What is the best way to go about building backlinks?
-
I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!
-
-
When talking about waste removal I guess it depends on the audience. If the website is for commercial clients, you could talk about the advantages of using this service. Look for any added value like:
- Tax Deductible benefits
- Recycling certification which can make clients more desirable
- Proper disposal of hazardous waste
- Educating clients
- How Brazil is using waste to power Rio
- Tech developments in the industry
- Sustainability and your clients
- Here is a link to 35 medical waste and disposal blogs
I agree that waste disposal is not a very captivating concept but if you can spin it to something that could be advantageous to business owners (waste companies clients).
All this is for content creation on a waste removal website but for backlinks you would need to reach out to webmasters whose readers would benefit from the content on your site.
-
Please private message me with your domain and I can give you more specific help. Thanks again and best of luck to you.
-
Welcome, don't worry most of our heads are spinning most of the time.
My favorite approach is to look at competitors backlinks like you said, use:
- Moz open site explorer
- Alexa chrome app - go to backlinks section - must pay to view all - 10 dollar subscription
- Ahref
- google search query "links exampledomain.com" to view all links to a domain.
- similar web for referring sites
- Spyfu
- WordStream
- Semrush
- many many more
When viewing blogs in your nich often times the commenters name will hyperlink to their site and sometimes its followed. Comment a lot and start a disqus account to track engagement to come back to started conversations.
Start an account on quora, stackexachnge (many communities and for sure one or more for your niche whatever it is), reddit account, other forums.
Start posting on social media 20/80 - 80 % to build authority promoting other influencers stuff and 20 percent your content - after a while your truely good content will get promoted by your network for the viral effect - To find out more about online marketing be sure to check out my Digital Marketing blog called Digital Marketing Skills
Please leave a comment or two and please thumbs up this post if you found anything here useful.
Overall three prong approach to backlinking:
- Create link worthy content
- Be active in the online community - comment on blogs, answer questions on forums, and share on social media
- Link out to reputable website on your website
-
Hi Dana,
Thank You so much for the two links you gave me, I'm going to start reading right away! Backlinks are the one stumbling block that keeps tripping me up as I'm sure it is for most newbies. I want to get my link building campaign going and I think the info you gave me is going to steer me in the right direction!!
I appreciate the info!!
Thank You,
Theresa
-
You can add me to that short list of Howdy Doody aquaintences.
-
In my opinion, the author of this type of content should know enough about the industry that he/she can easily identify (or immediately knows)
-- the public misconceptions (these often will be very interesting to people)
-- what people need to know that they usually don't know (this surprises them and is very sharable)
-- the "hot button" issues (plenty of these about waste and they can go viral)
If the author does not know these types of things about the industry then he/she is the wrong author or he/she needs to do a lot of learning. There are a lot of topics in this industry that can get venomous. Lots more that are very touchy. All of them must be 100% technically correct when there is a lot of misinformation about this topic out there.
I'd talk with the client about this and be prepared to say that I am not the right person for this content job.
-
"Howdy Doody"
Ha ha... I thought that Robert Fisher and I would be the only people posting here who know about "Howdy Doody".
Thanks for the laugh.
-
Wow! Thats a rough one. I thought the incredibly exciting niche of paper shredding was hard Well, I would be interested to know about some of the crazy stories of some of the guys picking up and dumping the trash. Have they ever found anything cool? Anything illegal? That type of thing.
You could compare pricing for a geographic region that you service and make it very graphic heavy. For example where we are some municipalities make you use their dumpsters. Others there are multiple companies all vying for business. You could get the data on the different prices for the different dumpster sizes across all the companies and municipalities in your region and do a mini graphic to accompany a blog post about that. Then you could contact all your typical customers and let them know about this handy reference. This would be good especially if your client was the lower price or has some other unique selling propostion since it would be good for his business.
I know that isn't earth shattering, but there is always a fun way to put a spin on a boring niche. I am sure others will have good ideas too
-
Hi Lisa,
I would argue that rubbish and waste can be completely fascinating to a certain audience...my boys for example, who are ages 14 and 10. They are completely amused by anything having to do with...welll..you know...
I recently saw a billboard here in town for a septic tank company that used the headline "Howdy Doody"
Yeah. I thought it was funny, but my boys thought it was hilarious. So hilarious that they kept talking about it for weeks. Guess who I called when I needed my septic tank cleaned out?
Need I say more? lol
Dana
-
Hi Joshua
I love your answer - I feel that good content should get links automatically. But im stuck, for example I am trying to increase links for a waste management company - they remove commercial rubbish! So it is not glamorous.
I feel stuck - what do I write about that people would think was excellent when it is to do with waste?! And also that the client is happy to have on his website.
I am wondering what the best approach is when you have a really boring topic e.g. rubbish removal - how do you get more links if all the content is about a mundane topic like waste removal?Any insight you can give would be appreciated.
thanks so much
Lisa
-
Theresa,
There was a recent blog post here on SEOmoz that addressed the best types of content to write about and post on your website in order to get links coming naturally to that piece of excellent content. It was this post here: http://www.seomoz.org/ugc/7-content-archetypes-that-generate-natural-links. I would recommend that if your website has a blog setup on it that you try to find something that your passionate, excited, and super revved up about to write about. The make it really good. There was also recently a whiteboard friday done by the folks over at vertical measures that explains what the content needs to contain to rank well. It was a very cool study that you might enjoy: http://www.verticalmeasures.com/vm-news/we-cracked-the-content-code-whiteboard-friday/. There is no magic pill or potion to getting backlinks, but if you write from your heart on informative topics that are what your website is about and then share the fact that you wrote something great with people on social media and other leaders in your space you will start to get links. I hope this helps you. Best wishes!
-
Hi Theresa, First let me say, welcome to the best SEO community in the world. There are so many ways to build backlinks, that yes, if you read all the posts here, it will make your head spin. So, let me give you a link to the Mother of all link-building blog posts. I have this bookmarked and every time I feel "stuck" I go right back to it because I always find some new idea every time I read it.
http://pointblankseo.com/link-building-strategies
I guarantee you, you'll bookmark this and go back to it over and over andover and still never exhaust all the possibilities. Hands down, the best, most complete list of strategies ever. Now, I'm not saying there isn't stuff missing off this list. I'm just saying, if you completely exhaust this list, you're going to have one kick ass link profile!!!
Hint - Investigate Tynt.com first....a fascinating link-building tool. Free. Easy to use. Yes, it's on the list.
Hope this helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best way to engage with bloggers these days?
What's the most effective/least risky ways to engage with bloggers these days in order to build links, gain exposure and refer traffic? I'm in a competitive niche (weddings), and there's no shortage of high quality and unique content being offered to bloggers. Currently, I do a mix of sponsorship, product giveaways, promotions etc. But, also have some ideas in the pipeline, such as collaborating with other vendors on styled shoots, etc. The latter is very time-consuming and, again, is something that has been done LOADS. So, needs to be very unique to stand out. Want to avoid things like guest blogs and riskier tactics. For obvious reasons. Any fairly easy-to-do ideas that I've missed before I explore the more complex ones??
Link Building | | Coraltoes770 -
Best way to approach a contributor.
Hello, Let's say I have got contact details of a contributor of ABC.com and the domain authority of this domain is 83 and the website is very relevant to my website. What sort of words I need to use to approach the contributor? Last time I sent the following message to a contributor and never heard from him. Hello John, My name is Blah blah, I have been reading some posts that you have written on ABC.com and was very impressed with your work. I was just wondering if you are able to write about our website on ABC.com and let me know what will be the cost of this project? Is that not a good approach? If not, what you reckon is a good approach and please mention the words. Thanks!
Link Building | | TheSEOGuy10 -
Link Building for a Newbie!
Hi Guys & Girls. Following my previous question, I seem to really be getting to grips with SEOmoz and all its features which seem fantastic. As mentioned before, I am quite new to this SEO game and learning all the time!! Through all my reading and learning over the last week I have learnt that Link Building is one of the most powerful ways of increasing your SEO game. I'm really trying to get my head around it all. I have come across things like "Link Farming" which seems to be a big no no in terms of Google. Submitting to Link directories etc etc. Now for somebody new, this all comes across quite confusing. Can anybody out there provide me with a really simple but informative way to effectively Link Build? Best practices etc etc! I really want to learn and "up" my game! The website that I am working with is http://www.advanced-incar.co.uk Many thanks, Tim
Link Building | | timborrill0 -
Purchasing Quality Backlinks
Everyone has differing opinions on buying back links, but it is not my intention to discuss the efficacy of it here nor the morality. I am simply looking for good reliable service that will allow me to purchase quality one way high pr back links. Any suggestions?
Link Building | | TheGrid1 -
Best Way To Set Up Link Structure
I have set up each page on my site to be a landing page as it were . Employing a couple of concepts one of which being that I do not want the user to browse away from the page to a page that has no contact form on it . I would in fact prefer as most landing page companies seem to agree that the user stay on the page where they land and contact me through the form . I currently have a page called my domain/links that displays a superfish Joomla menu that I have not styled or done anything with really because I only use it to access the pages while editing and have no real intention of a user Actually finding the page . I intend on eventually deleting it . Most of the pages on the site are directed towards geographical cities in the surrounding area . The pages are not duplicate content obviously but they are all speaking pretty much the same message to my audience . Hey this company does electrical work in your town . I have no problem with putting a text link menu at the bottom of the page before the footer with all of the pages on the site . However this being a content management site I could simply put this at the bottom of every page . Should I do this ? Or should I put this only on the home page and then have all the other pages link back to the homepage . Or should I do a hybrid of this and put them all on the home page and then on the other pages put Four or five links to different services that we do such as recessed lighting , under cabinet lighting , get a quote . Pages such as this that I actually want the user to possibly browse to Such as in a traditional website model . I am a firm believer that keeping the person on this page Leads to higher conversions . However visually speaking the opportunity to fill out the form is there on every page . There are many things to consider so I would like a few professional opinions . Thanks ! PS Merchant circle has been getting some negative press lately . I have a blog there that has a great page ranking . Previously I was copying a version of my text links and posting it at the bottom of my blogs . Is merchant circle still in good staining and a good bet for links ? opinions comments thank you !
Link Building | | SEOJunkie671 -
Backlinks on Facebook
Has anyone seen the benefits of adding backlinks back to their main site on their facebook page? Also, what about uploading a bunch of pictures of your products onto facebook, and on each picture putting the link directly to that specific product? Anyone know if there is any benefit in doing this? Thanks...
Link Building | | Prime850 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0 -
Link Building - Natural - My site is the best to rank #1
Hi, I like to ask the mozers. Write here, the link building methods, the most natural way, with 0% spam. Tell us, i make an example, on a small competition on the internet, i see competitors with 100 - 120 backlinks from root domains. Tell us, the best tips, to use and to build 50 - 80 backlinks for a month, on the most natural way, nothing is too much, so write here, demonstrate!
Link Building | | leadsprofi0