Branded Anchor Text, Exact vs. Non-exact Match Domain
-
Hello,
For NLPCA.com,
when you search for "NLP California" in Google,the letters "nlp" are bolded in the SERP URL and so is "ca". See here. This is because "ca" is an abbreviation for "California"
Thus, this is not an exact match domain but it is close.
What should our branded anchor text be? I want to change the anchor text profile to 98% branded anchor text.
The 3 names our company goes by are
NLP California
NLP Institute of California
NLP and Coaching Institute
Let me know if we should not use one or more of these names for branded anchor text.
-
Yes, it makes sense to have issue in exact match case with your CA state but I am not sure over this 100% either.
The anchor text you should use here is to mix up your target relevant keywords associated with your brand or company names which help a lot in order to gain natural effect and rank in Google.
-
Vary the anchor text that you use, this includes the 3 names you mentioned and the URL of the website as well. Just keep in mind that Google wants your backlink profile to be "natural" so if the company is called NLCPA then use that as an anchor text as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building vs. Straight Earning Links Discussion
Hello, I'd like to start a discussion on link building outreach techniques vs. just building a good website with good 10X content. I don't like to receive unsolicited emails in my inbox, so why should the people in my industry? Also, I've seen plenty of evidence of 10X content soaring without link building outreach. But link building isn't dead of course, so can you tell me your personal experiences either way and the ethics of what you do? I especially want to hear if you've had luck with just building good websites and being successful based on the content itself, but an open discussion of either side is welcome. Leaning towards just building good websites and letting the Google algo do it's thing. Would love to hear your experiences either way. Thanks.
White Hat / Black Hat SEO | | BobGW3 -
Permanently Moving Few High Ranking Pages from One Domain to Another
We are planning to move few high ranking pages permanently (301 Permanent Redirection) to another domain, Currently these pages are getting good traffic from organic search and ranking on top positions in Google search engine result pages. We have few questions in our mind right now, It would be a great help if anyone can answer following questions; Is it possible to move few pages from one domain to another by using 301 Redirection in .htaccess file? Will it have any negative impact on our website's current search engine performance? Will it be considered as a legitimate SEO practice by Google Search Engine? Will Google understand that these pages have been moved permanently to another domain and start showing URL's from the new domain on the same positions where they were ranking before moving to new location?
White Hat / Black Hat SEO | | tigersohelll0 -
How to consolidating my domains to the .com
Hey Mozers, Just watched Rands white board friday about consolidating domains https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday I would like to consider looking at consolidating my cctld's zenory.co.nz and zenory.com.au over to zenory.com I have been told by our previous seo guy to go international eg. target USA, NZ and Australia. Consolidate into 1 website (your .com), and separate your website into different subfolders for each target country zenory.com/us/, zenory.com/au/, zenory.com/nz/. If I'm not really writing country specific content for the blog I could just keep 1 blog at zenory.com/blog/ Can anyone recommend a guide around the technical side of how to apply these changes without causing issues? Our website is custom built with wordpress being the blog. Any advice will be much appreciated Cheers
White Hat / Black Hat SEO | | edward-may0 -
Hover texts for hyperlinks
I've seen certain websites upon hovering your mouse over the hyperlink, text is displayed. Concept is similar to the IMG ALT tag. Do you think there is value when it comes to hyperlinks? It's already an anchor link. Thoughts?
White Hat / Black Hat SEO | | Bio-RadAbs0 -
Manage two domains with Webmaster tools
Dear all, I want to create an additional domain in order to: Rank better for a very specific keyword with an exact match domain (I already ask about that, but I did not have my ideas clear at the time); Offer to the user usefull infomation about the topic, without duplicating the content I have in my main domain, just additional and very specific information; Use this domain as landing page, offering a tutorial on "how to" use a specific section of my main domain, including a video tutorial; Link to the related section of my main domain. So, the main idea is, if an user type in google "this specific keyword of ours", they will have in the results "thisspecifickeywordofus.es", they will click and go to the site, where they will find unique and specific information, complementing what I have in my mainsite, and showing how to use my site, so trying to use it for conversion. I want to do only white hat SEO, so first at all, I would like to ask you if you think it is a good idea. The keyword is difficult to rank for, and if I can take advantage of this exact match domain (even if it is nowdays no more so big an advantage), would be great. Second, do you see any problem in managing different domains from the same google account? Newbee question, sorry. Thanks in advance for your help, Daniel
White Hat / Black Hat SEO | | te_c0 -
Beaten in SERP's by a site going 'all in' on 2 keywords in their anchor text profile.
I would like to get peoples thoughts on putting 80% of your anchor text links in just 2 keywords vs a nice spread of branded and longtail keywords.. like I am. recently fell off the first page for a key SERP.. and the site in P10 has gone nuts on just that two keyword's.. I know we have a good site onpage/ conversion / low bounce rate page views etc.. Pretty sure we get more traffic than them. Seems that this obvious bloated anchor text profiling has worked for them though.. What do you guys think/know?
White Hat / Black Hat SEO | | robertrRSwalters0 -
How can I make use of multiple domains to aid my SEO efforts?
About an year, the business I work for purchased 20+ domains: sendmoneyfromcanada.com sendmoneyfromaustralia.com sendmoneyfromtheuk.com sendmoneyfromireland.com The list goes on, but you can get the main idea. They thought that the domains can be useful to aid http://www.transfermate.com/ . I can set up a few micro sites on them, but from that point there will be no one to maintain them. And I'm, honestly, not too happy with hosting multiple sites on one IP and having them all link to the flagship. It is spammy and it does not bring any value to end users. I might be missing something, so my question is - Can I use these domains to boost my rankings, while avoiding any shady/spammy techniques? P.S. I had this Idea of auctioning the domains in order to cover for the domain registration fees.
White Hat / Black Hat SEO | | Svetoslav0 -
Too many links with the same Anchor-text?
My first question at SeoMoz: Recently my gambling site has been experimenting a subtle yo-yo effect for our most sought-after keyword. A month ago we legitimately added a PR-6 inbound link with that keyword (tragamonedas) from an institutional site of our own development. We are worried that google might have regarded that move as an illegitimate link acquisition, since those apparent troubles with our keyword appear to have started right after that link was processed. Is it too late to change the anchor text, in case that action might deliver positive results? Also, we might have focused too much on the very same keyword in our link building campaign. Can a constant repetition of the same anchor harm our indexing reputation? Thank you in advance and good SEO luck, Andi.
White Hat / Black Hat SEO | | castano0