Keyword Density Question

[OOMDODigital]

Here's my hypothetical. I'm working on a car dealer site. And it's a Chrysler Jeep Dodge Ram dealer.

Would "Chrysler Jeep Dodge Ram dealer," count as four keywords rather than one? My goal is to make the website show up for either Chrysler Dealer, Jeep Dealer, et cetera.

Thanks!

[ThompsonPaul]

I think the question you're asking is more about keyword targeting than about keyword density.

If you think like your own target visitor, when she sits down to look for a dealer who sells the make of car she's interested in, does she type in "Chrysler Jeep Dodge Ram dealer"? Of course not. She's looking for a Chrysler, so she types in Chrysler dealer. Or even more likely: "Chrysler dealer in MyTown. There are many keyword research tools (including the one here at SEOMoz ) that will tell you the other variations of the words your target visitors are likely to use and how much competition there is for those terms.

The other thing to keep in mind is that you don't target keywords to a website  you target them for individual pages. Your "website" doesn't chow up for the term Chrysler dealer, it's a particular page that gets listed.

So to answer your specific question, you have multiple, related keyphrases to target for. So you need to build multiple pages, each one (and a few supporting pages) targeted to one of the phrases you identified.

So while your home page might talk about being a Chrysler Jeep Dodge Ram dealer, you should have another really strong page or section that talks all about why you're the best Chrysler Dealer in MyTown. And another page or section that specifically talks about how you're a Jeep dealer, etc. You are essentially building "mini-home-pages" or what are also know as Landing Pages for each of you main terms

A page has the best chance of ranking well if it's clearly focused on one or two keyphrases and their closely-related variations. Then you use the site architecture (how you set up the page hierarchy and links between pages) to help the search engines understand which are the most important pages and which are the supporting pages.

This is obviously just a short introduction to keyword targeting and research, but hopefully it gets you started?

Paul

{Edited to add: To answer your very specific question - Chrysler Jeep Dodge Ram dealer is one keyword. If you want to target Chrysler dealer, you MUST use that exact phrase, not just a long phrase that happens to include the target words somewhere within it. For much less competitive terms, sometimes just having them somewhere on the page (even though not together in a specific phrase) can be enough, but if you're targeting a phrase, you must use that exact phrase at least some of the time.}

[DarinPirkey]

Don't even worry about keyword density...AT ALL!  If it is part of the algorithm it is small...very small.

Take a look at this section of the beginners guide to seo and this video on something called Co-Citations.  They will help you understand it a little better.

[OOMDODigital]

Thank you for getting back to me, vzPro.

So if some one linked to me let's saying, "Ram dealer," that's the only way Google would calculate keyword density. Just as a ram dealer, and disregard the other three brands?

[DarinPirkey]

To answer your question...it's up to you.  Your link profile will determine how Google sees it.  You can SEO for both ways though.  However, I wouldn't think that people will link to the site with the anchor text "Chrysler Jeep Dodge Ram dealer"

On the home page I would have some blocks of text that mention each car brand and then sub-pages for each particular one to tell people what your competitive advantage is in each one.