Author Site And Book Site - Multiple Sites Bad Idea?
-
The question:
I've been doing work for authors lately and a common question is if they should have a site for their book and a site for themselves. Separate sites with different domain names.
At first I thought this would be a bad idea. Why spread information across two sites if they can be related and used together in one?
But I see a lot of authors doing this and some with marketing companies. One site for the author with information about them, their books, their social media presence.
Then another site for their book, with new social media accounts, other info, etc.
What do you guys think? Has anyone tried both and seen any pros and cons? Is there a perfect answer?
-
In SEO there's no perfect answer since the environment always changes.
I think that you should bet on one site and build there the whole value. Give to your authors a page where they can build their profile and link them to their g+ page (if they don't have it recommend them to build one) in that way you'll achieve extra exposure in serps with the tiny image of the author.
Then for the book try to rank both for their name a ISBN code which is more long tail always useful. You may also try to boost the traffic to those pages using some tiny adwords budget, so more authors may join your community and enlarge the authority of your site.
-
I think one site would make sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practice for links from client sites to your site
As a webdesigner, I tend to place a link to my website in the footer of sites I build.
Branding | | Crocodesign
I consider this a form of brand awareness and reputation building, with nice SEO benefits. What is the SEO best practice in this case ? Link to a page in your portfolio describing your work on the site ? Sending all the links to the homepage ? What about the link text ?0 -
Best way to structure a new company blog with multiple existing individual country sites?
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability. Should we set up the blog on one of these country sites then link to other sites when appropriate? OR Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites? Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches. NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
Branding | | OnlineAssetPartners0 -
Dealing with a former associate's bad behavior
A former associate (law firm) has gotten into hot water since leaving the firm. The problem is that he has numerous profiles across the web that are still associated with the firm's address and website. A search for his name in Google often leads directly to the law firm or their profiles. Is there anything that can be done to dis-associate the firm from this person? Thanks
Branding | | ericbarbier0 -
Scribd embed links - bad idea?
My client's site in question has a TON of outstanding, constantly updated, highly detailed articles. The site owner also has a branded collection of nearly all of them on Scribd. I guess I can live with that because dupe content isn't an issue and the pdfs there link back to the site and another domain of ours. Plus it gets a lot of eyeballs on our newish brand and content, and we can run reports on users. BUT, we have Scribd social share buttons on each article on our site that (among other things) allows a user to grab a direct link to the content on Scribd or an embed link for their blog or whatever. So, two questions really - Foremost, shouldn't we get rid of that embed option on our page? I mean, isn't is stealing from our backlink potential? I can't imagine juice would somehow pass back to us through a Scribd-located doc or embed but I haven't found info affirming or contradicting that. And secondly, isn't a Scribd collection a bit analogous to posting videos on YouTube and hoping your page will ultimately benefit from it via clickthroughs, etc? At this year's MozCon I heard a strong argument against that. Thanks -
Branding | | Jen_Floyd0 -
High Ranking site with very low amount of texts, HOW?
Hi All, As I was surfing the net, I recently encountered a beautiful and well known site - indochino.com An e-commerce site that sells custom made suits and shirts.
Branding | | BeytzNet
They do not have a brick and mortar store, just the site and built an amazing reputation in about two years (maybe less). The question is....
HOW do they rank high in competitive niches like suits with practically no texts in the website?
Is it "ONLY" because of the amazing UI and Links?
(I thought texts is the king...) There is no blog or any other visible content area besides for the product pages and a couple of explanatory sections which are also with not that much texts... Thanks!0 -
Merging domains will sum the authority?
Hi guys, I have two websites that are almost the same, I am working to merge them. One domain have authority 44 and other 24... After I merge I will have authority 68? Should I keep the older domain or the newer? The newer has my keyword in the URL but the older have 10 years. Thank you
Branding | | Felip30 -
Does a +1 or Share appear in SERPs site-wide, or only for the page that is specifically shared?
Take the example Danny Sullivan posted: http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376 In this case, Ford shared www.ford.com, and its friends and followers see that in the SERPs. Hoever, how does that compare with, say, sharing http://www.ford.com/cars/mustang/? Does the entire domain reap the benefit, or just that page? Would people see a "Ford shared this" beneath a search result pointing to ford.com (the home page), even if Ford had only shared this specific interior page? Or is it too soon to know for sure how this is all going to work?
Branding | | kpclaypool0 -
301 Redirect Old Established Site to New Business Model Site?
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc. Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model. Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
Branding | | sunbelt0