Google Analytics Not Tracking 100% of Visits?
-
Hi all,
We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.
For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.
Looking at Google Analytics there are only 10 visits from that campaign.
So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.
I'm more inclined to think that it's something to do with Google Analytics.
Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?
A few quick things already covered:
- Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
- We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).
Any help would be much appreciated!
Thanks guys.
-
No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.
Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?
-
Hi Mike,
Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!
I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?
-
Another thing to consider:
- If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).
I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Tag Manager for cross-domain tracking
Anybody experience with setting up Google Tag Manager to contain the Analytics script including cross domain tracking? We have a marketingwebsite .com / .com.br and an application running in a subdomain, but have always had some difficulties in getting the cross domain tracking working. Would be great to be able to exchange some experience with fellow Mozzers.
Reporting & Analytics | | jorisbrabants1 -
Funnel Problem in Google Analytics - Please help
Hello, I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step. Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y
Reporting & Analytics | | flightcentre200 -
Goal Tracking In Analytics On Separate Ordering Website
I have a question for any Google Analytics wizards out there. We have two clients that have a similar complication when it comes to tracking goal conversions in Analytics. Basically, all the conversion actions we want to track occur on a separate website; either an iframe embedded on the page or through an entirely different ordering website. Trick is, Analytics sees the source for all these conversions as referrals from the main site. We'd like to get visibility back to the original source/medium that brought visitors to the site before they converted. Anyone have a suggestion for making that happen?
Reporting & Analytics | | fivefifty0 -
Google Analytics - Adding a sub-domain
Hi I have a google analytics query.
Reporting & Analytics | | Niki_1
I have a main site with a google analytics tag and I have 2 forms that sit on a subdomain with a different GA code. As I would like to measure end to end tracking, I would like the same GA code on the subdomain. What is the best way for me to implement this? Would I need to make some changes to the GA code that sits on the main site or can I add the the GA code from the main site onto the subdomain? Thanks0 -
Google Analytics (not provided)
Hi A greater and greater % of clicks is showing as "not provided" - does any one know of any good external tracking software which will show this information? Thanks
Reporting & Analytics | | jj34340 -
Advanced segements Google Analytics
Hi guys, I was to hasty last time marking the given question as answered. So i would like to ask another question on the subject. My original question was how to get a pdf report of 10 specific keywords with information about visits,pages per view. avg, visit time, new visitors and bounce rate. The answer was to create an advanced segment with "or operators" and adding all keywords on an exact match basis. I did this but it still gives me a list of more then 500 keywords in traffic sources organic view. Next to that i get different visitor numbers for some keywords where it says 40 at the normal segments (all visits) but gives me 0 when i turn on the advanced segment. I've been clicking and changing things for a long time until i got almost dizzy. Could someone plz help?
Reporting & Analytics | | 5MMedia0 -
Best practices to track blog.mydomain.com in Google Analytics?
What is the best practice in Google Analytics? Tracking blog.mydomain.com + mydomain.com under the same profile? Or creating separate profiles for each blog.mydomain.com and mydomain.com? Thanks!
Reporting & Analytics | | gerardoH0 -
Omniture vs Google Analytics
What's your opinion on analytics tools? Specifically Omniture vs Google Analytics. Is Omniture really that much more powerful than GA? Have you used GA Premium, the enterprise package? My main question - Can GA (free or premium) do everything that Omniture can? If GA Premium and Omniture were the same price, which would you choose? Is one harder to implement, pull reports, tweak, ect? Thanks in advance.
Reporting & Analytics | | akim260