Using 'Pipes' for Page Titles
-
A couple of years ago I was told to take off the 'pipes' for my page titles. To be more organic ....now I am being told it is best to put them back.
For example I just read it is a good idea to do the following:
'Using pipes to separate these words would look like:
SEO Company | Franchise Services | Higher Visibility
Although this might not be the creative title you’re used to seeing on blogs, it’s a title that is incredibly optimized for Google (yet it still lets readers know what they can expect).'
Should I replace the titles of my poor performing pages, with the common format which I am told is:
Page Branding | keyword 1 |keyword 2
or keyword 1 | keyword 2 | Page branding.
And I should keep the piping.
Any opinions?
-
I don't know who told you to remove pipes from titles since it has been a while seos normally uses them in titles, since they helps to separate sentences better than a full stop or comma.
Aboutthe order, you want your main keywords at the beginning of the title. I'll add the name of your site just if the two are true:
- your title is still less than 70 characters long. If you add the name of your company and it's not showing, your just diluting the density of your title without achieving your goal (branding)
- your company is renown. Having the name of the company helps to enhance ctr if the company is renown, but if you're not so famous, I'll choose to have more dense and focused titles without diluting their value with not useful company names
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Google Reviews for non local business
Hi All, We are deciding on what site is best to capture reviews from customers and I'm just not sure what is the ideal option. We are a SaaS business with multiple offices in different locations but the specific geographies are not really relevant to our customers. Is it worth focusing on google reviews so that when our brand is searched there are plenty of nice shiny stars (plus maybe they can be added into adwords adverts as well...). Search volume for the keywords we don't yet rank for are not massive although still important. Alternatively should we be thinking about something like G2Crowd. None of our competitors are doing anything so there's no real need to our muscle them on a review website and I don't think our end user will visit these sites before buying but we would point to them and say 'hey, look at all these great reviews'. Finally I searched my old company recently who and just under news results were facebook reviews. Maybe that's another option. All advice welcome. All advice appreciated.
Industry News | | jafayeh1 -
EMD's How much should you offer for a good one?
Hi Everyone, I am launching out into an e-commerce site and I am looking at purchasing an EMD as my brand. The brand of product I am selling is different "brand" but the e-commerce brand I will be building will be for a three word keyword that is competitive and gets great traffic. My questions are these: 1. Is an EMD worth it? The asking price is $42k for a site that is a keyword that gets 60k searches per month. 2. How much should offer without being rude to the seller? 3. The $42k represents a significant portion of my start up cash. Forget converting, (that will be an ongoing tweak that I am committed to perform) will a good EMD help brand the site and drive the traffic? My thinking is that with social media and ppc you could burn through that money and not be any further ahead. Thanks a ton in advance for the weigh in. Happy Holidays everyone. Gary
Industry News | | gdavey1 -
How can you change 'Google related searches'?
I am having problems for a few clients where google is suggesting negative related searches. I have had success getting Google suggestion (auto-complete) to suggest the keywords we want to be associated with the brand but the 'Searches Related to....' at the bottom of the search page is a big problem. Many of the terms are negative of sometimes defamatory and have absolutely not relevance to the brand. Even upon clicking on the related searches the pages Google displays are about other businesses. Can anyone suggest how to teach Google these term are irrelevant or any other suggestions as to how to remove them?
Industry News | | skehoe0 -
How do I keep my question coming up to the top (first page) of SEOMoz?
I'd like to get more replies to my questions. I'm getting a decent amount of views. I'm making an offer and call to action. Do I need to just keep on tweaking the headline question? Or are SEOMoz'ers not necessarily looking for work?
Industry News | | karlseidel0 -
Need a contractor to create Wikipedia pages
Hey guys! Can anyone recomend a good contractor to create/maintain Wikipedia pages? We are in the publishing business and I want to create Wikipedia pages for our authors/products. Need someone who has successfully created wikipedia pages before, can make basic research to find sources that wikipedia will consider reliable, has good academic writing skills and can start a debate in case they want to remove our article. If anyone knows good contractors please recommend. Thanks!
Industry News | | Alexey_mindvalley0 -
How do I "link" up with USA based SEO's
After 28 long years of wait this year I finally made it to the United States of America. I grew up on "The A Team" , "Knight Rider" and Mcdonalds cheese burgers from 2 years onwards. I am as American as a English person could possibly be. It wasn't until I arrived in Florida and spent two weeks in the great country that I understood the difference in the minds and mentality of people. People were nicer ! People on the whole had a can do mentaily. If your a success people congratulate you for it . Unlike the UK.... Plus people were not scared to make a fool of themselves... (People jumping up and down at traffic lights with advertising boards) Now to my question - I loved it so much I want to go back and I figured me and my wife and 3 year old may have a extended break next time where I can work on vacation maybe over a month or so. I would love to get to know as many SEO's and people based in the USA as possible please and introduce myself etc. Hey who knows maybe SEO Moz can change my future (fingers crossed) Thanks to all the people that get in touch !
Industry News | | onlinemediadirect0 -
Is using Turkish characters like ş, ğ , ü in the URLs better for SEO?
My web site is Turkish. And my keyword is "yurtdışı üniversite" I want to know, using Turkish characters like ş, ğ , ü in my URLs better for SEO? http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdışı-üniversite-kayıtları-için-acele-edin! OR http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdisi-universite-kayitlari-icin-acele-edin!
Industry News | | apesteli0 -
What is the best method for getting pure Javascript/Ajax pages Indeded by Google for SEO?
I am in the process of researching this further, and wanted to share some of what I have found below. Anyone who can confirm or deny these assumptions or add some insight would be appreciated. Option: 1 If you're starting from scratch, a good approach is to build your site's structure and navigation using only HTML. Then, once you have the site's pages, links, and content in place, you can spice up the appearance and interface with AJAX. Googlebot will be happy looking at the HTML, while users with modern browsers can enjoy your AJAX bonuses. You can use Hijax to help ajax and html links coexist. You can use Meta NoFollow tags etc to prevent the crawlers from accessing the javascript versions of the page. Currently, webmasters create a "parallel universe" of content. Users of JavaScript-enabled browsers will see content that is created dynamically, whereas users of non-JavaScript-enabled browsers as well as crawlers will see content that is static and created offline. In current practice, "progressive enhancement" in the form of Hijax-links are often used. Option: 2
Industry News | | webbroi
In order to make your AJAX application crawlable, your site needs to abide by a new agreement. This agreement rests on the following: The site adopts the AJAX crawling scheme. For each URL that has dynamically produced content, your server provides an HTML snapshot, which is the content a user (with a browser) sees. Often, such URLs will be AJAX URLs, that is, URLs containing a hash fragment, for example www.example.com/index.html#key=value, where #key=value is the hash fragment. An HTML snapshot is all the content that appears on the page after the JavaScript has been executed. The search engine indexes the HTML snapshot and serves your original AJAX URLs in search results. In order to make this work, the application must use a specific syntax in the AJAX URLs (let's call them "pretty URLs;" you'll see why in the following sections). The search engine crawler will temporarily modify these "pretty URLs" into "ugly URLs" and request those from your server. This request of an "ugly URL" indicates to the server that it should not return the regular web page it would give to a browser, but instead an HTML snapshot. When the crawler has obtained the content for the modified ugly URL, it indexes its content, then displays the original pretty URL in the search results. In other words, end users will always see the pretty URL containing a hash fragment. The following diagram summarizes the agreement:
See more in the....... Getting Started Guide. Make sure you avoid this:
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
Here is a few example Pages that have mostly Javascrip/AJAX : http://catchfree.com/listen-to-music#&tab=top-free-apps-tab https://www.pivotaltracker.com/public_projects This is what the spiders see: view-source:http://catchfree.com/listen-to-music#&tab=top-free-apps-tab This is the best resources I have found regarding Google and Javascript http://code.google.com/web/ajaxcrawling/ - This is step by step instructions.
http://www.google.com/support/webmasters/bin/answer.py?answer=81766
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
Some additional Resources: http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
http://www.google.com/support/webmasters/bin/answer.py?answer=357690