Hosting two websites
-
Hi guys,
I work with a company that has a business to consumer (B2C) website and a business to business (B2B) website selling the same product.
The content will differ but the structure / templates will be similar across both sites.
Any recommendations or suggested reading to ensure both sites appear in Search?
Many thanks in advance!
Richard
-
No Problem Richard - Glad I could help - as you say two sites is twice the work to manage and market so it dilutes your effort.
Good luck with your new project
-
Great stuff Matt, many thanks, much appreciated.
The B2B website has been live a few months, while the B2C website is just built and goes live in a few days.
I only started with them this week so no involvement in their decision to build a second website, however the B2B domain name would not be appropriate for a B2C market.
I would suspect in the months time they may integrate & redirect the B2B domain to the B2C domain (using 1:1 301's). Having just one domain would be much better for SEO (and day to day website management to).
Many thanks again Matt, you're a star!
Richard
-
Hi Richard - one quick question - are your sites going to be on separate domains and are these domains going to be linking to each other? I am just wondering whether you are trying to keep both sites completely separate or whether you are making it clear that they different parts of the same business? If so have you thought about having both sites on one domain with your homepage making it clear there are two separate areas you service - B2B and B2C? By doing this you will benefit in the long run from a more powerful link profile and therefore greater domain authority and ranking ability - one link will benefit both sides rather than just one domain if you have them separate. It is better to try and build one rich information resource for customers than split it in to several in my opinion. However this all depends on whether having both sides of the business sat under their own folder on one domain is appropriate to your whole customer base? Doing this would also resolve any potential concerns you may have about hosting mulitple websites under separate domains on one server. You often see sites that are trying to sell to customers and to potential resellers having both types of content for the same product on one site rather than separate.
If you have them separate and both rank well you are likely to get customers looking at each site anyway when carrying our research in the SERPs.
However if this is an issue then let put your mind at ease - there shouldn't be a problem with having two separate sites on separate domains as you are making sure that the content is unique. Obviously just make sure you don't have a mass of links between the two. A link to acknowledge their relation is fine though. The only time there would be an issue is if you are trying to hide the relationship from Google and you aren't as you are trying to serve to different customer bases with unique content. Shared hosting on the same IP is very common these days and the only time it has been an issue in the past is when one site on that IP has been penalised. This impacted on other sites - however this even seems to be less common now with more sites appearing and more shared hosting..
I am just trying to find out why you have chosen the structure you have from an SEO viewpoint and making it easier to build authority for your companies web presence.
-
Many thanks for that.
I was thinking perhaps there might be some hosting issues to be aware of?
-
If the content differs then you will be fine. There are literally millions of sites using the same structure and template. Just make sure all your content is original and it doesn't reflect similar content on both sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Hi, all please tell me. If I disavow bad Backlinks of my website. If, I create Backlinks again, those websites. Did that again become count in my Backlinks?
Intermediate & Advanced SEO | | sourav60 -
Cross Linking two related ecommerce websites
Hi Guys, Hope you'll be able to help me with a technical problem I am facing right now. We are a company right ? We own 2 webistes. Let's say one sells car parts, the other one buys second hand car parts to refurbish them and sell them. (It is not our case, just an example very similar to ours). sellparts.com buyparts.com Both are ecommerce websites, with large catalogues (7000 skus). sellparts sells a lot and is a big actor in its market. buyparts.com doesn't work nad has a really low DA. My new SEO external consultant, which I am not too convinced about, is telling me to cross link the sites on product level using cross-linking extensions. He want have them do-follow. That would mean having hundreds or thousands of links with really similar linking patterns. buy [parts] [model ] [make] sell [parts] [model ] [make] That to me seems a bit too much and I am worried it compromises the sellparts site's SEO. So should i no-follow the links ? Or do it differently ?
Intermediate & Advanced SEO | | Kepass0 -
Most important things for seo a travel website
Hello everyone a website working on travel field with this address : https://goo.gl/4gaoAn Let me know what do you think about it and please give me some advises about it get improve on google rankings. If you be able to take time and give me some advises based on what you see on the website, would be great for me. Also what would work best for me to have a great link building strategy after penguin 4.0 update? and what does my site lack right now? Thanks and waiting to hear from you asap.
Intermediate & Advanced SEO | | BahadorGh0 -
How can I tell if a website is a 'NoFollow'?
I've been link building for a long time but have recently discovered that most of my links are from NoFollow links, such as twitter and Youtube. How can I tell if a website is a 'NoFollow'?
Intermediate & Advanced SEO | | Paul_Tovey0 -
Website architecture and sitewide link
Hello, I was reading this article about website architecture http://www.seomoz.org/blog/site-architecture-for-seo and I have a question about site wide link... I don't think site wide link are good if you want your homepage to have the most " juice " can someone confirm that to me. What I mean by site wide link is let's say I have a page about golf in califorina and I create a link to another page of my website which is about golf in florida that a good practicee to do that or not ? I just used this calculator http://www.webworkshop.net/pagerank_calculator.php and and if I do site wide links the juice doesn't go to my most important page ( the homepage ) which is the one I currently want to have the most juice. However, I noticed that website like amazon do site wide link let's say you are looking at a book and they have lots of links for other books or categories and they still rank very well for the word "textbooks" so I am kind of lost and don't understand why they still rank even though to me their juice goes away by doing site wide links to other books or categories ( even though it is related ) Can someone tell me more about site wide links are they good , bad etc... and is this calculator I use right or wrong ? Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0 -
Website change of address
Hi Everyone, I apologize if the answer to this questions is obvious, but I wanted some input on how changing our web address of our site will affect our SERP. We are looking to change our website address from a.com to b.com due to rebranding of our company (primarly to expand our product line as our current url and company name are restricting). I understand that this can be done using 301 direct and via webmaster tools with google. My question is how does this work exactly? Will our old website address show in SERP rankings, and when a user clicks on the listing are they redirected to our new address? With regards to building new links from press releases etc, do we have links point to our new web address or the old one in order to increase SERP? Does google see our old address and new address as the same website and therefor it does not matter where inbound links point to and both will increase our ranking positions? It took 6 years of in house seo to get our website to rank on the first page of all the major search engines for our keywords, so we am being very cautious before we do anything. Thanks everyone for your input, it is greatly appreciated 🙂
Intermediate & Advanced SEO | | AgentMonkey0 -
What is the best way to consolidate two websites into one?
Someone within our company's IT department just sent me some SEO advice that I believe is bogus. Can someone let me know if my initial gut-check is correct? We have two websites selling two identical catalogs of products but branded differently (color scheme, wording, etc.) like this: www.one.com
Intermediate & Advanced SEO | | Ryan-Ricketts
www.two.com We want to shut down the second website. I think we should set up 301 redirects from all pages on the second site to corresponding (relevant) pages on the first. In theory, this would pass over 90% of the earned link juice from one to the other. Here is what my IT peer said: "We could keep www.two.com set up indefinitely and just have it as the same web site as www.one.com (so two URLs but one site). This would help alleviate any issues with search engine results, etc. (Although I believe Ryan would agree this does impact www.one.com's rankings a bit, but shouldn't be a problem as long as we don't advertise both.) Google doesn't know they are on the same site, so you could technically get away with it. And it helps in indexing multiple pages on our sites." ... but wouldn't this be a big no-no because of the massive amounts of duplicate content it would create?0