewhere on more authoritive sites than mine.
Intermediate & Advanced SEO | | Mulith0 -
Links to Facebook pages
I would like to ask if anyone has any knowledge regarding linking to a company's facebook page. I have built a few links to a client's facebook page in an effort to have it rank better in SERPs. I just learned that unlike twitter and linkedin, it is apparently not possibly to directly link to facebook pages. At least it is not possible from a search engine's perspective. If you follow any facebook page link while you are not logged into facebook, you are redirected to the facebook home page. I can't think of any way around this obstacle. I'd love some clever solution such as providing a URL which includes a basic dummy facebook login but there is nothing I am aware of to achieve this result. Does anyone have any ideas on this topic?
Intermediate & Advanced SEO | | RyanKent0 -
Reciprocal link finder tool - not looking to do reciprocal links.
The company I work for had an old SEO company that did a lot of reciprocal links with websites that are not what we want to be associated with. Does anyone know of a tool that might be able to tell us if there are still reciprical links to our site? I want to try and find them, but the old pages we had with links going out have been deleted.
Intermediate & Advanced SEO | | b2bcfo0