Quality links are beneficial, but are neutral links detrimental?
-
So obviously a link profile featuring quality / authoritative / relavant in-bound links is preferable, but here's my question:
If I'm starting work on a brand new domain, should I build links that one would consider neutral (i.e. from a non-spammy, but unrelated site) or should I not bother and only focus on quality links?
Thanks
-
Try and do you best to stick to quality websites for links but most importantly make sure the link is tied to relevant content. Beyond that i always look at 3 factors when choosing places to reach out to:
- Do they have a domain Moztrust above 2
- Are they currently indexed in Google
- Is the content focused, relevant and to the point
Also if you ever want a sanity check on your link profile, http://www.linkdetox.com/, does an awesome job of automating the process of telling you good, suspicious and toxic links in your profile. Plus it is only $40 for the tool which is totally worth it!
Good luck!
- Kyle
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel Sponsored on Internal Links
Hi all. Should you use rel sponsored on internal links? Here is the scenario: a company accepts money from one of their partners to place a prominent link on their home page. That link goes to an internal page on the company's website that contains information about that partner's service. If this was an external link that the partner was paying for, then you would obviously use rel="sponsored" but since this is a link that goes from awebsite.com to awebsite.com/some-page/, it seems odd to qualify that link in this way. Does this change if the link contains a "sponsored" label in the text (not in the rel qualifier)? Does this change if this link looks more like an ad (i.e. a banner image) vs. regular text (i.e. a link in a paragraph)? Thanks for any and all guidance or examples you can share!
Technical SEO | | Matthew_Edgar0 -
Self-referencing links
I personally think that self-referencing links are silly. It's blatantly easy for Google to tell and my instinct says that the link juice for this would simply evaporate rather than passing back to itself. Does anyone have information backing me up from an authoritative source? I can't find any info about this linked to Matt Cutts, Rand or any of those I look up to.
Technical SEO | | IPROdigital0 -
Does HTTPS Affect Inbound Link Numbers?
Hi All, I'm dealing with an internal IT staff that is trying to change an entire site to run on HTTPS instead of HTTP. The way they want things configured, all links pointing to HTTP URLs would redirect to the HTTPS. I'm assuming this would adversely affect page rank/domain authority, etc... am I right there? Thanks, Ben
Technical SEO | | Ben_Alvord0 -
Anchor links percent
I really don't have a clue about how many internal anchor links are recommended for a page. I think it could be split into anchor text in the article content and also in the whole page. The article content: Only the unique content of this page The whole page: Everthing including menus, sitemap, etc. Does percent really matter? Could an excesive amount of anchor links diminish pagerank in the source page? Can google see an excesive amount of internal content links as spamming? Thanks 🙂 !!
Technical SEO | | heroselohim0 -
Internal linking with Old Content
Hello, I have a sports website in which users write their opinions about the sporting events that take place every day throughout the year. Each of these sporting events generates a new page or URL indicating the match with date. For example: www.domain.com/baseball/boston-v-yankees-04-24-2012-1234.html The teams face several times a year, and each match creates a different URL or page. I would like to link old pages to new pages and vice versa. How would you recommend these pages to be linked? Linking them to each other or linking old pages to new pages that are generated or otherwise? I would appreciate your orientation and help in this case. Thank you.
Technical SEO | | NorbertoMM1 -
Absolute and relative paths for internal links
I have been looking into absolute and relative paths for internal links, what is better for SEO? Thanks
Technical SEO | | adaptiveconsultancy0 -
Track outbound links
I would like to track outbound links at http://bit.ly/yYHmbf 1. Shall i add the following code before at the above page What does 100 means in above code ? 2. Then use this for each outgoing link ``` [onClick="recordOutboundLink(this, 'Outbound Links', 'example.com');return false;">](http://www.example.com) ``` [](http://www.example.com) ```[``` http://www.example.com is the outbound link Am i right on both counts ? where should i look for report in GA ? ```](http://www.example.com)
Technical SEO | | seoug_20050 -
Why would a link shown on OSE appear differently than the page containing the link?
I recently traded links with a site that I will call www.example.com When I used open site explorer to check the link it came back with a different page authority as www.example.com/index.htm yet the link does appear on the www.example.com page. Why would this be?
Technical SEO | | casper4340