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Mystery: Ranking in Amazon for a product page?

Intermediate & Advanced SEO

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Stryde last edited by

My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon.

The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15.

Do you think this link could be the only thing making a difference?

Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
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