Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outbound link to PDF vs outbound link to page
-
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.
However, does linking to a PDF have the same effect?
e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.
Thanks!
-
Comprehensive... thanks!
-
PDF documents will be indexed.
If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information. You just need to get a mindset about using them creatively.</p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Google Indexing Of Pages As HTTPS vs HTTP
We recently updated our site to be mobile optimized. As part of the update, we had also planned on adding SSL security to the site. However, we use an iframe on a lot of our site pages from a third party vendor for real estate listings and that iframe was not SSL friendly and the vendor does not have that solution yet. So, those iframes weren't displaying the content. As a result, we had to shift gears and go back to just being http and not the new https that we were hoping for. However, google seems to have indexed a lot of our pages as https and gives a security error to any visitors. The new site was launched about a week ago and there was code in the htaccess file that was pushing to www and https. I have fixed the htaccess file to no longer have https. My questions is will google "reindex" the site once it recognizes the new htaccess commands in the next couple weeks?
Intermediate & Advanced SEO | | vikasnwu1 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
Tool to bulk check outbound links
Hi. I have a list of 50 domains I need to check for links to three different sites. Does anybody know an easy way to do this? The best solution I have found so far is to crawl each with Screaming Frog and search for the domains, but I can only do one at a time this way. Some way to speed it up would be great!
Intermediate & Advanced SEO | | Blink-SEO0 -
Should my back links go to home page or internal pages
Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0