Structured Data - Best Practice?
-
I'm currently contemplating implementing ratings on some of our products.
Using schema.org what would be the best approach if I have several languages for a product? Can I use the same review setup on these two pages?
www.spamfighter.com/SLOW-PCfighter
www.spamfighter.com/SLOW-PCfighter/Lang_ESIs it possible to do static structured data or does the rating system have to be present and possible to rate?
I noticed that Rank Tracker has a system where it's hardcoded and links to reviews.
-
Hi Tom
You understood it perfectly, I'm aware that some are taking advantage of this system and I'd prefer not to be targeted as one of those as Google will strike down on these down the road.
Good idea with with native reviews on specific language and a combined rating across with hreflang.
Thank you for your help it's greatly appreciated.
-
Thank you for that well explained and documented approach. I'll begin to see how this most effectively can be implemented.
The use of hreflang is as you say an essential part and actually hadn't given it that much thought (shame on me).
Again thank you!
-
Hi Philip,
I'd invite studying what a site like Booking.com does, because it can offer you the answer you are looking for.
For instance, we have the hotel Residence Michaela in Milano Marittima, and it is listed in the Italian and English version of the site:
If you, then, use the Structured Data Testing Tool by Google, then you'll see how both have the aggregate rating (you must be logged in Google to see the links here below):
Those Booking's pages of the Residence Michaela have a link to the Review pages (click on the "Good 7.3"):
The two reviews' pages work differently. The Italian one presents first the reviews in Italian, which are the big majority of them. The English one, instead, presents first the ones in English, and just after the ones in Italian or in a language different from English.
Substantially they are doing what Rank Tracker does, somehow, and what Tom Anthony suggested in his answers.
The use of hreflang in the reviews' page is essential if you are going to present the same reviews, even if ordered differently.
I hope this helps you.
-
Hi Philip,
I am not sure I understand this part of your question "does the rating system have to be present and possible to rate?".
You don't need to have anything on the page that enables someone to leave a rating/review in order to use structured markup on those ratings/reviews.
I would recommend using an approach combined with rel-alternate-hreflang to link the various product pages in different languages together.
My approach would be to give the star rating (marked up with http://www.schema.org/AggregateRating) gathered across all reviews for that product (in any language). Then on each different language page I'd show the reviews that are in that language (http://www.schema.org/Review).
I have never handled this exact situation, but that feels like the right way to approach it. What do others think?
-Tom
-
Bump
I thought you all were so intelligent and helpful
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Best Practices for Google+
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction. We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
Branding | | DarinPirkey1 -
Product expansion on website. Best practices for Retargeting Interior Pages with a high concern for brand.
For the past year, I've worked on a website that offered one product (Product 1). The homepage targeted both branded terms and the highest volume keywords for the one product. We've built a lot of strong links to the homepage using the natural variations of the targeted Keywords & the homepage ranks very well for these terms. The brand is now expanding its offerings to two products (Product 1 & 2). Thus necessitating the creation of two product subpages. I'm not concerned about ranking of Product 2's page, only Product 1. From a branding perspective, the homepage URL works wonderfully for the expanded offerings. And from an SEO perspective, offering two products allows me to target a very high volume group of keywords on the homepage that now makes more sense given the offerings. This new group of keywords will make even more sense if brand is able to roll out a 3rd product. The profitability of Product 1 & 2 are about the same. The profitability of potential product 3 is far greater 1+2 combined. Product 3 also has the most natural correlation with the group of KWs I plan to target on the homepage, i.e., I care more about the ranking of the homepage once Product 3 has launched. Product 3 will have its own interior product page as there is plenty of search volume for KWs specific to this product. I'm worried about hurting the rankings of the old product and URL confusion between the homepage & the to-be-created Product 1 page. I don't see myself having a lot of options. Options 301 - It does not make sense to 301 redirect the homepage to the Product 1 interior page. The homepage URL has strong branding and will be used in future marketing. I do not believe that I value the maintaining the rankings of Product 1 enough to push for making the new homepage example.com/home or similar to allow for the 301 redirect. Canonical - The content of the homepage will be changing, thus a rel=canonical to the Product 1 page does not make sense, nor does it make sense from a ranking perspective as I also want the homepage to rank for the new set of KWs I will be targeting The only real option I see is attempting to reach out to strong back links with Product 1 anchor text (or context) & asking them the switch the URL to the Product 1 interior page. Combine this with proper site-wide internal linking to the new Product 1 interior page & an anchor text link on the homepage to the new Product 1 interior page. Am I missing something? Am I dismissing either one of the above options too easily. Am I over-thinking this (yes probably)? Would love another set of eyes on this.
Branding | | 2uinc0 -
What is the Best Paid Press Release for Link Building
Hey Guys, I need to do press releases for two brand new stores I'm doing work for. What are the best five press release services that one can pay for in your opinion? Thanks!
Branding | | OOMDODigital0 -
How does link juice work? My site structure is wrong? [HELP PLEASE]
Hi guys, I sell cartridges for printers and i'm struggerling to rank a lot of printers. I've been told it's all about domain authority and it'll pass down to these pages, however I can't see it happening, nor can I wait for it to happen. Should I rethink my categorys? I've got subcategorys in subcategorys in subcategorys - probably not advised because of link juice right? e.g Epson Stylus SX130 Ink would be located below. Epson > Epson Stylus Series>Epson Stylus SX Series>Epson Stylus SX130 Ink
Branding | | Superinks0 -
Where is the best location for your blog?
This is one querstion I've been thinking about for a while: where is the best location for a blog on your website for SEO purposes? In this case I'm thinking the blog as part of a commerical website. Sub domain: You could put it on a subdomain such as blog.mydomain.com which seems quite popular (blog.kissmetrics for example) but surely this is giving the blog.mydomain sub domain the SEO value and not the www.mydomain sub domain. The one value I see here is that you could host this on another server and so any links to my main website would be from a different IP address. You could also point the sub domain to a WordPress.com blog. Internal: There are two ways the blog could be run internal to the website: 1) if the website is a WordPress.org installation you could just use one category as the blog or 2) a fresh WordPress.org installation in a sub folder such as www.mydomain.com/blog. The benefits I see with #2 is that any guest posters would only have access to the blog and not the main company website and you could make the look and feel of the blog to be more "bloggy" than the main commerical website. External: TBH I don't think there is any benefit to running a blog completely external to the commerical website (such as a WordPress.com blog) unless the company provides online services so that if the main website goes down, the blog will still be running. So, from the above, which is the best way to run a commerical site blog? Or have I missed some other options?
Branding | | Essjay0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0 -
Best Way To Get Twitter Followers
What does the forum think the best way to get Twitter Followers is? I'm talking from the perspective from a fairly unknown brand where there's no obvious reason for someone to follow.
Branding | | PeterAlexLeigh0