Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple title and description change is considered spam?
-
I'm changing title and description several times throught 1-2 months... will Google penalize me?
I'm worried that testing several title and description ideas would affect the site rankings on google.
Anyone had a problem with that... or can i continue testing as many titles and descriptions as i want?
-
Got it. Thanks for both the good responses.
-
Take your time to create realy valuabe titles. Don't mess with titles. And i agree with ninjamarketer: You will need to make enough changes in the content to prove the need of title changes. The meta description has little effect in SEO. But great effect on users. It's ok to change the description in order to achive a higher conversion.
-
Best practice is to add new content and create new title and meta for these pages instead of changing title for the same page constantly.
Changing title too many times in short span can confuse the search spider as title is the first piece of content crawled by spiders. By changing the title too many times you may cause the search spider to think that there is something unnatural about the website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTML entity characters in meta descriptions
Is it okay to leave HTML entity characters, such as " in meta descriptions? Will search engines translate these appropriately?
Technical SEO | | ellenu0 -
Multiple robots.txt files on server
Hi! I have previously hired a developer to put up my site and noticed afterwards that he did not know much about SEO. This lead me to starting to learn myself and applying some changes step by step. One of the things I am currently doing is inserting sitemap reference in robots.txt file (which was not there before). But just now when I wanted to upload the file via FTP to my server I found multiple ones - in different sizes - and I dont know what to do with them? Can I remove them? I have downloaded and opened them and they seem to be 2 textfiles and 2 dupplicates. Names: robots.txt (original dupplicate)
Technical SEO | | mjukhud
robots.txt-Original (original)
robots.txt-NEW (other content)
robots.txt-Working (other content dupplicate) Would really appreciate help and expertise suggestions. Thanks!0 -
I have multiple URLs that redirect to the same website. Is this an issue?
I have multiple URLs that all lead to the same website. Years ago they were purchased and were sitting dormant. Currently they are 301 redirects and each of the URLs feed to different areas of my website. Should I be worried about losing authority? And if so, is there a better way to do this?
Technical SEO | | undrdog990 -
Can OG titles be used as a substitute for Meta titles
We use og (open graph) titles in lieu of meta titles. Is there any downside to using just one. Should we be using both og and meta titles on our page. Appreciate any insight. Himanshu
Technical SEO | | patilhimanshu0 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | | KempRugeLawGroup3 -
Special Characters in Title Tags & Meta Descriptions
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!
Technical SEO | | ZAG1 -
Multiple urls for posting multiple classified ads
Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.
Technical SEO | | AllIsWell0 -
• symbol in title tag
We have a few title tags with a circular dot symbol, which is created by the code "•" Humans see a dot, but googlebot sees • Does this negatively impact our SEO, or is googlebot aware that **• == *** to human eyes
Technical SEO | | lighttable0