One of my websites has dropped ranking dramatically.

[QuattroMedia]

Hi Everyone.

I have a website which is: http://goo.gl/0CZjG

This used to be on page 1 of google for the main keyword which is  "Wedding Favours". but I cannot see the reason why it has really dropped it is on around page 40 now.

Can someone maybe point out where I can start to recover this ?

Any help or advise is really appreciated.

[Ubique]

I'll PM you my recommendations - can you mark my answer as helpful above too?

[QuattroMedia]

Thanks very much .

Can you recommend any ecommerce solutions?

Thanks

[Ubique]

It's always tough when you drop in SERPs so dramatically because the exact diagnoses is tough to find. But these are my pointers to get you started:

1. Look at GWMT to identify any flagged issues? Can it access robots.txt okay?

2. What are the crawl rates like? any patterns?

3. Have you had any web server issues lately?

4. Use the Moz Tools to identify any structural website errors and correct them - I can see a few semantic issues already by looking at the code.

5. Look at your Backlinks and Anchor Text carefully... are any sites or link directories linking to you with 'Ugg Boots' etc.

On another point - your website architecture and page layouts contain a 'lot' of internal links and little text which looks like keyword spamming. I suggest you consider upgrading your website to a professional eCommerce framework... happy to suggest some good ones that I have used if you PM me.

Good luck!