Outbound link to PDF vs outbound link to page

[underscorelive]

If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.

However, does linking to a PDF have the same effect?

e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.

Thanks!

[underscorelive]

Comprehensive... thanks!

[EGOL]

PDF documents will be indexed.

If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information.  You just need to get a mindset about using them creatively.</p></title>