What about Google + and SEO has this effect on your organic results?
-
Can somebody give me an answer on this question?
- And when so what to do? With your Google + account?
- And what about Google + and the future of SEO within the organic search results in Google ?
Hope to get some answers???
Thank you in advance
-
Hi there
The question is two-fold, so let's look at it in bits.
First - Google+ may pass SEO value to your site, just as any other website would. This is because Google+ pages can accrue PageRank and also pass it on - the links in the "about" section of a business page, for example, are dofollow, which passes PageRank or SEO equity.
Second of all, Google+ already has a big influence in organic search in a few other ways - and this is likely to get bigger over time. We have seen people being able to link to their website with the rel=author tag - which links the website with a Google+ profile. This creates a rich snippet in the organic search results, a small picture of the contributor's profile, which has been tested to show an increase in click-through rate in the SERPs. So that's one way.
The second is personalised search. People logged into their Google accounts will be served personalised search engine results. This could be based on their previous browsing history, pages that they have "+1'", friends that have "+1"'d pages and probably more factors in the future. This can have a massive shift in how organic search appears and therefore makes Google accounts and Google+ a significant influencer.
I would start engaging more and more with your Google+ account. Get involved with Google+ community pages to start getting more followers to your own account and start being active and promoting your business pages too. Engage with your audience, take part of the Hangouts feature and start adding +1s and followers to your page. Link up your personal profile to your blog posts with the "rel=author" schema tag to improve click through rate on these posts. The stronger your profile and business page are, then it's most likely the stronger the influence they will have in organic search.
Hope this answers your questions!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Quick Start SEO Tasks for Brand New Multi Regional Website
Hello All Webmasters, I have questions on organic visits for my fresh website targeted in Australia. I am a webmaster of http://www.canvaschamp.com.au/ and we have launched this domain before 20 days around on the date 7th Aug 2014. I have set up display network ads campaign for quick visits and going to start Product Listing Campaign soon for our products to get transaction. I also set up my social media accounts but have not update anything with them yet. But my biggest concern is to build organic links through various link building activities as per latest trend. I have couple of questions which i mentioned below My domain for AUS: http://www.canvaschamp.com.au/ How can i increase my organic visits? (Right now didn't get any organic visit) Which Link building activities still works to get maximum organic visits and how can i improve my social media performance? What are the steps to go forward to promote and increase my performance in Google ranking for this new website? (Any steps by step activity to go ahead?) Should i keep my link building activities limited to .com.au websites or can i promote globally?? Looking forward to hear from all my expert webmaster friends to help me out and to improve my site's performance. Thanks
Social Media | | CommercePundit0 -
Google Plus and Large Multiple-Language Website
I work for a corporation who has about 30 international versions of their website. I have an internal question asking me if we (our company) benefits (SEO wise) more from having multiple Google Plus pages or just one. I'm not familiar with how/if Google translates their pages but I'm quite sure someone here is! Is it better to have a Google Plus page for each language or to have one for all languages? We have different websites for each country if that helps.
Social Media | | InsightEnterprises0 -
How do I build author rank on Google+ ?
I have a website for one of my businesses at www.trustworthycare.com that we've been building upon for many years. On that site we have a lot of content and we publish at least two blog articles each week with solid content that is relevant to members of the market that the business wants to attract as customers. I have a second website for a new business at www.ageassistance.com that is in the same market but which operates in a different manner. That second business is very new. It also publishes two articles per week. Both sites name me as the author and I have created a Google+ page for myself. The sites identify me as the author for google+ author purposes. Both businesses also have google+ pages. The weekly articles are being pushed out to the respective Google+ business pages as well as to my own Google+ page. I think I've got all the basics established for us to take advantage of google+ for SEO purposes, then. Is that correct? If so, what do we do next? What matters? Getting others to +1 my posts? On which Google+ page, mine or the businesses? Getting others to share my posts? If so, is it better to get them shared from my personal page, or from the businesses' pages? Thanks!
Social Media | | tcolling0 -
SEO Tips for Ranking on Yelp?
There's a lot of information floating around about best practices for ranking on Google Local, but not much information about ranking on Yelp. I wanted to see if anyone has suggestions about ranking for Yelp or if you can point me towards some information that would be great.
Social Media | | Alchemist230 -
Employing Pinterest for SEO gain.
Hi I wanted to see if the SEO team have had any feedback from members who have started to use Pinterest. I've had it for a month or so now and I've been adding pins every day since - (quite addictive actually). What is interesting is the gender element to the people who are following and repinning my pins and boards i.e. female. It would be interesting to understand why this the case, why is it so popular with female users. Ultimately I'm tyring to guage the benefits of employing Pinterest for SEO purposes and whether its worth keeping it in my arsenal of social tools. Any insights welcome. http://pinterest.com/visualizations Best David
Social Media | | David-E-Carey0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0 -
Social or SEO?
all, would you consider social bookmarking to be part of an SEO package or a Social Media Package? thanks
Social Media | | imageworks-2612900
