Biggest Benefit for Footer Links "Created by ___?"
-
Greetings Mozzers,
I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc.
First Question: Is there a chance to get some value at of this area?
Second Question: What is the best structure to use to get the most benefit from this opportunity?
If there is zero value within this region and I can't get any benefit, would the following penalize me?
Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.)
Additional clarification would be greatly apprecaited.
-
Interesting, I like this.
I see how this could be beneficial because the content would be similar just changes gears a bit. I'm interested in if this would be better for my overall domain authority or having just one link on each site (home page more likely then not) in the footer with different anchor text and title tags to our home page.
-
How about adding a link at the footer "site creation by xyz" and that takes to a page which is dedicated page meant to describe the work done by designer.
This way the page we create will get the authority from homepage and thus becomes more credible source of information for google.
-
Vary your anchor text, link out from only from only a few pages (their strongest pages, preferably) and make sure each of those outbound links point different pages on your site.
-
Another tactic one client used was a website credits page. It had full priority content dedicated to the authors/designers and developers of the site. This link could be treated as higher priority over small footer text. Bonus, the page would likely be more topical to your business. Not for everyone however.
-
Fantastic response, thank you.
-
There is a chance to get some value from footer links, but there is danger too. I would recommend only adding the "Site Created By ___" on the home page, and not on the sub pages. If there are too many site-wide links coming to your site, it might trigger something in the search engine's algo.
Regarding structure, I'd say, make sure to vary your anchor text from site to site. Use your company name sometimes, use partial-match anchor text another, etc. Mix up the title tag too. Try to make it as unique as you can across each site.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links Not Detected by MOZ, AHREFS, GSC-ARE THESE QUALITY LINKS?
Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content. Several links per month have been created as a result of this effort. Many of the links have been from commercial real estate publications. I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ. Is this a red flag that these links are weak? Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts. My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value. A sample of links are below: Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study https://qns.com/story/2019/12/04/these-commercial-streets-in-queens-were-among-the-most-expensive-in-2019/ https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study http://thejewishvoice.com/2019/12/07/nycs-most-expensive-commercial-streets-neighborhoods-in-2019-would-surprise-you/ https://atalyst.com/investment-banking-interview-metro-manhattan/0 -
Is it a good idea to create a faceted navigation on your footer?
Hey everyone, I am curious to know if anyone has tried to implement faceted navigation on the footer's website. I am asking because top navigation is a sensitive topic and can't be touched. Please share if this is something that works or not? Thanks
Intermediate & Advanced SEO | | Ty19860 -
Duplicate content across similar computer "models" and how to properly handle it.
I run a website that revolves around a niche rugged computer market. There are several "main" models for each computer that also has several (300-400) "sub" models that only vary by specifications for each model. My problem is I can't really consolidate each model to one product page to avoid duplicate content. To have something like a drop down list would be massive and confusing to the customer when they could just search the model they needed. Also I would say 80-90% of the market searches for a specific model when they go to purchase or in Google. A lot of our customers are city government, fire departments, police departments etc. they get a list of approved models and purchase off that they don't really search by specs or "configure" a model so each model number having a chance to rank is important. Currently we have all models in each sub category rel=canonical back to the main category page for that model. Is there a better way to go about this? Example page you can see how there are several models all product descriptions are the same they only vary by model writing a unique description for each one is an unrealistic possibility for us. Any suggestions on this would be appreciated I keep going back on forth on what the correct solution would be.
Intermediate & Advanced SEO | | The_Rugged_Store0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
How to redirect an url in .htaccess when "redirect 301" doesnt work
I have an odd page url, generated by a link from an external website, it has: %5Cu0026size=27.4KB%5Cu0026p=dell%20printers%20uk%5Cu0026oid=333302b6be58eaa914fbc7de45b23926%5Cu0026ni=21%5Cu0026no=24%5Cu0026tab=organic%5Cu0026sigi=11p3eqh65%5Cu0026tt=Dell%205210n%20A4%20Mono%20Laser%20Printer%20from%20Printer%20Experts%5Cu0026u=fb ,after a .jpg image url, and I can't get it redirect using the redirect 301 in .htaccess to the properly image url as I use to do with the rest of not found urls eg: /15985.jpg%5Cu0026size=27.4KB%5Cu0026p=dell%20printers%20uk%5Cu0026oid=333302b6be58eaa914fbc7de45b23926%5Cu0026ni=21%5Cu0026no=24%5Cu0026tab=organic%5Cu0026sigi=11p3eqh65%5Cu0026tt=Dell%205210n%20A4%20Mono%20Laser%20Printer%20from%20Printer%20Experts%5Cu0026u=fb to just: /15985.jpg
Intermediate & Advanced SEO | | Status0 -
Fixed "lower-case/mixed-case" Internal Links causing duplicate- Now What?
Hi, So after a site re-launch, Moz crawled it and reported over 150 duplicate content errors. It was determined that it was because of incorrect uses of capitalization in internal links. Using screaming frog, I found all (500+) internal links and fixed them to match the actual URL. Now the site is100% consistent across the board as best I can tell. I am unsure what to do next though. We launched the site with all the internal link errors, and now many of the pages that are indexed and ranked are with the incorrect URL form. Some have said to use a canonical tag. But how can I use a canonical tag on a page doesn't even exist? Same thing with 301. Can I redirect /examplepage to /ExamplePage if only /ExamplePage actually exists? I would really appreciate some advice on what to do. After I fixed the internal links, I waited a week and Moz crawled the site again and reported all the same errors, and then even more. All capitalization. Seems like it's a mess. After I did another Screaming Frog crawl, it showed no duplicates, so I know I was successful in fixing the internals. Help!!
Intermediate & Advanced SEO | | yogitrout10 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
What is the proper syntax for rel="canonical" ??
I believe the proper syntax is like this [taken from the SEOMoz homepage]: However, one of the sites I am working on has all of their canonical tags set up like this: I should clarify, not all of their canonicals are identical to this one, they simply use this naming convention, which appears to be relative URLs instead of absolute. Doesn't the entire URL need to be in the tag? If that is correct, can you also provide me with an explanation that I can give to management please? They hate it when I say "Because I said so!" LOL
Intermediate & Advanced SEO | | danatanseo0