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    4. Shopify Product Variants vs Separate Product Pages

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    Shopify Product Variants vs Separate Product Pages

    Intermediate & Advanced SEO
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    • birchlore
      birchlore last edited by

      Let's say I have 10 different models of hats, and each hat has 5 colors.

      I have two routes I could take:

      a) Make 50 separate product pages

      Pros:

      -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats.

      -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat).

      Cons:

      -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color)

      b) Have 10 products listed, each with 5 color variants

      Pros:

      -More elegant and organized

      -NO duplicate Content

      Cons:

      -Losing out on color specific search terms

      -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions.

      Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?

      1 Reply Last reply Reply Quote 0
      • katandmouse
        katandmouse last edited by

        Do people really search for red Boston Bruins hats? Or do they search for Boston Bruins hats? Frankly, as a consumer, I'd find it annoying to have to sort through that many more pages if you implemented A. But since color may be important, I'd make it a filter as AWC suggests. I'm not familiar with Shopify, so don't know if it's built in. If not, I'd build it. I'd address your last usability concern the same way - i.e., customize your software.

        1 Reply Last reply Reply Quote 0
        • AWCthreads
          AWCthreads last edited by

          Plan B with a left nav color filter if you have it or are capable of implementing it.

          1 Reply Last reply Reply Quote 0
          • wissamdandan
            wissamdandan last edited by

            I would go definitely with B

            **BUT **If you would like to go with A because based on your data (site search and other inteligence tools and business goals )

            I would create 50 urls and use the rel canonical for the ranking candidate for each product.

            1 Reply Last reply Reply Quote 0
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