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    4. Outbound link to PDF vs outbound link to page

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    Outbound link to PDF vs outbound link to page

    Intermediate & Advanced SEO
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    • underscorelive
      underscorelive last edited by

      If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.

      However, does linking to a PDF have the same effect?

      e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.

      Thanks!

      1 Reply Last reply Reply Quote 0
      • underscorelive
        underscorelive @EGOL last edited by

        Comprehensive... thanks!

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          PDF documents will be indexed.

          If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information.  You just need to get a mindset about using them creatively.</p></title>

          underscorelive 1 Reply Last reply Reply Quote 3
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