Why doesn't exact match appear to be working for me in Google AdWords tool?
-
Hi guys,
I recently read Rand's article here and tried out the exact match symbols on my keywords. However, these don't appear to be working for me as the results aren't showing up as they do in the above SEOmoz article (attached screenshot).
What am I doing wrong?
Google_AdWords__Keyword_Tool-20130511-115528.jpg.jpg?resizeSmall&width=832
-
You got it Jasmine. Nice one! Thank you.
-
Ah! Ok, so on the left hand side of the tool, there is a pop up that says something like "My Keyword Ideas". After you minimize that, there will be 3 boxes for selecting your match type. Select Exact from this list and deselect Broad.
It never used to be like this. There have been many many changes and even more to come here soon. So I wouldn't doubt if it moves location or doesn't work appropriately in the future.
Let me know if for some reason that doesn't work for you either.
-
Hi John,
Thanks for your input, but still no joy!
How weird? What do you think?
-
Click over to the Keywords tab. You're currently on the "Ad group ideas (beta)" tab, which is what it defaults to these days.
-
Strange... it works when I click it. Nevertheless, here's a different link just to be sure:
Cheers.
-
The link you provided to the screenshot isn't working.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
Has anyone tried Captora? Curious about people's thoughts on potential benefits and risks for SEO.
We talked to a vendor called Captora today and I'm curious if anyone else has tried them. It seems like it's too good to be true and could lead to issues should Google get wise to this tactic. So what are people's thoughts? watch?v=SVSCPrcXXDQ
Paid Search Marketing | | VMTurbo-Marketing0 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0