Online Marketing Strategy book wanted!

[Ideas-Money-Art]

Hi mozzers,

I am trying to develop some real online marketing strategies for my clients. I am really looking to build some great content that will make my clients, users, and the search engines happy! But for that, I need some guidance and was wondering if you had any suggestions for a book(or any other useful resources) that focuses on how to develop a great online marketing strategies?

I saw this book but not sure who this guy is: http://www.amazon.com/Web-3-0-Startups-Strategies-ebook/dp/B00BYZB68U/ref=sr_1_3?ie=UTF8&qid=1365798109&sr=8-3&keywords=online+marketing+strategy

Thanks

[Ideas-Money-Art]

Thank you Paul

Much Appreciated!

[ThompsonPaul]

I can really strongly recommend "Optimize" by Lee Odden. It focuses on the integration of SEO, Social Media and content marketing when creating a web marketing strategy. Personally, I feel this integrated approach is the only way to go for modern web marketing.

You say you're "more of an SEO person", Taysir, but you do say you're interested in developing great online marketing strategies. If that's the case, you're going to need to get beyond just SEO pretty quickly, as it's just one tactic in a true online strategy.

There are a huge number of excellent books on each of the tactics that make up a good strategy, but I recommend this one as a strong introduction to the process of understanding the individual tactics and how they blend into a broader strategic approach to getting more business on the web.

Paul

[Ideas-Money-Art]

Thank you Dana!!

The first one focuses mainly on social media, is that right?

I am asking because I am more an SEO person and even though social media is becoming more and more important in the SEO world, would you still recommend this reading?

[danatanseo]

I highly recommend Brian Solis' book "Engage" - http://www.amazon.com/gp/product/0470571098?ie=UTF8&tag=pr200f-20&link_code=as3&camp=211189&creative=373489&creativeASIN=0470571098

It's brilliant.

P.S. Also David Meerman Scott's "Real-Time Marketing" http://www.amazon.com/Real-Time-Marketing-PR-Instantly-Customers/dp/1118155998/ref=sr_1_3?s=books&ie=UTF8&qid=1365800642&sr=1-3&keywords=david+meerman+scott