Home Page is Not Ranking Anymore on this ecommerce site
-
Hi Everyone,
I work regularly on this site www.cheapsnapframes.co.uk which is a cubecart based site and upto a few months ago the home page used to rank on poster frames we were on page 1 of google now we are on page 2 but it has dropped the home page and favours a category page.
I have been looking at this to try and figure out why and I have today realised I had some external links on the home page pointing to the .com which the site used to run from but has been setup as a 301 redirect so I have changed these to internal links.
I have used the on page tool and get an A but its been showing an A for a long time.
Is there any other reason why we have lost out on this keyword term?
Thank you in advance
Tracy
-
Hi Ryan
Thanks for this we are building backlinks for the url but we do have some blogs that point the category and we had a bunch of external links to categories that were on on every page of the site so have changed this now to internal links to see if this helps.
thanks again
Tracy
-
Check your external links. Are they mostly pointing to the category page instead of your home page? For the keywords you're trying to rank for, do they appear in anchor tag text pointing to the category page instead of your home page? I ask these questions to try to figure out why it appears your category page has gotten more page authority than your home page. Once you find the answer to that, the way to fix it should present itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best SEO tactics when you have a dedicated web address pointing to a page on a different site?
Hope someone can help with a question I've got about sorting out some duplicate content issues. To simplify the question, imagine there is a website a.com which has a page a.com/newslettersignup. In addition to the a.com domain, there is also a different web address, ashortcut.com, which points to a.com/newslettersignup. ashortcut.com is the web address that is advertised in marketing material etc. So what is the best way then to tell Google etc. that ashortcut.com is the preferred URL for the page which sits at a.com/newslettersignup? The advice I've read about the canonical tag, for example, doesn't cover this exact scenario so although it can support cross-domain information, I'm not sure if that's the best route to follow. Thanks!
On-Page Optimization | | Nobody15755058948220 -
Geotargeting on Home Page
I work on a website that have listings across the country. Is it possible for us to geotarget the home page of the website to cater to the person based on location so we can show the geogargeting links, articles, videos on the home page and direct the user in the right direction. Forrent seem to be doing it: http://www.forrent.com/ Will this have any negative SEO impact or we can lose rankings ?
On-Page Optimization | | AdobeVAS0 -
Joomla Home Page Title Tag Issue
I have got a site that requires to have a custom title tag for its home page (primarily). Its using Joomla 3.3.1. I am not using any SEO components as of now. I have checked the the global configuration, It has Polymer Resources as the site name. I am also attaching copy of the Menu Manager>Main menu> home I would like to see the Home Page browser Title to read: Custom Engineered Plastic Resin | Polymer Resources But my current settings does not let me change the home page title. Any help in this regard will be highly appreciated. Thank you in advance 7yfHVw0.png KzouLB7.png
On-Page Optimization | | ArthurRadtke0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
"irrelevant pages of a site"
Hi there! Some pages of my site like "contact" or "registration": Should they have a title and a description tag? They are pages that I don't want them to be shown in the SERPs....Could I be penalized by google If I don't do so? The SEOMOZ crawling tool warms me about this issue (to short titles, no meta-description tags....) Many thanks
On-Page Optimization | | juanmiguelcr0 -
How to improve On-Page Grades for Top Ranking Pages
please help me - i dont know or understand how to improve on-Page Grades for Top Ranking Pages
On-Page Optimization | | pwwukpw0 -
ECommerce Site Breadcrumbs Best Practice
I'm working on an Ecom website and I was wondering - For breadcrumbs - is there an SEO and/or UEx preference when it comes to taking them back to the homepage? I have the option of going CATEGORY > SUB CATEGORY > SUB CATEGORY or HOME > CATEGORY > SUBCATEGORY > SUBCATEGORY Each example is hyperlinked except for the lowest level. Thanks
On-Page Optimization | | Blenny0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0