Different question for differnt purposes

[juanmiguelcr]

Hi there! I have three questions

1. I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are diffent

2. Should the pages I don't want to optimize with a specific keyword have its own title and description?. I only  want them to get indexed by the the bot but not get found  by a keyword in particular so that the their content is not very relevant.

3. If my wordpress site "breaks down" and I just have to reinstall the entire site again. What kind of impact has in my SEO?  I guess that if the crawler notices that my site is down it will have it into account (negatively) but ....what about the link-juice of my pages, etcc...? What collateral efects has a crash in my site.

Thans in advanced.

[juanmiguelcr]

Thanks Paul for the reply.

[ThompsonPaul]

Answered in order, Juan Miguel:

1.  Recommend you ask this as a separate question with an appropriate title so the folks with lots of multilanguage site experience can spot it more easily and give advice.

2.  Why would you want them to get indexed but not be findable for any keyword? If they're truly not relevant to the user, you should add a meta-robots no-index, follow tag to the header of the page. This can be done by clicking a checkbox in most SEO plugins.

This tells the search engines that the page shouldn't be indexed as it's no real use to a user, and also tells the crawler to keep following the links so it doesn't get "stuck" and stop indexing further pages.

3.  You need to make sure that your web server is set up so that if your website completely breaks down, a visitor (or a search bot) will be delivered a "503 Temporarily Unavailable" error. This code tells the search engine to just come back later and not to penalize the site because it can't be crawled at that moment. You'll likely need to check with your web host how to do this.

In order to make certain that even a broken site is only down for a very short amount of time, it's essential to have a COMPLETE backup of your entire WordPress installation  This includes not just the database, but all the associated folders, files, images etc. This is especially critical if it's a commercial website as every hour of downtime costs money.

With this, instead of having to go through the VERY long, process of reinstalling everything, you can just delete the broken site and recopy all the files from your backup. I've used and tested the free Backup to Dropbox plugin for this, but there are several other good ones out there too. Your web host should also be doing backups, but it's never a good idea to rely on them for this. You need your own.

Hope that helps?

Paul