Difference in Keywords and Anchor Text ?
-
Sorry i am noob here:
I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
-
Hi
SEO MOZ have a great explanation of what Anchor Text is http://www.seomoz.org/learn-seo/anchor-text
They also have a great explanation for keywords http://www.seomoz.org/beginners-guide-to-seo/keyword-research
In short it is best to use your keywords within your anchor text rather than generic words such as click here. The search engines will see your keywords within your anchor text and will understand more about the areas your business is targeting. e.g using your example of black German shoes, if you had this phrase in your anchor text search engines would understand that you were a company selling shoes. Simply having 'click here' wouldn't tell the search engines anything about what your business was selling.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
One page for each keyword?
Hi guys Im little lost here and someone may help me. I want to top rank for these 3 keywords bellow: medical practice solution
Keyword Research | | phlcastro
medical practice software
medical practice system For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird. So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked? Thanks in advance. Best regards.0 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
Keyword Ranking Information
Recently I received an email from an SEO marketer with the following ranking information for my site (image attached) ( link to image http://imgur.com/CAo4D) I am sure he ran some sort of tool to this ... Is there any tool , which can give a list of low ranking articles in my site which have high search traffic CAo4D
Keyword Research | | iamnew1 -
Where do you Peoples Get Keyword Ideas?
Hey everybody, I thought I would get your opinions on the sites where you like to mine keyword phrases. Before determining competition, I like to get ideas from the Adwords Tool, Keyword Optimizer Pro (a Google suggest scraper), Insights, Trends, and by looking at the phrases competitors are optimized for. How about you guys? Jared
Keyword Research | | JaredBroker5 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0