Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound link to PDF vs outbound link to page
-
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.
However, does linking to a PDF have the same effect?
e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.
Thanks!
-
Comprehensive... thanks!
-
PDF documents will be indexed.
If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information. You just need to get a mindset about using them creatively.</p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Tool to bulk check outbound links
Hi. I have a list of 50 domains I need to check for links to three different sites. Does anybody know an easy way to do this? The best solution I have found so far is to crawl each with Screaming Frog and search for the domains, but I can only do one at a time this way. Some way to speed it up would be great!
Intermediate & Advanced SEO | | Blink-SEO0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Canonical VS Rel=Next & Rel=Prev for Paginated Pages
I run an ecommerce site that paginates product pages within Categories/Sub-Categories. Currently, products are not displayed in multiple categories but this will most likely happen as time goes on (in Clearance and Manufacturer Categories). I am unclear as to the proper implementation of Canonical tags and Rel=Next & Rel=Prev tags on paginated pages. I do not have a View All page to use as the Canonical URL so that is not an option. I want to avoid duplicate content issues down the road when products are displayed in multiple categories of the site and have Search Engines index paginated pages. My question is, should I use the Rel=Next & Rel=Prev tags on paginated pages as well as using Page One as the Canonical URL? Also, should I implement the Canonical tag on pages that are not yet paginated (only one page)?
Intermediate & Advanced SEO | | mj7750 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
Blocking Pages Via Robots, Can Images On Those Pages Be Included In Image Search
Hi! I have pages within my forum where visitors can upload photos. When they upload photos they provide a simple statement about the photo but no real information about the image,definitely not enough for the page to be deemed worthy of being indexed. The industry however is one that really leans on images and having the images in Google Image search is important to us. The url structure is like such: domain.com/community/photos/~username~/picture111111.aspx I wish to block the whole folder from Googlebot to prevent these low quality pages from being added to Google's main SERP results. This would be something like this: User-agent: googlebot Disallow: /community/photos/ Can I disallow Googlebot specifically rather than just using User-agent: * which would then allow googlebot-image to pick up the photos? I plan on configuring a way to add meaningful alt attributes and image names to assist in visibility, but the actual act of blocking the pages and getting the images picked up... Is this possible? Thanks! Leona
Intermediate & Advanced SEO | | HD_Leona0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0