Why doesn't exact match appear to be working for me in Google AdWords tool?
-
Hi guys,
I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot).
What am I doing wrong?
Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
-
You got it Jasmine. Nice one! Thank you.
-
Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.
It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.
Let me know if for some reason that doesn't work for you either.
-
Hi John,
Thanks for your input, but still no joy!
How weird? What do you think?
-
Click over to the Keywords tab. You're currently on the "Ad group ideas (beta)" tab, which is what it defaults to these days.
-
Strange... it works when I click it. Nevertheless, here's a different link just to be sure:
Cheers.
-
The link you provided to the screenshot isn't working.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
I've 'lost' my Google Referral international traffic
We recently launched a new version of our website on the PrestaShop platform. On our old DNN platform, we would typically see several thousand clicks a month from Google Referral (domestic) and several thousand more collectively from Google Referral international traffic (i.e. UK, Canada, Germany, France). This was the data being reported in Google Analytics. Once the new site went live however, Google Referral traffic, both domestic and international, all dropped to 0. My question is: Did we lose this traffic due to some improper setting on our new platform, or is this Google Referral traffic simply being re-categorized into another category, i.e. Organic Search?
Paid Search Marketing | | bmayer090 -
How to Tell Google About My Near Duplicate Pages?
For my Adwords campaign, I create a separate landing page for each Ad Group, but are similar enough to one another that they may be considered duplicate content. Should I use a canonical tag on the page to tell Google which page is priority? I don't care about any of those pages ranking in search, I'm just using them for my ads. I also don't want to redirect, clearly. Is the canonical tag the correct way to go?
Paid Search Marketing | | Dino640 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
I'm having an issue with tracking some conversions in adwords. Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions. Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum. Is there something I'm missing? Thanks!
Paid Search Marketing | | OOMDODigital0 -
World Localities in AdWords?
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
Paid Search Marketing | | howlusa0 -
Google Shopping Best Practices
We have a google shopping feed setup for an existing ecommerce website. We now have a new unrelated ecommerce website and want to setup a google shopping feed for that website. Is it best to add that feed to the same adwords account as the previous website or to create an entirely new adwords account login for the new site?
Paid Search Marketing | | JGar-2203710 -
How much does Google adwords cost increase year to year?
I am trying to find about how much the cost of Pay-Per-Click increases year to year? If anyone can point me to some data/study that speaks to this I would appreciate it very much.
Paid Search Marketing | | JerrodDavid0