Link Bait - How to use it question?

[Bondara]

Hi,

Lets say you have two pages, one is your money page which contains products etc and the other is a piece of content used for link bait.

Say the link bait works well and you pick up lots of links from it, how do you then benefit your money page from this? I can only think of creating an anchor text link from the link bait back to the money page.

Is that usually how this process works?

[chris.kent]

Tom has the right of it. I would consider doing a few different things in addition to what he's talking about. Make sure you link from one to the other with something like "Check this out...." like Tom said.If it's an e-book or case study or something I would also consider either getting e-mails or using something like pay-with-a-tweet to make sure the person who comes to visit that content is going to get repeated exposure to your brand.

[Bondara]

Nice,

The link bait would be on the same domain but if your an eCommerce site then PR will be distributed across a large number of pages.

I was thinking of making a content hub, with articles, infographics etc and stripping out the eCommerce navigation which should allow more PR to flow down to the target page.

Thoughts and thanks.

[TomRayner]

Hey there

First of all, would the link bait page be on the same domain as your money page? If so, the SEO benefits of the link bait page will trickle down across your site, so need to worry there.  If they're separate domains, then yes you would need to link back to the money page for the 'benefits' to pass.

I would do more than that, however.  If you can include something along the lines of: "if you liked that, you'll love this..." and include a brief snippet of what you're trying to sell, I'd definitely do it.  This is dependent, of course, on your money page being somewhat relevant to your link bait page.

If it isn't that related, you may want to promote the people who came up with the idea.  If you include something like "meet the team behind this" and include a short bio of the company and individuals, along with their social media profiles, not only may you increase the social signals for those accounts, but you are attributing the brand and people to a quality bit of work. In doing so, people may be more likely to refer people to the brand/individuals, or use it as a citation of a successful strategy.