Google Analytics Not Tracking 100% of Visits?
-
Hi all,
We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.
For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.
Looking at Google Analytics there are only 10 visits from that campaign.
So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.
I'm more inclined to think that it's something to do with Google Analytics.
Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?
A few quick things already covered:
- Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
- We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).
Any help would be much appreciated!
Thanks guys.
-
No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.
Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?
-
Hi Mike,
Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!
I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?
-
Another thing to consider:
- If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).
I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Display" referrals on google analytics
We have just had 200+ visits on the 'Display' channel within 5 minutes - these referrals are from all over the world and this is very out the ordinary for our business - should we be concerned? 9cHllwW
Reporting & Analytics | | RayflexGroup0 -
Tracking Organic Traffic and Conversions from multiple TLDs with Google Tag Manager
Hello Guys, I want to track traffic / conversions from different domains (basically same brand - but a lot of different TLD's). The "problem" is that the main conversion which I want to track always happens on the .com TLD and all other TLD's link to there. The problem is, that now the traffic always counts as Referral Traffic, even after setting up cross domain tracking over the google tag manager... So example: Sessions begins on example.co.uk/landing-page11 after User searched on it on google. He decides to buy the product and therefore moves to example.com for the checkout process. No I will have the conversion in my google analytics under referral with example.co.uk. --> but I want to have it under organic, and not under referral. How I can manage this? Thanks for you Help!
Reporting & Analytics | | _Heiko_0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Google Analytics, new property or views?
Hi All We have an existing Google analytics account which was customised relatively heavily a few years back, with custom variables, e-commerce tracking and the a large number of filters. We have determined that the custom variables and e-commerce tracking, at least for now, are no longer required and actually complicating our lives. We want to simplify the account and add a fresh set of goals and events. Our initial train of thought was to create an entire new property with the usual views, raw, test, main etc. We are proposing to retain both properties (6 months) so we can still do some comparative stuff. We're now wondering if we should retain the existing property and just create new views, the downside being that whilst we can compare data with previous periods it's meaningless to some degree as the filters etc are different. The plus of more views is that we're not firing the tag twice retaining two properties. Views and opinions welcome. Thanks
Reporting & Analytics | | mde9110 -
Google analytics Goals and Funnels??
Hey - how's things? I've got 2 goals setup, each of which use the same thank you page but with different required funnels. The results have been identical for the last few weeks - which tells me I've got something wrong!! The first goal has a contact form on every page in the /products/ directory set up like this:
Reporting & Analytics | | agua
destination equal to: /thanks-enquiry/funnel step1 page: ^/products/.* required: yes The first goal has a form on 1 page called /on-sale set up like this:
destination equal to: /thanks-enquiry/
funnel step1 page: /on-sale required: yes Any ideas?0 -
Google Analytics tracking code for completely new website
Hello! I use Google Analytics to monitor our company's websites. In the coming weeks we will roll out a brand new website for one of our brands to replace its current site. The domain name will remain the same. My question is, should I use the same tracking code that's been used on the existing site for the new site, or is there a benefit to creating a new tracking code? Thanks in advance!
Reporting & Analytics | | SmileMoreSEO
Erik0 -
How to devide Google traffic into local google traffic (.com , .uk , .cn etc) in Analytics
Hi, friends In google analytics , we can see search traffic from google, but is it possible to deeply see from which local google? eg: .com , .uk, .hk etc? Thanks alots
Reporting & Analytics | | topchinaseo
Boson0 -
Can you re sit the Google analytics IQ test?
Damn I just failed the Google analytics IQ test with a score of 65% 😞 You need 80% to pass... My natural instinct is to resit but after 30 mins of googling around Ive got no answer to the following question: "Can you resit the Google Analytics IQ test for free or do you have to pay again". Any insights welcome...
Reporting & Analytics | | Nightwing0