Optimize the category page or a content page?
-
Hi,
We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword:
- A long content page (1000+ words with images)
- Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary).
I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses").
What would you suggest? Is there maybe a third option for this?
-
The most important thing to think about here is your visitors and not the search engines.
Imagine being a customer and searching for "log house prices". Chances are you will want to see a list of prices. This lends itself to the category page perfectly. I would imagine that seeing an article or content page would have a higher bounce rate and will most certainly have a lower conversion rate (for this keyword at least).
Remember that there is no reason not to have a nice bit of content on the category page if it adds value to your visitors.
With regards to the term "log houses", this could be used for a more generic page which covers your entire range. This decision should be based on how much time you have to spend on the website, your resources and more importantly, the competition for the keyword. If you feel like you can rank for that term instead of log house prices then go ahead and give it a go... It will be harder though, that's for sure.
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated category pages still showing in Google
Despite our blog using rel=next and rel=”prev” we’re still finding paginated pages getting impressions in Google, suggesting they are taking up unnecessary crawl budget. An example is: https://www.theukdomain.uk/seo/page/2/ What steps would you recommend I take to most benefit my sites SEO? Thanks, Sam
Intermediate & Advanced SEO | | sjefferies0 -
Are 1x Event pages considered thin content? Should they be archived or redirected?
Since past event pages will become stale after the event, should they be keep alive and archived with only a link from a couple of places (for instance the main event page and html sitemap). Or should they be "retired" and redirected to the main event page if they are really no longer needed? They would probably be considered thin content because they won't have much traffic and will have very few links pointing to them. Right? Thanks. Inquiring minds want to know... 😉
Intermediate & Advanced SEO | | cindyt-170380 -
Rel=“next” and rel=“prev” on category pages and galleries
Hi there, I am running an WordPress blog and i was looking a couple of days on the source code of the categories. From a SEO point of view would make sense to include into the header of the categories the rel=“next” and rel=“prev” tags ? Same question would be for the image galleries . Should i add the rel=“next” and rel=“prev” tags on the image galleries ? So for example if i upload 10 images to a gallery, the user will check the post and see the gallery. It will click on an image and will redirected on the attachment page of that displays that image > from where he can click next to see the next image or prev for the previous image. Therefore should i add the rel=“next” and rel=“prev” tags here too ? Many thanks
Intermediate & Advanced SEO | | MirceazetelSerafim1 -
Avoiding Duplicate Content - Same Product Under Different Categories
Hello, I am taking some past advise and cleaning up my content navigation to only show 7 tabs as opposed to the 14 currently showing at www.enchantingquotes.com. I am creating a "Shop by Room" and "Shop by Category" link, which is what my main competitors do. My concern is the duplicate content that will happen since the same item will appear in both categories. Should I no follow the "Shop by Room" page? I am confused as to when I should use a no follow as opposed to a canonical tag? Thank you so much for any advise!
Intermediate & Advanced SEO | | Lepasti0 -
Get Duplicate Page content for same page with different extension ?
I have added a campaign like "Bannerbuzz" in SEOMOZ Pro account and before 2 or 3 days i got errors related to duplicate page content . they are showing me same page with different extension. As i mentioned below http://www.bannerbuzz.com/outdoor-vinyl-banners.html
Intermediate & Advanced SEO | | CommercePundit
&
http://www.bannerbuzz.com/outdoor_vinyl_banner.php We checked our whole source files but we didn't define php related urls in our source code. we want to catch only our .html related urls. so, Can you please guide us to solve this issue ? Thanks <colgroup><col width="857"></colgroup>
| http://www.bannerbuzz.com/outdoor-vinyl-banners.html |0 -
Why duplicate content for same page?
Hi, My SEOMOZ crawl diagnostic warn me about duplicate content. However, to me the content is not duplicated. For instance it would give me something like: (URLs/Internal Links/External Links/Page Authority/Linking Root Domains) http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110516 /1/1/31/2 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110711 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110811 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110911 0/0/1/0 Why is this seen as duplicate content when it is only URL with campaign tracking codes to the same content? Do I need to clean this?Thanks for answer
Intermediate & Advanced SEO | | nuxeo0 -
How do I fix the error duplicate page content and duplicate page title?
On my site www.millsheating.co.uk I have the error message as per the question title. The conflict is coming from these two pages which are effectively the same page: www.millsheating.co.uk www.millsheating.co.uk/index I have added a htaccess file to the root folder as I thought (hoped) it would fix the problem but I doesn't appear to have done so. this is the content of the htaccess file: Options +FollowSymLinks RewriteEngine On RewriteCond %{HTTP_HOST} ^millsheating.co.uk RewriteRule (.*) http://www.millsheating.co.uk/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/ RewriteRule ^index\.html$ http://www.millsheating.co.uk/ [R=301,L] AddType x-mapp-php5 .php
Intermediate & Advanced SEO | | JasonHegarty0